Aled Morris
Woking,Surrey
Summary
A highly successful and results orientated FMCG Business Development Manager with a wealth of expertise and experience, encompassing commercial and operational delivery across UK, Europe and Asia
Overview
19
19
years of professional experience
Work History
Business Development Director
The Coconut Company Hong Kong
02.2021 - 07.2022
- Responsible for introducing TCCHK products to Asian retail markets
- Global sales for both retail and bulk coconut products
- Regular discussions with CEO regarding overall direction of the business
- Developed supply opportunities with leading global brands
Founder
Buko Foods, FMCG Coconut Products
02.2014 - 12.2020
- Successfully developed and introduced the Buko brand to the UK, Asian and European retail markets
- Developed key relationships in both the Philippine coconut industry, and global food and beverage sector
- Sourced high quality supply of organic coconut products from the Philippines, working closely with the farmers and producers to develop a highly innovative, and acclaimed range of coconut spreads
- Secured accounts with leading retailers such as Wholefoods UK, Planet Organic, Ocado, Holland & Barrett
Business Development Manager
Stonewall Capital, Fresh Fruit
05.2012 - 01.2014
- Responsible for sourcing, negotiating and developing fresh fruit for export across MENA and Asia with foundations built from direct supply from farmer and manufacturer to wholesaler
- Developed commercial sales business with food importers and distributors across China, Egypt and Russia
- Grew the business from an initial 40 tonnes per month, to 200 tonnes per month within 6 months
Private Investor and Trader
Self Employed
02.2003 - 05.2012
- Capitalised on 7 years experience as a "City" trader
- Invested in financial markets
- Successfully implemented equity derivatives arbitrage strategies across global markets
Education
BSc (Hons) - Banking and International Finance
City University Business School
Skills
- Identifying new products and markets
- Liaising with C-Suite personnel
- Business development
- Market trends understanding
- Sales
Accomplishments
- Business Development Problem Solving FMCG Expertise Product Development
- Retail Trade Development Supply Chain Management Negotiation and Influence Innovation
- Successful in start-up of Stonewall Capital, aligning buyers to suppliers for fresh fruit export including bananas and pineapple, for the supply of produce to China, Egypt and Russia
- Identified niche market opportunity through extensive research, development and negotiation in the supply of coconut products from Philippines farming community to global markets
- Developed key accounts with leading FMCG retailers and wholesalers in Asia, UK and USA
Interests
Former semi-professional footballer (Wales National League at 16 years old), play golf to a handicap of 9, golf committee member Alabang Country Club (Philippines)
Timeline
Business Development Director
The Coconut Company Hong Kong
02.2021 - 07.2022
Founder
Buko Foods, FMCG Coconut Products
02.2014 - 12.2020
Business Development Manager
Stonewall Capital, Fresh Fruit
05.2012 - 01.2014
Private Investor and Trader
Self Employed
02.2003 - 05.2012
BSc (Hons) - Banking and International Finance
City University Business School
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