Aidan Crewe
Balham,Lambeth
Summary
Talented advertising professional skilled in building campaign engagement. Demonstrates strengths in networking and relationship-building to grow productive partnerships. Collaborative team player committed to achieving business targets, with a strong attention to detail. Worked across all disciplines and a breadth of sectors with in-depth knowledge across these multiple areas.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work history
Account Manager
Hearst UK
London
03.2025 - Current
- Worked across the Agencies portfolio, from regional and independent to the Big 5.
- Created partnerships proposals to agencies and clients across all Hearst UK brands.
- Designed and delivered presentations to potential clients, helping to secure new partnerships.
- Managed the end to end process once a campaign booked, from client kick-off's through to the live stage and eventually the reporting and evaluation meetings.
- Used my Excel accumen to help develop a new template for planning proposals which is now widely used across the business.
- Helped to create the podcast proposition at Hearst UK, using data and previous knowledge to create the costing method and manage the incoming bookings for all podcasts.
Senior Account Manager
Digital Willow (Contract)
London
08.2024 - 11.2024
- Managed global client portfolios, fostering long-term relationships and client satisfaction.
- Negotiated contracts and closed deals to achieve favourable terms for corporate objectives.
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Grew my skills in digital execution on accounts when necessary, learning from the guidance of specialists.
- Developed marketing strategies and roadmaps to drive performance across sales and marketing departments.
- Managed budgets and invoicing for clients, reliably keeping track of costs and maintaining accuracy across multiple currencies.
Media Buyer
the7stars
London
09.2023 - 05.2024
- Specialising in media buying, including, but not limited to, Out of Home, Radio and Direct Digital, charged with negotiating campaigns with media suppliers to make the most of client budgets.
- Continued effective line-management with more senior executives in the team.
- Networked with media professionals to build relationships and help facilitate the best deals for maximising performance.
- Managed multi-channel advertising campaigns to support and meet and exceed both soft and hard objectives across many professional sectors including, but not limited to, FMCG, Automotive and Finance.
- Maximised media coverage through tactical planning and communications, utilising strong supplier relationships to maximise plans.
- Evaluated campaign performance to optimise return on investment, creating actionable insights to help improve future campaigns.
Media Planner
the7stars
London
08.2019 - 09.2023
- Progressed from an entry-level executive to manager, line-managing new, entry-level recruits.
- Identified target audiences and analysed characteristics, behaviours and media habits, using these insights to help inform strategic direction and channel choice.
- Using actionable insights and experience to develop comms strategies for client plans, helping inform the later media plan.
- Developed media plans across traditional and digital channels, making informed choices to suit the strategic direction.
- Negotiated costs across channels on behalf of clients, to add value and maximise output from client budgets.
- Monitored online media trends and competitor activity to remain ahead of developments and said competitors.
- Taking charge of finance process across plans I worked on, making sure financial bookings are accurate and timely.
Education
Foundation Certificate UK -
IPA
UKA-Levels - Physics, French, Geography
Tunbridge Wells Grammar School for Boys
Tunbridge Wells 09.2017 - 08.2019
Skills
- Analysis of complex data sets
- Market research
- Communication skills
- Client relationships
- Problem-solving
- Resourcefulness
- Financials
- Line Management
Affiliations
- Swimming
- Triathlon
- Reading
Accomplishments
- Nominated for an industry recognised Out of Home advertising award, playing a pivotal role in the planning and buying of said campaign
References
References available upon request.
Timeline
Account Manager
Hearst UK
03.2025 - Current
Senior Account Manager
Digital Willow (Contract)
08.2024 - 11.2024
Media Buyer
the7stars
09.2023 - 05.2024
Media Planner
the7stars
08.2019 - 09.2023
A-Levels - Physics, French, Geography
Tunbridge Wells Grammar School for Boys
09.2017 - 08.2019
Foundation Certificate UK -
IPA