Secured $20M export contract with the Foshan government (China), driving Saudi product expansion into Asian markets.
Partnered with Foshan officials to co-develop a global furniture marketplace and initiate a large-scale international warehouse and showroom.
Negotiated collaboration with Al-Othaim Holding to integrate SpaceCapsul modular housing into futuristic resort developments across Saudi Arabia.
Devised systems to measure direct and indirect results of new policies.
Product Marketing & Client Engagement Specialist
Abbott Laboratories
Riyadh
06.2022 - 10.2022
Designed and executed a FreeStyle Libre marketing strategy with pharmacies, generating a 57% sales increase in Q1.
Developed influencer-led awareness campaigns improving product adoption, reducing returns, and strengthening client retention.
Coordinated cross-functional teams to improve customer education programs, lowering product complaints.
Market Research & Strategy Analyst
SaudiMade
Riyadh
07.2020 - 04.2022
Conducted market entry research for GCC countries, enabling expansion that achieved a 300% sales increase.
Launched influencer-driven campaigns across GCC markets to boost consumer engagement and brand visibility.
Supported design of pricing strategies that improved competitiveness in regional markets.
Project Management & Client Solutions Intern
Al Harbi Telecom
Riyadh
05.2018 - 07.2019
Assisted in preparing and delivering a major client pitch, presenting the company's solutions and competitive advantages.
Supported project team with deliverables, reporting, and client-facing materials.
Gained early exposure to professional communication and teamwork in a corporate environment.
Education
Bachelor of Business Administration - Business and Management
University of Glasgow
Glasgow, Uk
01/2023 - 06/2026
Skills
Merger and acquisition strategies
Expertise in swot analysis
Digital marketing understanding
Business development
Competitor analysis
Partner relationship management
Leadership & Experience
President, Leads Club, Alfaisal University, Riyadh, Saudi Arabia, 2021-01-01, 2022-01-01, Elected as President, leading 50+ members in leadership and entrepreneurship initiatives., Secured shadowing placements at SABIC and the Saudi Ministry of Interior, providing students with exposure to national governance and corporate strategy., Organized flagship events featuring prominent Saudi business leaders, including Abdullah Al Othaim.
Founder, Femora (Startup Wellness App), 2025-01-01, Present, Developing a culturally inclusive wellness platform for women, addressing health needs across all life stages., Leading business strategy, partnerships, and product development for early-stage launch.
Languages
English
Fluent
Arabic
Native
Chinese (Mandarin)
Beginner
References
References available upon request.
Timeline
Business Development & Client Strategy Manager
SaudiMade
01.2023 - 08.2025
Product Marketing & Client Engagement Specialist
Abbott Laboratories
06.2022 - 10.2022
Market Research & Strategy Analyst
SaudiMade
07.2020 - 04.2022
Project Management & Client Solutions Intern
Al Harbi Telecom
05.2018 - 07.2019
Bachelor of Business Administration - Business and Management
<ul><li>Managed end-to-end client journeys across residential and commercial lighting projects, ensuring alignment of aesthetic design with technical feasibility.</li><li>Drove revenue growth and new business development through personalized client consultations, targeted relationship-building, and market exploration.</li><li>Supervised and delivered multiple high-value projects, collaborating with architects, designers, and procurement leads for flawless execution.</li><li>Mentored new team members, elevating overall team capability and customer engagement standards.</li><li>Played an active role in client feedback integration, contributing to continual process and strategy enhancements.</li><li>Entrusted with flagship accounts and time-sensitive, complex projects, reflecting strong leadership and problem-solving abilities.</li><li>Contributed to the optimization of showroom operations, enhancing brand image and improving customer experience.</li></ul> at ESQRO Lighting Co.<ul><li>Managed end-to-end client journeys across residential and commercial lighting projects, ensuring alignment of aesthetic design with technical feasibility.</li><li>Drove revenue growth and new business development through personalized client consultations, targeted relationship-building, and market exploration.</li><li>Supervised and delivered multiple high-value projects, collaborating with architects, designers, and procurement leads for flawless execution.</li><li>Mentored new team members, elevating overall team capability and customer engagement standards.</li><li>Played an active role in client feedback integration, contributing to continual process and strategy enhancements.</li><li>Entrusted with flagship accounts and time-sensitive, complex projects, reflecting strong leadership and problem-solving abilities.</li><li>Contributed to the optimization of showroom operations, enhancing brand image and improving customer experience.</li></ul> at ESQRO Lighting Co.