Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
Generic
Alan Cook

Alan Cook

Eastleigh,Hampshire

Summary

Key Skills:

A professional, highly motivated, energetic, enthusiastic and dependable individual and leader who excels in challenging and pressurized environments. Excellent interpersonal and communication skills with the ability to work under pressure. Perceptive with attention to detail and ability to identify and correct problems impeding organizational progress, performance and development. Persuasive personality capable of presenting convincing arguments and influencing both the attitudes and ideas of others. Ambitious individual with deep interest in business management and regional management. Utilises strong organisational and analytical skills to make data-driven decisions. Committed to achieving business goals and providing exceptional service to clients.

Overview

34
34
years of professional experience

Work history

Sundance Spas International Regional Manager

Jacuzzi Group
Chino, United States of America
03.2014 - 07.2023
  • Responsible for all sales, account management and business development of Sundance Spas brand with authorized exclusive distributors throughout Scandinavia, Russia, Eastern Europe, Middle East and North Africa.
  • Actively operating in 19 different countries increased market share through strong relationships with vendor network and customer-orientated focussed service.
  • Cultivated rapport with diverse vendor network, driving revenue to over $6M and reducing expenditures through training opportunities.

Spaform Business Manager

TEUCO GUZZINI S.p.A.
Montelupone, Italy
03.2009 - 12.2013
  • Responsible for all sales and business development of Spaform brand product range throughout EMEA, increased sales and market visibility both through group company channels and directly with customers
  • Included development of product range and implementation of both sales strategy and product development strategy for this product group within overall company structure.

Managing Director

Spaform Deutschland GmbH
Mühlheim am Main, Germany
03.2010 - 12.2012
  • Subsidiary company of Teuco Guzzini S.p.A.

Business Consultant

TEUCO GUZZINI S.p.A.
Montelupone, Italy
03.2009 - 12.2009
  • Performed transfer and integration of all aspects of Spaform brand product range into company.
  • Working with all company functions in order to facilitate understanding and education of new products and materials as well as historical and market experience.
  • Key elements include purchasing, production techniques, product management and technical aspects.
  • Established standardization and rationalization of materials, production techniques and supply chain.

Managing Director

SPAFORM UK LTD
Portsmouth, United Kingdom
09.2008 - 02.2009
  • Responsible for overall running of company including all sales, operational and financial aspects.
  • Key task to place company into Administration and work to wind up company after parent company withdrew financial support and looked to re-locate production to Italy.

Operations & Purchasing Director

SPAFORM UK LTD
Portsmouth, United Kingdom
03.2007 - 09.2008
  • Key player in management team to facilitate sale of company to new investors, Teuco Guzzini S.p.A
  • Introduced and established “visual” production management techniques which resulted in lead-time reduction to less than 15 days and increase in OTIF KPI to over 90%.

Purchasing Director

SPAFORM UK LTD
Portsmouth, United Kingdom
12.2005 - 03.2007
  • Creation of new company with Private Equity investors as assets purchased from Administration of previous company
  • Responsible for creation and production of new “budget” product range in 8 weeks to provide sales tool to compete against low cost imports from Far East.

Purchasing Director

SPAFORM LTD
Portsmouth, United Kingdom
05.2004 - 12.2005
  • Company sold to MBO/Private Equity Partners.
  • Additional responsibilities included heading up R&D function and product innovation, which included creation and production of new high end product range which was to grow to provide main sale revenue of business.
  • Introduction of KPIs focused on improving performance of purchasing/operational aspects of business
  • Establishment of World Class Manufacturing production techniques and subsequent use of purchasing tools such as Kanban.

Purchasing Manager

SPAFORM LTD
Portsmouth, United Kingdom
03.1999 - 05.2004
  • Established structured purchasing function that was fully integrated within company.
  • Reduced stock levels with JIT techniques and consolidation of supplier base.
  • Extensive overseas purchasing and establishing forecasting and supply chain logistics to cope with fluctuating seasonal demand for custom made products.

Purchasing Manager

CERTIKIN INTERNATIONAL LTD (Hawtin PLC)
Witney, United Kingdom
05.1997 - 03.1999
  • Purchasing Manager for largest distributor of swimming pool and associated leisure water products in UK at time.
  • Main responsibilities included: product forecasting to ensure consistent goods availability throughout very seasonal business activity; identifying/developing new products in market and assessing suitability and marketing possibilities; reducing slow-moving goods inventory; negotiating cost effective purchasing agreements with both finished goods suppliers and raw material suppliers.

Materials Manager

DANIELSON LTD
Aylesbury, United Kingdom
04.1993 - 05.1997
  • Materials Manager for UK arm of pan-European Group manufacturing bespoke membrane switches, touch screens and graphic fascias.
  • Salesmade Ltd was part of Danielson Group and initially position covered both companies and involved implementation of partnership sourcing for two Danielson UK sites as well as Salesmade Ltd.
  • March 1995 Salesmade Ltd was sold by Danielson Group leaving responsibilities concentrated on Danielson UK sites along with several European Group supplier pricing contracts.
  • Position covered purchasing and control of wide spectrum of materials, components and services from both sub-contractors and suppliers in UK, Europe and North America. Responsible for negotiation of pricing contracts, including three key raw materials for European Group, and supplier/subcontractor assessment and selection. Role demanded familiarity with MRP, JIT and KANBAN techniques whilst working within ISO9002 quality and management framework.

Production Controller/Materials Manager

Salesmade Ltd
Aylesbury, United Kingdom
08.1991 - 04.1993
  • Production Controller for several departments in light engineering company.
  • Responsibilities included: production planning, organization of labour, departmental output, materials control, organization of transport and close customer liaison.
  • March 1992 appointed to newly created position of Materials Manager.
  • Responsibility for all materials purchasing within company, liaison with sales, technical and production departments and implementation of JIT processes.

Production Supervisor

POWDERTECH LTD
Bicester, United Kingdom
01.1990 - 08.1991
  • Production Supervisor of powder-coating plant.
  • Responsibilities included: production planning; organization of labour; factory and shift output; organization of maintenance; maintaining quality standards; production analysis and method study.
  • Close customer liaison with regard to work status and customer quotations.

Education

BA (Hons) - Modern Studies - reading Modern History, Politics and International Relations

Coventry University
Coventry, United Kingdom
1986 - 1989

3 A-Levels / 9 O Levels -

Hymers College
Kingston upon Hull, United Kingdom
1977 - 1986

Skills

  • International markets understanding
  • Relationship-building and management
  • Persuasive communication
  • Customer rapport
  • Client/Sales development
  • Sales and marketing
  • Sales analysis
  • Accounts administration
  • Critical analysis
  • Effective forecasting
  • Business planning
  • Business Development
  • Cross-functional collaboration
  • Strategic planning

Affiliations

Fully qualified Member of the Chartered Institute of Purchasing and Supply (MCIPS).

Timeline

Sundance Spas International Regional Manager

Jacuzzi Group
03.2014 - 07.2023

Managing Director

Spaform Deutschland GmbH
03.2010 - 12.2012

Spaform Business Manager

TEUCO GUZZINI S.p.A.
03.2009 - 12.2013

Business Consultant

TEUCO GUZZINI S.p.A.
03.2009 - 12.2009

Managing Director

SPAFORM UK LTD
09.2008 - 02.2009

Operations & Purchasing Director

SPAFORM UK LTD
03.2007 - 09.2008

Purchasing Director

SPAFORM UK LTD
12.2005 - 03.2007

Purchasing Director

SPAFORM LTD
05.2004 - 12.2005

Purchasing Manager

SPAFORM LTD
03.1999 - 05.2004

Purchasing Manager

CERTIKIN INTERNATIONAL LTD (Hawtin PLC)
05.1997 - 03.1999

Materials Manager

DANIELSON LTD
04.1993 - 05.1997

Production Controller/Materials Manager

Salesmade Ltd
08.1991 - 04.1993

Production Supervisor

POWDERTECH LTD
01.1990 - 08.1991

BA (Hons) - Modern Studies - reading Modern History, Politics and International Relations

Coventry University
1986 - 1989

3 A-Levels / 9 O Levels -

Hymers College
1977 - 1986
Alan Cook