Aishwarya Naik

Developed and implemented B2B marketing strategies for industrial chemical products, targeting sectors such as Oilfields Chemicals, Petrochemicals, Water Treatment Chemicals, Lubricative Additive Range, Castor Oil Derivatives, etc.

Collaborated with the sales team to generate qualified leads via email campaigns, WhatsApp business outreach.

Managed content creation for product catalogues, technical brochures, safety data sheets (SDS), and promotional videos, enhancing technical engagement.

Attended major B2B exhibitions such as Chemexpo India and IndiaChem to stay updated on market trends, gather competitor insights, and engage with potential customers and suppliers.

Coordinated closely with the R&D and technical team to develop customer-specific product positioning and case studies.

Maintained client and enquiry data in Excel trackers and supported the sales team in preparing periodic reports and campaign follow-ups.

Coordinated with digital vendors or internal IT teams for website content updates, and ensured marketing materials were aligned with the latest product specifications.

Conducted team meetings on a regular basis, promoting open communication within the team.

Undertook cross-functional training across sales support, product marketing, and customer service to develop a well-rounded understanding of B2B chemical marketing.

Assisted in preparing sales presentations, product datasheets, and basic marketing materials under the guidance of the senior marketing team.

Supported the marketing team in collecting competitor pricing, packaging formats, and client feedback for key chemical products.

Maintained Excel-based trackers for enquiries, sample requests, and client interactions.

Attended customer meetings and industry exhibitions like Chemexpo India, IndiaChem alongside senior team members to observe client engagement strategies.

Prepared basic MIS reports on sales performance and customer queries to support internal reviews.

Encouraged continuous learning and development within the team.

Managed challenging situations, leading to more effective outcomes.