AISHWARYA GANDHI
London
Summary
Results-driven advertising professional with extensive experience in global digital strategy, Amazon Ads, and brand growth across international marketplaces. Proven ability to design and execute data-driven advertising campaigns that align with business objectives and maximize brand visibility on Amazon platforms. Skilled in campaign analytics, consumer insights, performance metrics, and budget optimization to drive ROI and improve advertising efficiency. Expertise includes strategic media planning, sponsored ads management, DSP campaigns, content optimization, and performance marketing, with a strong emphasis on A/B testing, conversion rate optimization (CRO), and marketing automation tools. Adept at leading cross-functional teams, managing high-level client and stakeholder relationships, and delivering measurable results through data-led decision-making and innovative advertising solutions
Overview
4
4
years of professional experience
1
1
Certification
Work History
Amazon Advertising Manager
Tech Mahindra
01.2023 - 04.2023
- Managed 200K+/month in Amazon ad spend across multiple brands in health, beauty, consumables and electronics by optimising spends across Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns.
- Utilized data analytics and reporting to provide actionable insights, improving ad performance and customer acquisition strategies.
- Developed and implemented SOPs for campaign structure, bid optimization, and reporting.
- Mentored and led team of 10 junior PPC specialists.
- Regularly presented performance reports, campaign insights, and strategic roadmaps to clients, executives, and brand owners.
- Acted as the main point of contact for 10+ clients, ensuring alignment of PPC strategy with their growth objectives.
- Translated complex analytics into clear, actionable recommendations for both technical and non-technical stakeholders.
- Collaborated cross-functionally with creative, supply chain, and brand management teams to support broader business KPIs.
Amazon PPC Specialist
Cognizant Technology Solutions
09.2022 - 01.2023
- Planned, executed, and optimised Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for a product portfolio of 100+ SKUs.
- Collaborated closely with marketing managers, product owners, and content teams to align advertising strategy with broader business goals and product lifecycle stages.
- Led the PPC strategy within a cross-functional team of 7, including content creators, data analysts, and account executives, ensuring seamless campaign execution and reporting.
- Delivered campaign performance updates and strategic insights to senior stakeholders through weekly dashboards and quarterly business reviews (QBRs).
- Conducted deep-dive analysis on search term reports, bid performance, and customer behaviour trends to drive continuous campaign improvements.
- Utilized Jungle Scout , Amazon Seller central, and internal BI dashboards to monitor KPIs including ACOS, TACOS, ROAS, CTR, and CVR.
- Implemented structured testing frameworks (A/B testing) for ad creatives, placements, and bid strategies to identify top-performing variations.
- Spearheaded DSP campaigns that improved brand awareness an increased customer retention .
Amazon PPC Executive
Cognizant Technology Solutions
04.2019 - 08.2022
- Conducted in-depth keyword research using Helium 10, Brand Analytics, and manual techniques, boosting organic keyword ranking, product visibility and growth in engagement.
- Optimized 300+ product listings, improving product visibility and increasing conversion rates by 22% through better content and backend SEO.
- Managed daily operations of 50+ PPC campaigns, maintaining an average ACOS of 25% and improving ROAS to 3.8x.
- Implemented negative keyword strategies and optimized match types, reducing wasted ad spend by 15% in 6 months.
- Coordinated with design teams to refresh A+ content and product images, increasing click-through rates (CTR) by 30%.
- Created weekly ad performance reports and provided actionable insights, contributing to 10% MoM revenue growth from PPC.
- Created and implemented strategic marketing initiatives, driving brand awareness and increasing market share.
Education
Master of Science - International Marketing Management, 2024
Coventry University
Bachelor of Engineering - Telecommunications 2017
BMSIT
Skills
- Digital Marketing & SEO
- Brand Management
- Marketing Data Analytics
- Consumer Behavior Analysis
- Marketing Metrics & Budget Planning
- Strategic Marketing Planning
- Client & Stakeholder Management
- A/B Testing & Performance Optimization
- Amazon PPC Strategy & Execution
- ACOS / ROAS Optimization
- Campaign Structuring & Scaling
- Stakeholder Management & Client Communication
- Data Analysis & Performance Reporting
- Cross-functional Collaboration
- Keyword Research & Targeting
- Bulk Operations & Bid Automation
Internship SEO specialist, 12/2023 - 04/2024
Selkie - London, United Kingdom
- Developed and implemented SEO strategies aligned with business objectives, enhancing online visibility resulting in a 30% increase in organic traffic.
- Leveraged both paid and organic website data to optimize strategies, increasing Return on Investment (ROI).
- Conducted comprehensive keyword research and competitor analysis, identifying key opportunities for optimization and enhancing search rankings
- Built high-quality backlinks through strategic collaborations with influencers , expanding reach across social media and increasing brand awareness.
- Conducted thorough site audits to identify and resolve SEO issues, ensuring optimal website performance and improved user experience.
Tools
Tools:-
- Amazon Advertising Console
- Amazon Seller Central
- Helium 10
- Jungle Scout
- Ad Badger
- Looker Studio
- Canva
- Excel (Pivot Tables, VLOOKUP, Macros)
Certification
- Amazon Advertising Certification, 2024
- Google Ads Certification, 2024
- Google Analytics Certification, 2024
- Email Marketing, HubSpot Academy, 2024
- CMI Level 7 Certificate in Strategic Management and Leadership Practice, 2024
Projects 05/2023-04/2024
Marketing Strategy & Planning
- Designed and implemented a strategic marketing plan using real-world business scenarios and simulations.
- Developed a comprehensive brand manual for a client, critically examining marketing frameworks to enhance operational and strategic focus.
Digital Marketing & Consumer Insights
- Conducted an in-depth study of global consumer behaviour, analyzing cultural influences on purchasing decisions.
- Developed a data-driven digital marketing strategy incorporating SEO, PPC, and social media optimization.
Additional Information
- Student Representative, Coventry University (2023-2024)
- Student Ambassador, Coventry University (2023-2024)
Timeline
Amazon Advertising Manager
Tech Mahindra
01.2023 - 04.2023
Amazon PPC Specialist
Cognizant Technology Solutions
09.2022 - 01.2023
Amazon PPC Executive
Cognizant Technology Solutions
04.2019 - 08.2022
Bachelor of Engineering - Telecommunications 2017
BMSIT
Master of Science - International Marketing Management, 2024
Coventry University
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