Alasdair Morton

• Served as Trustee of EIBF and Vice Chairman of Board of Directors.
• Chaired Audit and Risk Committee to enhance governance practices and strategic finance risks.
• Provided consultancy in Financial Modelling and Strategic Risk Management.
• Led initiatives for sustainable development of Book Festival amidst financial challenges.
• Embedded data-driven decision-making processes aligned with organisational vision.
• Managed caregiving responsibilities for terminally ill family parent during career break.
• Travelled extensively across Europe, America, and Australia during career break.

• Managed $20M account, achieving 40% year-on-year revenue growth.
• Established strong relationships with C-level executives to enhance value delivery.
• Transformed scorecard from RED to GREEN within three months, sustaining status thereafter.
• Delivered strategic roadmap to future-proof growth and optimise customer journey across Tier 1 banks in Europe and USA.

Customer Journey Manager (October 2020 - June 2021);

Fraud and Risk Transformation Executive (April 2020 – October 2020)

Head of Industry, Relationships and Systems Strategy Management (June 2017 – April 2020)
Head of Fraud Analytics (March 2019 – September 2019 (vacancy cover)

Head of Customer Analytics and Systems Strategy (March 2016 - June 2017)
Head of Fraud Transformation Strategy and Change (October 2012 –March 2016)
Head of Fraud (May 2008 – October 2012)
Head of Strategic Planning, Financial Crime (December 2007 – May 2008)
Head of Policy Innovation, Credit Strategy (February 2007 – December 2007)
Head of Fraud Risk (August 2005 – February 2007)

• Led development of pioneering customer journeys, enhancing commercial acumen and customer focus.
• Transformed reporting metrics, aligning internal success with benchmarked data.
• Transitioned to strategic digital platform for account opening, reducing costs significantly.
• Achieved record-high NPS nine months ahead of target, increasing by two places among peers.
• Optimised delivery rhythm using agile methodologies to maximise value across key performance metrics.
• Directed fraud loss performance initiatives, ensuring alignment with customer and business strategies.
• Saved £5 million in procurement costs through vendor rationalisation and strategic negotiations.
• Reduced fraud losses by £35 million through data optimisation and systems and people investment.
• Developed end-to-end customer journey for APP scams, ensuring regulatory compliance and mitigating reputational risks.
• Built excellent stakeholder relationship up to C-level.