Aimee Walker
Manchester
Summary
Social-first Senior Content Editor specialising in culturally relevant storytelling, brand voice development, and audience growth. Proven track record of scaling editorial performance through trend-led content, audience-first strategies, and distinctive brand positioning. Experienced in leading teams, shaping editorial direction, and delivering high-performing content that drives engagement and brand affinity.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Senior Content Editor
KOMI Group
2021.07 - 2026.03
- Took editorial ownership of a women-focused page, increasing monthly page views by 118% (44k → 96k) through culturally relevant, trend-led storytelling
- Drove a 213% increase in page revenue by scaling traffic and engagement through trend-led, audience-first content
- More than doubled content interactions by refining brand voice and elevating content packaging for Gen Z and millennial audiences
- Defined editorial direction by identifying cultural trends and translating them into high-performing, audience-first content
- Shaped and maintained a distinctive, consistent brand voice aligned with Gen Z and millennial audiences
- Led and developed a team of editors, driving a high-performing, audience-first editorial output
- Directed content commissioning across the team, aligning output with editorial strategy, cultural trends, and audience demand
- Used performance insights (including Google Analytics and platform data) to continuously optimise content strategy and maximise engagement
- Applied SEO and platform-specific strategies to increase discoverability and extend content reach across Facebook, Instagram, and Threads
Retail Assistant
Primark
2015.06 - 2020.08
- Developed strong organisation, teamwork, and attention to detail in a fast-paced environment
Education
Media And Communication Studies
Birmingham City University
Birmingham, United KingdomSkills
4,5,4,4,4,5,5,4,5
Certification
- Digital Marketing, City & Guilds - June 2021
References
References available upon request.
Timeline
Senior Content Editor
KOMI Group
2021.07 - 2026.03
Retail Assistant
Primark
2015.06 - 2020.08
Media And Communication Studies
Birmingham City University