Aiden Hobbs
Eastleigh,Hampshire
Summary
Results-driven professional with expertise in keyword research & SEO, copywriting, and on-site search optimization. Demonstrated proficiency in data entry, collaboration, and data analytics. Adept at project management, trading & merchandising plans, product sales forecasting, and trend analysis & market research. Committed to leveraging skills to drive business growth and enhance market presence.
Eager to take on a challenging new role, harnessing interpersonal skills, collaboration, and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Online Merchandiser
B&Q
Eastleigh, Hampshire
11.2021 - Current
- Responsible for planning and execution of B&Q's Bathroom and subsequent Gardening online merchandising plan for UK and Ireland.
- Optimized on-site search functionality, by implementing relevant keyword strategies and enhancing product search results pages.
- Utilised digital insight tools to monitor category performance and identify opportunities to improve customer journeys.
- Helped streamline website navigation by analysing user behaviour and user engagement across UK and ROI.
- Analysed customers shopping behaviours, including how devices influence the customer and improving the online customer experience whilst driving conversion & customer satisfaction.
- Successfully supported the delivery of digital customer campaigns across DIY.com and ROI, ensuring seamless execution and enhanced customer engagement.
- Collaborated with an expansive team from various E-commerce departments, to deliver a new vertical journey for Bathrooms, meeting KPIs and ensuring the launch had visibility across multiple channels and devices.
Support Officer
Disaster Resilience Program, EPW
Brisbane, QLD
08.2023 - 08.2024
- Maintain a high level of product knowledge to effectively assist customers with accurate information and support.
- Completed data entry to record call notes, suggestions and questions.
- Demonstrated expert knowledge in company software to assist end-users effectively.
- Liaise with government departments and update them on fund policies and resilient strategies.
- Enhanced office efficiency by streamlining administrative procedures.
Digital Commercial Planner
B&Q
03.2021 - 11.2021
- Role supported trading managers and digital and marketing departments to ensure a smooth retail operation across both online and e-commerce departments.
- Create, maintain and update weekly trading reports and offer recommendations to improve category performance metrics, based on digital insights and analytics.
- Supporting commercial and digital trading managers with product launches, onsite optimisation and onsite search.
Administrative Support Officer
Education Services Australia
08.2019 - 08.2020
- Providing administrative assistance, including data input, data management and data tracking.
- Assisting the records manager in various degrees of data entry and analysis.
- This includes updating trackers and providing weekly updates on subscription data and trends.
Assistant merchandiser
B&Q
11.2015 - 11.2018
- The delivery and development of profitable sales across various sales channels.
- Identifying trading risks and opportunities and proposing ongoing sales actions.
- Building, maintaining and updating product sales forecasts and daily sales and margin reports, as well as composition of the trading plan.
- Supporting a £180 million bathroom category while managing over 10,000 products.
- Collaborated with various departments, including marketing, sales, and supply chain, to drive positive sales performance and achieve business KPI's.
Education
BA Hons in Business Management with Marketing -
University of Winchester
Winchester, Hampshire 09.2011 - 09.2013
BTEC national diploma in Business - Business Studies
North Devon College
Skills
- Keyword Research & SEO
- Copywriting
- On-site Search Optimization
- Data Entry
- Collaboration
- Data Analytics
- Project Management
- Trading & Merchandising Plans
- Product sales forecasting
- Trend Analysis & Market Research
Timeline
Support Officer
Disaster Resilience Program, EPW
08.2023 - 08.2024
Online Merchandiser
B&Q
11.2021 - Current
Digital Commercial Planner
B&Q
03.2021 - 11.2021
Administrative Support Officer
Education Services Australia
08.2019 - 08.2020
Assistant merchandiser
B&Q
11.2015 - 11.2018
BA Hons in Business Management with Marketing -
University of Winchester
09.2011 - 09.2013
BTEC national diploma in Business - Business Studies
North Devon College
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