Summary
Overview
Work History
Education
Skills
Certification
Internship
Additional Information
Timeline
Hi, I’m

AISHWARYA GANDHI

Coventry

Summary

Data-driven digital marketing strategist with 4+ years of experience in boosting online visibility and conversions through SEO, SEM, PPC, and social media. Expert in crafting innovative strategies by understanding consumer behavior, market trends, and client goals. Proven ability to deliver impactful campaigns across industries and channels, ensuring brands stand out in the ever-evolving online landscape.

Overview

6
years of professional experience
1
Certification

Work History

Tech Mahindra

Performance Marketing Lead
01.2023 - 04.2023

Job overview

  • Managed the optimization of advertising campaigns on the Amazon platform, increasing revenue targets by 10% with a team of 15 advertising specialists.
  • Developed and executed comprehensive advertising strategies, including keyword research, bid management, and campaign optimization.
  • Implemented data-driven strategies to boost team performance, elevating client satisfaction and increasing retention rates by 15%.
  • Collaborated with cross-functional stakeholders to achieve business objectives, enhancing leadership skills and improving team dynamics and client relationships.
  • Implemented innovative solutions to streamline processes, reducing operational inefficiencies by 15%.
  • Facilitated open dialogue with stakeholders, streamlining project management processes to ensure timely delivery of tasks.
  • Oversaw day-to-day operations, ensuring adherence to company standards, and led weekly meetings to provide clear direction on project objectives.

Cognizant Business Solution

Senior Amazon Ads Manager
09.2022 - 01.2023

Job overview

  • Managed and optimized complex advertising campaigns across various Amazon advertising platforms (Sponsored Products, Brands, and Display).
  • Developed and executed comprehensive advertising strategies to drive revenue growth across top brands by 15-18%, achieving client KPIs.
  • Built strong client relationships, delivering tailored advertising solutions, and led strategic initiatives to improve client satisfaction and retention.
  • Implemented data-driven strategies, resulting in a 15% increase in client ROI and solidifying long-term partnerships.
  • Analysed market trends to develop targeted ad strategies, ensuring precision in campaign execution, resulting in a 10% increase in client acquisition.
  • Mentored and motivated 5-8 account executives to achieve KPIs.

Cognizant Business Solution

Amazon Ads Manager
04.2019 - 07.2022

Job overview

  • Maintained detailed knowledge of industry trends, positioning products effectively in the market on the Amazon advertising platform.
  • Collaborated on marketing initiatives aimed at promoting brand awareness and formulated strategic plans to increase product visibility and market share.
  • Secured long-term customer loyalty through excellent service and understanding of client needs.
  • Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
  • Employed exceptional rapport-building skills to nurture key relationships.

Reliance Communication Infrastructure

Technical Assistant
09.2017 - 03.2018

Job overview

  • Grew customer base and assisted technically in resolving the issue in defined SLAs
  • Prepare technical presentation and other materials for advisory meetings
  • Maintained knowledge support base regarding equipment warranties and repair mode.

Education

Coventry University

MSc from International Marketing Management Jul 2024

BMSIT

Bachelor of Engineering from Telecommunication Jul 2017

Skills

  • Brand Identity Management
  • Brand Strategy Development
  • Social Media Optimization
  • Google Ads
  • Google Analytics
  • Amazon Search & Display Ads
  • Keyword Advertising
  • CRO Specialist
  • Campaign Management
  • PPC Execution
  • E-commerce Strategy
  • Email Marketing
  • Excellent Communication Skills
  • Proficiency in MS Office Suite

Certification

  • Google Ads Certification, 2024, 2025
  • Google Analytics Certification, 2024, 2025
  • Amazon Advertising certifications, 2024, 2025
  • Email Marketing Hubspot Academy, 2024, 2025

Internship

SEO Specialist

Selkie, London, United Kingdom

Dec 2023 - Apr 2024


  • Developed and executed SEO strategies, boosting organic traffic by 15% through on-page optimisation and keyword research, and increasing ROI through data analysis.
  • SEO performance metrics, delivering actionable insights and a 10% increase in website traffic through regular reports.
  • Conducted keyword research and competitor analysis, pinpointing 25% increase in optimisation opportunities for online marketing campaigns.
  • Implemented advanced technical SEO strategies, improving website structure and metadata for a 7% search engine performance boost, while optimising content processes to increase efficiency by 20%.
  • Conducted site audits to resolve SEO issues, resulting in a 15% increase in website performance and user engagement.
  • Increased brand visibility by 12% across social media through influencer marketing.

Additional Information

  • Student Representative, Coventry University (2023-2024)
  • Student Ambassador, Coventry University (2023-2024)
  • Passionate Freestyle Dancer
  • Energetic Traveler

Timeline

Performance Marketing Lead

Tech Mahindra
01.2023 - 04.2023

Senior Amazon Ads Manager

Cognizant Business Solution
09.2022 - 01.2023

Amazon Ads Manager

Cognizant Business Solution
04.2019 - 07.2022

Technical Assistant

Reliance Communication Infrastructure
09.2017 - 03.2018

Coventry University

MSc from International Marketing Management Jul 2024

BMSIT

Bachelor of Engineering from Telecommunication Jul 2017

Similar Profiles

CREATE PROFILE
AISHWARYA GANDHI