Alana Hogan
London
Summary
A highly organised and detail-oriented professional with a Master’s in Marketing, Consumption, and Society, currently working as a Product Support Administrator at ASOS. I specialise in managing product lifecycle processes, collaborating cross-functionally to ensure quality standards are met, and optimising product visibility. With expertise in project coordination, data management, and enhancing customer experiences, I am seeking to transition into a Production Shoot Coordinator role where I can leverage my skills in creativity, organisation, and cross-team collaboration to contribute to seamless project execution.
Overview
15
15
years of professional experience
Work History
Product Support Administrator
ASOS
07.2024 - Current
- At ASOS, I streamline product lifecycle processes, collaborating with buying and merchandising teams to ensure products meet ASOS’s quality standards before launch.
- A key part of my role is managing the ‘gold seal’ process, the final stage of sample approval where we conduct rigorous checks to confirm that each product meets design, fit, and quality specifications before mass production or website launch. I also handle Purchase Orders, ASN’s (Advance Shipping Notice’s), EDI’s (Electronic Data Interchange’s) and data accuracy within our Merchandise Management and Product Information Management (PIM) system.
- Using tools like Trello and Advanced, I coordinate stock movement from warehouses to the website, ensuring timely availability for customers. Additionally, I optimise product visibility and navigation by structuring website groups and classifications to enhance the shopping experience.
Social Media & Administration Co-ordinator
Renault Hogan Motors
08.2022 - 07.2024
- Kept and maintained accurate filing system.
- Established improved workflows to maximise communication and efficiency.
- Prepared and distributed meticulous notes and high-quality reports within deadlines.
- Managed physical and digital correspondence while keeping information private and secure.
- Created and maintained logical and orderly digital filing system for impeccable record keeping.
- Generated and optimised Google, Facebook and Instagram Ads to capture high conversion rates.
- Tracked and interpreted social media engagement, reporting key statistics and insights to enable targeted reach.
- Scheduled social media posts and promptly responded to customer messages.
- Capitalised on national and seasonal events to deliver creative social media content.
- Understood budgets and monitored spending to remain within agreed limits.
- Evaluated email marketing to identify improvement areas.
- Followed competitor campaigns and communicated ideas and opportunities to capitalise on them.
Supervisor and Retail Assistant
Ballycoree Service Station
01.2019 - 08.2022
- Assistant to all administrative personnel, serving as first point of contact for visitors, customers.
- Responsible for daily cash reconciliation, balancing shop accounts, loading ATM, online banking, and supervising when management was not present.
Luxury Retail Assistant
Brown Thomas
09.2018 - 01.2019
- Christmas staff member who embodied brand mission and values, showcasing luxury mindset and brand ethos throughout store interactions.
- Merchandised luxury items to promote sales and showcase newly released trends and products.
- Met personal and team sales targets consistently.
Receptionist
Renault Hogan Motors
05.2018 - 09.2018
- Answered phone calls, responsible for booking servicing appointments, greeting clients, and handling all front desk responsibilities.
Retail Assistant
Ballycoree Service Station
07.2010 - 09.2018
- Performed daily store opening and closing, readying sales floor for customers and delivering stringent security measures.
- Displayed exemplary customer service in client-facing role.
Education
Master of Science - Marketing Consumption And Society
University Of Limerick
Limerick08.2023
Professional Diploma - Human Resource Management
University College Dublin Academy
Dublin04.2022
Bachelor of Arts - Economics And Psychology
University College Cork
Cork05.2020
Skills
- Strong Critical Thinking
- Market Trend Forecasting
- Complex Problem Solving
- Social Analytics and Reporting
- Social Media Strategy Implementation
- Social Listening
- Proficiency in Outlook, Word and Excel
- Adobe Creative Suite, Canva, and iMovie
- Visual Storytelling
- Creative Team Collaboration
Volunteering
Physical Activity Volunteer Mentor for 'Made2Move,' an exercise and health initiative run during a 12 week period. Here, I provided motivation, encouragement, and tailored exercise plans for students. Awarded 'Made2Move' badge by University College Cork for the completion of this programme in 2020.
References
References available upon request.
Personal Information
Education
Second Class Honours, Upper Division (2:1),Distinction,Second Class Honours, Upper Division (2:1)
Name & contact
Timeline
Product Support Administrator
ASOS
07.2024 - Current
Social Media & Administration Co-ordinator
Renault Hogan Motors
08.2022 - 07.2024
Supervisor and Retail Assistant
Ballycoree Service Station
01.2019 - 08.2022
Luxury Retail Assistant
Brown Thomas
09.2018 - 01.2019
Receptionist
Renault Hogan Motors
05.2018 - 09.2018
Retail Assistant
Ballycoree Service Station
07.2010 - 09.2018
Master of Science - Marketing Consumption And Society
University Of Limerick
Professional Diploma - Human Resource Management
University College Dublin Academy
Bachelor of Arts - Economics And Psychology
University College Cork