- I am a keen tennis player I play for 2 clubs in the northwest and compete across the northwest region I am a team captain at both clubs and I'm on the local LTA board for tennis in our region
- I enjoy, swimming, cycling
Alan Williamson
Southport,Merseyseide
Summary
I am a motivated professional demonstrating strengths in sales and customer relationship management.
I adapt to diverse challenges through effective problem-solving and strategic planning. I am committed to driving business success through innovative solutions and collaborative teamwork.
I have a large product knowledge within the industry which helps customers achieve their goals and helps retain customers which i have had for over 15 years. A good proven track record at Shorrock Trichem.
Overview
28
28
years of professional experience
Work History
SMB Hygiene Specialist
Lyreco
03.2025 - Current
- Onboard and support Shorrock / Zenith customers in setting up on Lyreco platform, ensuring a smooth transition.
- Win back both lost Shorrock / Zenith customers as well as new customers to help grow the SMB turnover.
- Assist SMB sales reps in integrating hygiene sales into existing customer accounts, enhancing service offerings.
- Support at-risk accounts with tailored product solutions to optimise costs and performance in hygiene sector.
- Help customers to be compliant with current health and safety standards regarding chemicals i.e. COSHH training and BRC legislation.
Area Sales Manager
Shorrock Trichem
05.2011 - 03.2025
- After running my own business i was approached by the Managing Director of Shorrock Trichem to join the hygiene team at Shorrocks to modernise some of their methods and grow sales within the hygiene team.
- I implemented new procedures to speed up internal processes in the sales office as well as new methods to bring in sales.
- I grew the east Lancashire area from nothing to 1.7 million turnover per year then continued to grow other colleages areas to support them.
- Supported growth of pest control, washroom, and Washcraft divisions across east Lancashire through cross-divisional selling, expanding network of contacts and enhancing sector knowledge.
- Engaged with UK manufacturers daily to enhance product knowledge and services offered. With dealing with most of the uk manufacturers means i have a wide knowledge of paper and chemical systems across all sectors such as hospitality, education, healthcare, food manufacture and industrial. These include both the systems we sell and supply as well as our competitors.
- Nobody had joined the sales team before myself for 5 years. After the first year's success with myself new sales team members joined yearly which i was part of their onboarding and training process.
- Led teams on projects involving site surveying, engineering, training, logistics, and account management.
Business Owner
Horizon Hygiene
09.2009 - 04.2011
- Identified hygiene products as essential for various business sectors during economic downturn, leading to the establishment of my own business in 2008.
- I sourced products, conducted sales, and managed logistics, resulting in first-year revenue of just over £300k.
- Secured significant business in Southport area, leading to an approach from Shorrock trichem to join their team.
National Returns Manager
Quantum Microponents
08.1998 - 07.2009
- Started on the production line of a small family computer business in southport making pcs.
- Evaluated each PC before dispatch and conducted fault finding as required.
- Created returns department to manage faulty PC products, coordinating with suppliers and customers across the UK.
- After winning contracts with Tesco, Asda, Littlewoods etc, we started selling over 1000 pcs per week as well as associated products. Helped facilitat opening of new offices in Cannock and Wimbledon to support business expansion and I started to travel to these sites running the returns of products across the country and dealing with suppliers across the world in Japan and America
- Established sales division to clear B stock of used but working products, generating over 1 million in revenue in the first year selling brands like HP, Apple, and Epson.
- After a great 10 years the business was sold and the employees made redundant
Education
GCSEs -
Tarleton High School
Tarleton01-2006
A-Levels - English, Biology, Geography,
King George V College
Southport01-1998
Skills
- Customer relationship management
- Sales strategy development
- Sales on small, medium and corporate levels
- Account management
- Compliance and product training
- Market analysis
- Working as an individual and as part of a team as well as people management
- A wide range of pc skills and applications
Interests
Timeline
SMB Hygiene Specialist
Lyreco
03.2025 - Current
Area Sales Manager
Shorrock Trichem
05.2011 - 03.2025
Business Owner
Horizon Hygiene
09.2009 - 04.2011
National Returns Manager
Quantum Microponents
08.1998 - 07.2009
GCSEs -
Tarleton High School
A-Levels - English, Biology, Geography,
King George V College