AJAY BATRA
New Delhi
Summary
Qualified (M.B.A) with experience of 15 years in Sales & Distribution, B2B, Manpower Management, Planning, Forecasting and New market & Product launch in Telecom, FMCG and E-Commerce Industry. Reporting, Analyzing in Beverages Industry. A self-motivated team player with strong communication, analytical, relationship management and problem-solving skills
Overview
3
3
Languages
16
16
years of professional experience
Work History
Area Sales Manager
Varun Beverages Ltd
ROHTAK, HARYANA
09.2024 - Current
- Managing the day-to-day operation at the distributor, HUB, spoke, depot level, and distribution network in the defined territory.
- Sales forecasting for the defined territory based on different factors.
- Maintaining the health of distribution by identifying and solving the gaps in business communications, scheme disbursals, etc.
- Deliver the sales volume target by developing the market in the assigned territory, as per the Annual Operating Plan.
- Drive sales volumes of FMO (Focus of the Month) products, increase the Unique SKU count in the outlet, and ensure product range availability.
- Required to closely work with relevant stakeholders to align the stock requirement according to the plan in the region.
- Track competitor activity on a continuous basis, and act to counter competitor strategies in order to increase market share.
- Regularly monitor the stock levels at the distributors, and ensure the availability of stock.
- Identify the key talents, help them nurture, and enhance their capability to take up more responsibilities.
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly Planning Meetings.
- Company Overview: Pepsi, Cream Bell, Tropicana, Aquafina.
Manager, Mobility Sales and Distribution Lead (Prepaid, Post-paid, 5G Air Fiber)
Reliance Jio Info Comm Ltd
Delhi, Delhi
02.2016 - 09.2024
- Managing Distribution Channel Sales Jio Stores and Retailers of Reliance Jio Info Comm ltd in West and Central Delhi region through Distribution Channel Partners.
- Analyses customer feedback data to develop action plans for improving services offered.
- Created monthly reports for senior management summarizing operational performance metrics.
- Established processes to ensure efficient workflow throughout the organization.
- Managed vendor relationships by communicating the current market schemes with their benefits.
- Provided leadership during times of organizational change or crisis situations.
- Oversaw marketing initiatives, increasing sales retailers and revenue in market brand awareness and sales.
- Distribution Sales in the form of achieving set goals & increasing market share with the help of team members and inputs from the organization in form of schemes and budgets.
- Ensuring the proper product drive through retail activities such as Prepaid & Post-paid new acquisitions & Handset distributions with JIO 5G Air Fiber accounts.
- Extensive experience of Distribution in consistently raising sales through various channels such as Distribution, Jio Stores, General Trade with the profitability for the company.
Sr. Territory Sales Manager, Channel Sales (Prepaid GSM)
Reliance communication Limited
Delhi, Delhi
11.2014 - 12.2015
- Managing distribution of Reliance communication Limited prepaid connections in West and center Delhi region through channel partners.
Territory Sales Manager, Channel Sales (Prepaid GSM)
Aircel Limited
Delhi, Delhi
10.2012 - 11.2014
- Managing distribution of Aircel limited prepaid connections in West and center Delhi region through channel partners.
Sr. Territory Sales Executive, Channel Sales (Prepaid Gsm)
Idea Cellular Services Ltd.
Gurgaon, Haryana
03.2010 - 10.2012
- Managing distribution of Idea Cellular Ltd Prepaid connections in Gurgaon and west Delhi region through channel partners.
Education
M.B.A -
NIMS
Skills
- Sales team supervision
- Territory management
- Sales tracking
- Competitor analysis
- Relationship building
- Sales presentations
- Sales training
- Market analysis
- Sales forecasting
Accomplishments
- (Pepsi) Yago Growth By 54% in 6 months in the assigned territory, 2024-2025
- Best Area Sales Manager, Mountain Dew, KBC Sales Contest, 2024-10-01
- Awarded as the Best Mobility Lead in the Nationally New Program Air Fiber JCA Contest for the month of March, 2024
- Awarded as the Best Mobility Lead in the Nationally New Program Air Fiber Contest for the Year, 2024
- Awarded as the Best Mobility Lead in the JCA Program Regional Contest for the Year, 2023
- Town Hall was awarded as the Best Mobility Lead in Delhi Jio Sales Executive Productivity for the year, 2022
- Awarded as the Best Mobility Lead in Delhi, Jio Sales Executive Productivity, and Super Star Contest for the months of October, November, and December, 2022
- Awarded as the Best Mobility Lead in the Delhi Jio Associate Partner Regional Contest for the month of December, 2020
- Awarded as the Best Mobility Lead in the Delhi MNP Jio Champions Regional Contest for the month of October, 2020
- Town Hall was awarded as the Best Mobility Lead in Delhi, Jio Sales Executive Productivity, and Super Star Contest for the year, 2020
- Awarded as the Best Mobility Lead in the MNP Ka Mahanayak Regional Contest for the month of May, 2020
- Awarded as the Best Mobility Lead in Delhi, Jio Sales Executive Productivity, and Super Star Contest for the year, 2018-2019
- Awarded as the Best Mobility Lead in the Jio Phone and E-Node B Regional Contest for the month of August, 2018
- Awarded as the Best Mobility Lead in Jio Phone and Activation for the month of July, 2018
- Town Hall was awarded as the Best Connectivity Lead in Activation and UAO for the year, 2016-2017
- Awarded as a Best TSM in 129 Best Offer Tertiary Growth Drive for the Year, 2015
- Awarded as a Best TSM in Activation for the month of December, 2013
- Awarded as a Best TSM in the Soga Report in IDEA for the month of June, 2010
Languages
English
Hindi
Punjabi
Timeline
Area Sales Manager
Varun Beverages Ltd
09.2024 - Current
Manager, Mobility Sales and Distribution Lead (Prepaid, Post-paid, 5G Air Fiber)
Reliance Jio Info Comm Ltd
02.2016 - 09.2024
Sr. Territory Sales Manager, Channel Sales (Prepaid GSM)
Reliance communication Limited
11.2014 - 12.2015
Territory Sales Manager, Channel Sales (Prepaid GSM)
Aircel Limited
10.2012 - 11.2014
Sr. Territory Sales Executive, Channel Sales (Prepaid Gsm)
Idea Cellular Services Ltd.
03.2010 - 10.2012
M.B.A -
NIMS