Alejandra Barrera
Account Manager
London,ENG
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management. Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Account Manager - Europe
Atheneum
London, England
2 2024 - Current
- Managed a successful team of 7 Associates.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained a high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Improved overall team productivity by implementing best practices in organization and time management.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Growth YoY above targets in Europe. Achieved +20% growth in revenue.
Senior Team Lead - Strategy Consulting Operations
Atheneum
London, England
06.2023 - 02.2024
- Lead a high-performance team, achieving targets consistently in 2023, outperforming in 10 out of 12 months.
- Developed high-performing team members through targeted training programs and one-on-one coaching.
- Played a key role in client acquisition and growth, bringing in more than 30 recurring clients to the account, thereby stabilizing and enhancing revenue streams.
- Engaged directly with top consulting firms, private equity, and corporate clients in EMEA, ensuring successful project delivery.
- Conducted comprehensive market analyses, contributing to the generation of insightful market intelligence reports.
- Conducted regular performance evaluations for staff members, providing constructive feedback and outlining areas of improvement.
- Successfully completed projects within deadlines, ensuring timely delivery to clients without compromising quality standards.
Team Leader - Global Market Insights
Atheneum
London, England
07.2022 - 06.2023
- Oversaw and directed a high-performing team in gathering crucial market intelligence for major investment decisions globally, spanning various industries.
- Increased customer satisfaction with prompt and accurate issue resolution, leading dedicated customer service team.
- Set performance expectations for the team, monitoring progress towards goals, and providing constructive feedback as needed.
- Mentored junior staff members, helping them develop their leadership potential and advance in their careers.
- Collaborated with other department leaders to establish shared goals and ensure alignment across teams.
- Assisted in recruitment to build team of top performers.
Senior Associate - Global Market Insights
Atheneum
London, England
01.2022 - 07.2022
- Outperformed targets contributing to year-over-year growth.
- Managed projects focusing on the analysis of political, cultural, legal, and economic factors influencing investment opportunities.
- Increased customer service success rates by quickly resolving issues.
- Worked collaboratively in an international team environment, ensuring high-quality, timely, and accurate project completion in both English and Spanish.
Associate
Atheneum
London, England
01.2021 - 01.2022
- Improved project delivery times with implementation of streamlined communication strategy.
- Conducted detailed market research to identify emerging trends, influencing product development direction.
Regional Retail Manager
Anheuser-Busch InBev
Mexico City, Mexico
07.2017 - 02.2019
- Orchestrated and executed comprehensive P&L and trade marketing strategies, achieving impactful outcomes.
- Devised innovative market share strategies, implementing product rotation initiatives, and successfully eliminating stock outs from key accounts within the region.
- Led the development and execution of collaborative business plans with supermarkets, C-stores, and wholesale customers, cultivating mutually beneficial partnerships.
- Demonstrated a keen analytical acumen through the maintenance and interpretation of historical data, contributing to the creation of accurate rolling forecasts.
- Successfully assumed responsibility for forecast and target analysis for the regional sales team, ensuring alignment with overarching business objectives.
- Achieved remarkable success with a notable market share increase of +3 percentage points in the region, accompanied by a substantial +15% growth in volume sales for both retail and wholesalers.
Regional Sales Manager - Soft Drinks
Anheuser-Busch InBev
Mexico City, Mexico
06.2016 - 07.2017
- Strategically drove the expansion of soft drink sales in the traditional channel, capitalizing on the influential sales force of "Grupo Modelo" in dynamic collaboration with key commercial partners like Nestlé and Red Bull.
- Communication of sales strategies to the sales team in the field. -Trade Marketing budget management.
- Management of promotions and price in traditional market.
- Achievement: Growth 2015 vs 2016 of 10% in sales volume of non-alcoholic beverages.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Area Retail Sales Leader
Anheuser-Busch InBev
Mexico City, Mexico
01.2016 - 06.2016
- Build and manage a successful sales team responsible for exceeding sales critical metrics, and working closely with regional leadership and cross-functional teams.
- Accountable for sales performance, delivery, and customer payment of retail key accounts.
- Gave service to C-stores and Retail customers such as Walmart, Chedraui, Soriana, La Comer, HEB, 7-Eleven, Circle K, GoMart, and regional retail customers.
- Improvement of Share of Shelve, 10pp over last year in the period. Growth of 10% vs target in sales volume, monthly.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Collaborated with corporate leadership to develop new products and services, driving substantial growth in market share.
- Managed inventory levels to ensure optimal product availability, resulting in increased sales.
Corporate Key Account Manager - API
Hetero Drugs Ltd
Mexico City, Mexico
03.2015 - 01.2016
- Technical advice on specialized products for the pharmaceutical industry.
- Manage price and rebates in line with price policy.
- Development and execution of business plans and contracts.
- Attention to the most relevant customers in the company, ensuring net sales objectives.
- Direct contact with corporate in India to deepen product introduction strategy in Mexico.
- Streamlined account management processes for increased efficiency and client satisfaction.
- Organized quarterly business reviews to assess progress against goals, identify areas for improvement, and initiate corrective actions as needed.
- Collaborated with cross-functional teams to develop customized solutions tailored to key account requirements.
Account Manager Key Account
Materias Químicas de México SA de CV
Mexico City, Mexico
02.2014 - 03.2015
- Technical support to industrial customers of chemical products, focused on Personal Care, Home Care and Water Treatments.
- Direct customer service at the factory, advising on the formulation and mechanisms of action.
- Search and acquisition of new customers.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Research And Development Intern
Colgate Palmolive
Mexico City, Mexico
02.2013 - 08.2013
- Adaptation of formulas for the countries of Latin America, Europe and Asia.
- Microbiological validation.
- Formulation alternatives.
- Responsible for validating physicochemical stability and product functionality in the short, long, and medium term.
- Follow-up of projects in a pilot plant to carry out scaling to production at New York.
- Enhanced experimental designs with thorough background research on relevant scientific theories and principles.
Education
Master of Science - Business Strategy & Innovation Management
University of Southampton
Southampton, United Kingdom 04.2019 - 01.2020
Bachelor of Science - Biotechnology Engineering
Tecnológico De Monterrey
Mexico City 04.2009 - 01.2013
Languages
Inglés
Proficient
C2
Español
Proficient
C2
Francés
Elementary
A2
Certification
Great Global Challenge 2020
Timeline
Senior Team Lead - Strategy Consulting Operations
Atheneum
06.2023 - 02.2024
Team Leader - Global Market Insights
Atheneum
07.2022 - 06.2023
Senior Associate - Global Market Insights
Atheneum
01.2022 - 07.2022
Associate
Atheneum
01.2021 - 01.2022
Master of Science - Business Strategy & Innovation Management
University of Southampton
04.2019 - 01.2020
Regional Retail Manager
Anheuser-Busch InBev
07.2017 - 02.2019
Regional Sales Manager - Soft Drinks
Anheuser-Busch InBev
06.2016 - 07.2017
Area Retail Sales Leader
Anheuser-Busch InBev
01.2016 - 06.2016
Corporate Key Account Manager - API
Hetero Drugs Ltd
03.2015 - 01.2016
Account Manager Key Account
Materias Químicas de México SA de CV
02.2014 - 03.2015
Research And Development Intern
Colgate Palmolive
02.2013 - 08.2013
Bachelor of Science - Biotechnology Engineering
Tecnológico De Monterrey
04.2009 - 01.2013
Account Manager - Europe
Atheneum
2 2024 - Current
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