Summary
Overview
Work History
Education
Skills
Tools
Certification
Additional Information
Internship
Languages
Timeline
Generic

AISHWARYA GANDHI

London

Summary

Results-driven advertising professional with over 4 years of experience in managing comprehensive ad strategies across digital and programmatic platforms. Skilled in leveraging data-driven insights to optimize Amazon Ads, PPC campaigns, and eCommerce strategies, delivering measurable outcomes for clients. Proven expertise in revenue generation, strategic account management, and cultivating long-term relationships with C-level executives and agency decision-makers. Demonstrated success in aligning innovative ad solutions with business objectives, driving 15-18% revenue growth and enhancing client ROI. Adept at managing cross-functional collaboration in fast-paced, dynamic environments with a relentless focus on customer satisfaction and business growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Amazon Advertising Manager- Team Lead

Tech Mahindra
01.2023 - 04.2023
  • Spearheaded objective-driven Amazon Ads campaigns across diverse eCommerce clients, achieving up to 10% revenue growth through strategic bid management, campaign restructuring, and search term refinement.
  • Established and maintained relationships with key client stakeholders, aligning advertising strategies with their business goals to maximize ROI.
  • Conducted market research to craft tailored advertising solutions, leveraging programmatic and video ad formats to enhance audience engagement.
  • Mentored a team of advertising specialists, improving operational efficiency and client satisfaction by 15%.
  • Implemented advanced data analytics to monitor performance KPIs, optimizing campaign outcomes and reporting results to decision-makers.

Senior Amazon Account Manager

Cognizant Technology Solutions
09.2022 - 01.2023
  • Consulted with C-level clients and agencies to deliver comprehensive advertising solutions across Amazon's digital ecosystem, contributing to client portfolio expansion.
  • Optimized different categories of Amazon Ads campaigns to meet advertisers' unique needs, enhancing visibility and engagement.
  • Leveraged Salesforce CRM tools to track sales pipelines, manage client relationships, and ensure revenue targets were met.
  • Delivered custom ad solutions through consultative selling, boosting client ROI by 20% while driving new revenue streams.
  • Led A/B testing initiatives to refine ad creative and targeting, increasing ad efficiency and engagement rates.

Amazon Account Manager

Cognizant Techology Solutions
04.2019 - 08.2022
  • Built and managed strategic client relationships, successfully aligning video, audio, and digital advertising strategies with business objectives.
  • Improved product visibility through competitor research, keyword analysis, and programmatic campaign optimizations.
  • Exceeded sales quotas by uncovering business opportunities, delivering value-aligned ad solutions, and securing repeat business.
  • Enhanced team capabilities by providing training and implementing streamlined operational workflows, boosting client retention by 12%.
  • Applied insights from market trends to develop data-driven advertising strategies that generated significant revenue growth.

Technical Assistant

Reliance Communication Infrastructure
10.2017 - 03.2018
  • Supported cross-functional technical teams in delivering high-quality solutions, ensuring adherence to client timelines and service standards.
  • Developed and presented technical materials to clients, enabling informed decision-making and building trust.

Education

Master of Science - International Marketing Management

Coventry University
2024

Bachelor of Engineering - Telecommunications

BMSIT
2017

Skills

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC) Advertising
  • Amazon Ads Strategy & Optimization
  • Email Marketing and Automation:
  • Marketplace Optimization
  • Web Analytics
  • CRM and Customer Engagement Tools
  • Conversion Rate Optimization (CRO)
  • E-Commerce Strategy Development
  • Inventory and Catalog Management
  • Working with cross-functional teams

Tools

Tools and Technologies:

  • SEMrush
  • Ahrefs
  • Google Analytics
  • Google Keyword Planner
  • Google Tag Manager
  • HubSpot
  • Mailchimp
  • Amazon Seller Central and Vendor Central
  • Instagram Ads

Certification

  • Amazon Advertising Certification, 2024
  • Google Ads Certification, 2024
  • Google Analytics Certification, 2024
  • Email Marketing, HubSpot Academy, 2024

Additional Information

  • Student Representative, Coventry University (2023-2024)
  • Student Ambassador, Coventry University (2023-2024)

Internship

SEO Specialist Intern

Selkie, London, United Kingdom | December  2023 – April 2024

  • Increased organic traffic by 15% through SEO strategies, including keyword optimization and technical adjustments.
  • Conducted data analysis to identify growth opportunities, implementing solutions that improved search engine rankings.

Languages

English
Advanced
C1

Timeline

Amazon Advertising Manager- Team Lead

Tech Mahindra
01.2023 - 04.2023

Senior Amazon Account Manager

Cognizant Technology Solutions
09.2022 - 01.2023

Amazon Account Manager

Cognizant Techology Solutions
04.2019 - 08.2022

Technical Assistant

Reliance Communication Infrastructure
10.2017 - 03.2018

Bachelor of Engineering - Telecommunications

BMSIT

Master of Science - International Marketing Management

Coventry University

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AISHWARYA GANDHI