Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Akshata Rathi

Marketing Executive
Leeds

Summary

Proactive and achievement-oriented Marketing Executive bringing 3 years of marketing and leadership experience. A proven expertise in identifying market trends and customer needs to create highly targeted campaigns. Dynamic collaborator recognized for multitasking and implementing multiple digital projects within the timeline. Along with being an articulate communicator, natural leader and organised professional.



Overview

3
3
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Associate Site Merchandiser

Amazon
Bangalore
03.2021 - 08.2022
  • Directed traffic growth, strategies, campaign creation, and content distribution for the media category of Amazon
  • Implemented weekly promotional and editorial strategies to improve customer engagement on the Amazon app & Webpage
  • Created solution-based execution plans to achieve business goals based on internal reporting data for low performing campaigns and drove new to amazon customers by 40% per week
  • Lead projects in vernacular merchandising resulting in 3 million INR OPS per week
  • Evaluated consumer preferences and behaviors, combined with market trends, trial & error and historical data, to adjust and enhance campaigns leading to 30% jump in clicks and impressions
  • Built and strengthened strategic relationships with leading brands like Apple, Microsoft, Sony to develop marketing strategies together

Marketing Executive

The Executive Zone
Chennai
06.2019 - 02.2021
  • Lead the preparation of marketing copy, images, videos, emails and other collateral for Google and Facebook ad
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
  • Optimised and monitored the performance of Google ads and increased the average click through rate from 7-8% to 10-12%
  • Conducted an in-depth analysis of the competitors pricing, ads, social medias and the website performance to understand the market trends
  • Managed the leads generated via google and social media ads on a daily basis
  • Assisted in revamping the landing page of the company, based on customer searches and keyword optimisers to drive more organic traffic via search engines.

Education

Master of Science - International Marketing Management

University of Leeds
Leeds
09.2022 - Current

Bachelor of Commerce - Marketing Management

M.O.P Vaishnav College for Women
Chennai
06.2016 - 04.2019

Skills

    Marketing and advertising

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Awards

Above and Beyond Achiever by Amazon

Timeline

Master of Science - International Marketing Management

University of Leeds
09.2022 - Current

Associate Site Merchandiser

Amazon
03.2021 - 08.2022

Marketing Executive

The Executive Zone
06.2019 - 02.2021

Bachelor of Commerce - Marketing Management

M.O.P Vaishnav College for Women
06.2016 - 04.2019

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Akshata RathiMarketing Executive