Aishwarya Purushothaman
Oval,UK
Summary
PROFESSIONAL SUMMARY
Results-driven SEO & Digital Marketing Executive with an MSc in Digital Marketing and hands-on experience improving website visibility and driving organic growth through technical SEO, keyword research, content optimisation, and performance analysis. Familiar with tools including Google Analytics 4, Google Search Console, and Google Tag Manager to deliver data-driven insights and support business growth. Passionate about evolving search technologies, including AI-driven SEO, AEO, and GEO, I am seeking an opportunity to further develop my expertise while contributing to the success of a forward-thinking organisation.
Overview
1
1
Certification
4
4
years of professional experience
Work history
SEO Executive
Zaikox
London, UK
2025.10 - Current
- Developed and implemented On-Page, Off-Page, and Technical SEO strategies, contributing to a 25% improvement in organic keyword rankings across priority pages.
- Conducted in-depth competitor SEO analysis and extensive keyword
research/mapping to capture high-intent search traffic and optimize web structure. - Performed technical SEO audits, resolving crawling, indexing, and rendering issues while implementing schema markup, XML sitemaps, and robots.txt best practices, reducing crawl errors by approximately 18%.
- Monitored traffic performance metrics and user journeys using Google Analytics 4, Google Search Console, and Google Tag Manager, translating data into actionable weekly reports and audits.
- Monitored website performance using Google Analytics 4, Google Search Console, and Google Tag Manager, producing weekly SEO reports and actionable recommendations for continuous improvement.
- Optimized Google My Business listings to maximize local map-pack visibility and enhanced ecommerce product paths to drive transactional search conversions.
- Managed Google Business Profiles and e-commerce landing pages, contributing to a 16% increase in local search visibility and improved transactional traffic.
- Worked closely with the content team, developed engaging and SEO-friendly blog posts and articles.
Maitre d'
FORTNUM AND MASON
London, UK
2023.07 - Current
- Delivered high-tier customer experiences in luxury hospitality, consistently achieving corporate guest satisfaction goals.
- Managed high-volume service periods, serving approximately 150–200 guests per shift while maintaining accuracy, efficiency, and attention to detail.
- Resolved customer concerns professionally, contributing to positive guest experiences and smooth day-to-day restaurant operations.
- Trained new staff members, promoting skill development.
Marketing Executive
ELUROOM
London, UK
2024.05 - 2025.02
- Conceptualized, curated, and structured monthly content schedules for Instagram, strictly maintaining brand alignment and elevating target audience interaction by up to 25%.
- Monitored multi-platform performance metrics and extracted actionable insights from social data to map out organic audience growth opportunities.
- Managed day-to-day community engagement, maintaining a 90% response rate while strengthening relationships with customers and followers.
- Collaborated seamlessly with the founder to produce visually compelling marketing assets, graphics, and video content utilizing Canva.
- Administered online advertising initiatives, increasing web traffic considerably by 30%.
Digital Marketing Trainee
DOPTIT PVT LTD
Kerala, India
2022.12 - 2023.01
- Contributed to social media marketing execution, resulting in a 15% increase in total followers and a 20% improvement in active post engagement rates.
- Evaluated website traffic acquisition metrics and visitor behaviors via Google Analytics to provide strategic optimization insights for company landing pages.
- Worked within an agile team of 15, actively participating in core weekly checkpoints to coordinate deliverables and maintain high project standards.
Education
MSc - Digital Marketing
University of Roehampton
London, UKBA - English Language and Literature
Sir Syed Institute For Technical Studies
IndiaSkills
- On-Page & Off-Page SEO
- Competitor SEO Analysis
- Keyword mapping
- Ecommerce SEO
- Schema markup
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads management
- AEO & GEO
- Email marketing
- Multilingual communication
Certification
- Social Media Marketing Certification — Hootsuite (Credential ID: 76374542)
- Hootsuite Platform Certification — Hootsuite (Credential ID: 76370360)
Timeline
SEO Executive
Zaikox
2025.10 - Current
Marketing Executive
ELUROOM
2024.05 - 2025.02
Maitre d'
FORTNUM AND MASON
2023.07 - Current
Digital Marketing Trainee
DOPTIT PVT LTD
2022.12 - 2023.01
BA - English Language and Literature
Sir Syed Institute For Technical Studies
MSc - Digital Marketing
University of Roehampton