Aleena Ishfaq
Birmingham,United Kingdom
Summary
Detail-oriented Business and Data Analyst with experience analysing operational data, producing performance dashboards, and identifying process improvements to enhance business efficiency. Proven ability to translate complex datasets into actionable insights that support strategic decision-making. Skilled in data visualisation, KPI tracking, and cross-functional collaboration, with strong analytical thinking developed through both professional experience and academic training. Seeking opportunities to apply analytical and problem-solving skills to drive data-informed business outcomes.
Overview
2
2
years of professional experience
10
10
years of post-secondary education
Work history
Asset Specialist and Business Analyst
Tosca LTD
Birmingham, Birmingham
11.2025 - 03.2026
- Analyse asset movement and utilisation trends to identify opportunities for improving operational efficiency and asset performance.
- Develop KPI and SLA dashboards using Excel and Tableau, providing leadership teams with real-time performance insights.
- Conduct stock audits and reconcile asset data, investigating discrepancies and implementing corrective actions to maintain data accuracy.
- Produce analytical reports that support data-driven decision-making and operational strategy.
- Translate complex datasets into clear visual reports and presentations for cross-functional stakeholders.
- Collaborate with operations and customer teams to identify process improvements and optimise asset management workflows.
Customer Service and Asset Management
Tosca LTD
Birmingham, Birmingham
07.2024 - 11.2025
- Monitored asset movement and inventory data to support stock tracking, reporting, and discrepancy resolution.
- Conducted customer stock audits, identifying inconsistencies and improving asset accountability.
- Managed order processing and maintained accurate data across CRM and operational systems.
- Delivered high-quality customer service while resolving issues efficiently through data-informed problem-solving.
- Supported internal teams by maintaining reliable operational data used for performance tracking and reporting.
Education
BA (Hons) - Philosophy
University of York
York 09.2020 - 07.2023
A Levels - BCC
Joseph Chamberlain College & Sixth Form
Birmingham 01.2018 - 01.2020
GCSEs - Maths – 6, English – 7
Ninestiles School, An Academy
Birmingham 01.2013 - 01.2018
Skills
- Business Analysis
- KPI tracking & performance reporting
- Process improvement & operational efficiency
- Business reporting & data storytelling
- Risk assessment & operational analysis
Core Skills
- Stakeholder communication
- Problem-solving
- Analytical thinking
- Data Analysis & Visualisation
- Microsoft Excel (Advanced functions, Pivot Tables, data analysis)
- Power BI
- Tableau / POOL-IT / CRM
SKILLS PROFILE
Data Analysis & Visualisation
- Microsoft Excel (Advanced functions, Pivot Tables, data analysis)
- Power BI
- Tableau / POOL-IT / CRM
Business Analysis
- KPI tracking & performance reporting
- Process improvement & operational efficiency
- Business reporting & data storytelling
- Risk assessment & operational analysis
Core Skills
- Stakeholder communication
- Problem-solving
- Analytical thinking
Affiliations
- Photography
- Reading
- Travelling
Timeline
Asset Specialist and Business Analyst
Tosca LTD
11.2025 - 03.2026
Customer Service and Asset Management
Tosca LTD
07.2024 - 11.2025
BA (Hons) - Philosophy
University of York
09.2020 - 07.2023
A Levels - BCC
Joseph Chamberlain College & Sixth Form
01.2018 - 01.2020
GCSEs - Maths – 6, English – 7
Ninestiles School, An Academy
01.2013 - 01.2018