Alec Taylor
London
Summary
Social media enthusiast with 3+ years' experience creating and coordinating content across multiple platforms, with a passion for television and digital culture. Skilled in tailoring content for under-35 audiences, tracking performance through analytics, and driving measurable engagement while maintaining high editorial standards. Collaborative and energised when helping to create standout campaigns.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Commercial (Digital) Graduate
Jaguar Land Rover
Warwickshire/London
09.2023 - Current
- Produced digital content for CRM, web, and social channels, including short-form video, copywriting, and graphics aligned to brand tone of voice.
- Created and scheduled content for newsletters and e-commerce platforms, adapting messaging for different audiences and markets regions.
- Monitored audience performance using analytics (traffic, engagement, conversion rates) and reported these insights with suggestions to optimise content strategy.
- Coordinated approvals and compliance quality checks to uphold editorial standards and brand consistency.
- Supported campaign rollouts, from planning and scheduling to stakeholder communication and administrative support (alt-texts, metadata, photography enhancements).
- Collaborated with cross-functional teams, namely creative, commercial and compliance, to bring campaigns to life on deadline.
- Achieved direct audience impact, as CRM campaigns successfully drove high-value classic vehicle sales and thousands in revenue from merchandise.
Marketing & PR Intern
Deeley Group
Coventry, West Midlands
06.2021 - 09.2021
- Managed and scheduled social media content across multiple platforms, using analytics to identify trends and optimise engagement.
- Wrote SEO-driven blogs and updated webpages in WordPress, ensuring content was accurate and in-date.
- Collaborated with external partners and agencies to coordinate campaigns and deliver assets on time.
- Supported event promotion and cross-department communications for audience outreach and engagement.
- Worked with journalists to push company updates into the local news cycle.
- Introduced Make Work Better, a DEI initiative bringing awareness to neurodiversity in the workplace; still in effect.
Editorial Assistant
Nottingham Contemporary Art
Nottingham, East Midlands
10.2020 - 06.2021
- Produced and launched a student-led arts magazine, leading on editorial content, visuals and campaign planning.
- Designed digital assets using Procreate, Adobe Photoshop and InDesign, published by the gallery and shared across channels.
- Developed audience targeting and social media strategy to reach under-35 audiences.
- Collaborated with creatives and artists to maintain editorial standards and ensure accuracy throughout copy and design.
- Planned and co-hosted a launch event for 100+ attendees, while engaging online audiences via live-streaming and social posts.
Education
Bachelor of Arts - (Hons) English & Media
Nottingham Trent University
Nottingham 09.2019 - 09.2022
Study Abroad Term
Hanyang University, Seoul
Seoul, South Korea 06.2022 - 08.2022
Skills
- Social media management and content creation
- Campaign delivery across platforms
- Creative production tools
- Analytics and audience insights
- CMS management systems (Magento, SalesForce, Trello)
- Accessibility and compliance standards (GDPR certified)
- Agile collaboration techniques
- AI for marketing and e-commerce
- Advanced Microsoft Office proficiency
Certification
- LEAN Six Sigma (Yellow Belt)
- Nottingham Marketing Academy Alumni
- Core Business Principles, Ashorne Hill Business & Management School
- Digital Marketing & Analytics, Google Digital Garage
- Applied AI in Marketing and E-commerce: Ideation and Decision Making, Econsultancy
Accomplishments
NTU Employability Gold Award recipient
Guest Lecturer; Career Development in the Creative Industries, Nottingham Trent University
Timeline
Commercial (Digital) Graduate
Jaguar Land Rover
09.2023 - Current
Study Abroad Term
Hanyang University, Seoul
06.2022 - 08.2022
Marketing & PR Intern
Deeley Group
06.2021 - 09.2021
Editorial Assistant
Nottingham Contemporary Art
10.2020 - 06.2021
Bachelor of Arts - (Hons) English & Media
Nottingham Trent University
09.2019 - 09.2022