Summary
Overview
Work history
Education
Skills
Certification
Timeline
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Akanksha Malik

Akanksha Malik

London,NewHam

Summary

Digital Marketing Specialist with 5+ years of experience in boosting brand visibility through data-driven strategies, content optimisation, and performance evaluation. Expertise in SEO, brand communication, and content marketing using tools like Google Analytics, Keyword Planner, Webmaster Tools, and CMS. Skilled in managing Facebook and Instagram Ads . Also experienced in client servicing, media communications, influencer marketing , and event management , with a foundation in cross-functional teamwork from PR and advertising roles.

Overview

7
7
years of professional experience
1
1
Certification

Work history

CONTENT MARKETING MANAGER

COLLEGEDUNIA
05.2019 - 09.2024
  • Increased brand social media engagement and audience growth by 50% through strategic content ideation, execution, and performance analysis across Instagram, LinkedIn, and X.
  • Boosted website sessions by 250%, improving visibility for Zoutons.ae in the UAE, Saudi Arabia, and Egypt.
  • Managed 300+ brands SEO content strategy, optimizing traffic, affiliations, search rankings, and impressions.
  • Increased impressions by 1M+ (260% growth) and achieved top 10 SERP rankings for primary keywords through strategic content planning and optimization. [Brands included: Noon, Careem, Namshi, Carrefour etc)
  • Consistently maintained Excel spreadsheets for reports by reconciling data with precision and accuracy
  • Maintained client accounts and invoices ensuring smooth operations and satisfaction.

PUBLIC RELATIONS EXECUTIVE

AIM HIGH CONSULTING
07.2018 - 08.2018
  • Clients: HealthifyMe & Great Learning.
  • Crafted press releases, media kits, and public documents; managed media correspondence.
  • Provided daily client updates, conducted media tracking, and built strong media relationships.

PUBLIC RELATIONS

SKATE BOARD MEDIA
02.2018 - 04.2018
  • Clients: Radisson Noida, Park Inn by Radisson, Sports Diner by Hangout.
  • Created press releases, briefing documents, and media materials.
  • Built brand relations with media and bloggers.

ADVERTISING [INDUSTRY TRAINEE]

CONTRACT ADVERTISING
07.2017 - 10.2017
  • Client: NIIT.
  • Managed client briefs, requisites, and servicing.
  • Coordinated between Creative, Content, and Studio teams.

Education

Higher Senior Secondary -

Delhi Public School
INDIA

Bachelor of Journalism and Mass Communication - undefined

Vivekananda Institute of Professional Studies

Skills

  • Google Analytics
  • Google Webmaster
  • Google Keyword Planner
  • Google Trends
  • Content Management System
  • Instagram and Facebook Ads


Additional Abilities

  • Ideation & Conceptualisation
  • Strategic Planning
  • Proficient in Canva
  • Adept to MS Word & Excel
  • Adaptive and Proactive
  • Strong Communication Skills


Certifications

GA Course 50 Practical Examples

GA Reports And Dashboards With Data Studio
Ultimate SEO Training 2021 SEO For Wordpress Websites



RESEARCH PAPER

Published a paper titled ‘Corporate Social Responsibility has emerged as an Image Booster for Educational Institutions: A Case Study of Amity University and Delhi University' in Interdisciplinary Journal of Contemporary Research, Vol 5 (3), [Feb 2018]





Certification

  • GA Course + 50 Practical Examples
  • GA Reports And Dashboards With Data Studio
  • Ultimate SEO Training 2021 + SEO For Wordpress Websites

Timeline

CONTENT MARKETING MANAGER

COLLEGEDUNIA
05.2019 - 09.2024

PUBLIC RELATIONS EXECUTIVE

AIM HIGH CONSULTING
07.2018 - 08.2018

PUBLIC RELATIONS

SKATE BOARD MEDIA
02.2018 - 04.2018

ADVERTISING [INDUSTRY TRAINEE]

CONTRACT ADVERTISING
07.2017 - 10.2017

Bachelor of Journalism and Mass Communication - undefined

Vivekananda Institute of Professional Studies

Higher Senior Secondary -

Delhi Public School

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Akanksha Malik