Alessia Guicciardini

In my Social Media role, I have managed and delivered successful social media campaigns, building bespoke social strategies to meet business objectives for both BAU activity and specific campaigns.

I have run their organic channels and as the owner of the social calendar, I know the importance of laddering up to the wider marketing calendar to ensure that communications are all aligned across channels. I have also had experience in copywriting for the organic social channels.

• Copywriting for the social channels
• Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts
• Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals
• Analysed market trends and demand to develop accurate pricing strategies
• Created visually appealing and authoritative content using video content, whitepapers and infographics
• Worked with global agencies on Marketing elements including lifestyle, digital media and assets

• Shot and edited content for Instagram, TikTok and Facebook.
• Scheduled social media content strategically to achieve maximum reach and impressions.
• Collaborated with the team to implement marketing campaigns on social media platforms.
• Wrote engaging, entertaining and informative media scripts for different uses.

• Kept sufficient inventory supply and stock on shelves and in storerooms
• Processed multiple daily stock deliveries to maintain accurate order numbers and inventory records
• Boosted sales and improved customer satisfaction by providing attentive, personalised client services
• Addressed and resolved complex customer complaints in calm, efficient and friendly manner
• Showcased product features and benefits to drive sales
• Increased profitability by developing pipelines utilising multiple marketing channels and sales strategies

• Assisted in developing successful marketing campaigns, managing tasks including collecting data and designing marketing material
• Provided day-to-day administrative assistance, keeping marketing records and reports up-to-date
• Closely analysed data to assess performance and success of digital marketing campaigns
• Assisted with social media activities, including developing post graphics and captions, uploading content and monitoring results
• Increased social media engagement effectively through targeted, on-trend content creation

• Ensure quality of Marketing and Creative briefs
• Dedicately pitched new ideas to solve business challenges
• Salesforce experience and buying initiative

This was an Inernship

• Managed and controlled Manager's finances, such as expenses, income and budgets on QuickBooks
• Organised bookings, events, hotels, travels and other matters and requests by Manager