(Alan) Ka Chun LEE

• Devised product launch strategies that successfully drove market entry and adoption, boosting sales and brand presence.

• Enhanced brand awareness through creative campaigns, digital marketing, and social media initiatives.

• Negotiated contracts with external agencies and vendors, securing cost efficiencies and favourable terms for the company.

• Planned and executed events and activations , delivering engaging experiences for clients, partners, and stakeholders.

• Conducted market research and competitor analysis to inform product positioning and marketing strategies.

• Managed marketing budgets , ensuring efficient allocation of resources and cost-effective campaign execution.

(Business Manager)

• Led new business projects, including wine import/distribution and raw material trading across APEC countries , driving timely execution and compliance with international regulations.

(Personal Assistant)

• Streamlined daily operations and coordinated with international partners, suppliers, and stakeholders to ensure smooth project delivery.

• Managed the executive's daily schedule, travel, meetings, and VIP client arrangements , enhancing efficiency and client satisfaction.

• Coordinated complex travel logistics, including flights, accommodations, and entertainment, ensuring seamless personal and business engagements.

• Gained unique exposure to the Japanese business world , networking with high-profile business leaders and experiencing signature industry practices and luxury items.

• Maintained strict confidentiality while handling sensitive business and personal matters, supporting executive decision-making and strategic planning.

• Boosted customer satisfaction scores by implementing effective conflict resolution techniques.

• Improved service quality by monitoring KPIs (average handling time, first call resolution, CSAT) and driving continuous performance improvements.

• Resolved escalated issues swiftly through cross-department collaboration, reducing customer complaints.

• Protected company reputation by handling demanding customers calmly and professionally.

• Ensured operational integrity and compliance with company policies, data protection regulations, and industry standards.

• Gained extensive experience managing silent customer accounts (HP, IBM, Symantec/Norton), including travel to multiple call centres across Hong Kong, Guangzhou, Jinan, Japan, and South Korea to oversee operations and ensure consistent service delivery.

• Delivered excellent customer service , resolving inquiries promptly and ensuring positive experiences.

• Handled inbound and outbound calls , including managing customer complaints professionally and efficiently.

• Maintained professionalism during challenging interactions, handling conflicts calmly and respectfully.

• Managed high call volumes while consistently meeting quality and performance targets.

• Performed essential administrative tasks to support smooth call centre operations.

• Accurately documented customer interactions, aiding follow-ups and contributing to service improvement initiatives.