SQL
Ahmed Onasanya
Business Analyst
Chatham
Summary
Business Analyst with experience in internal and customer focused projects and a huge sense of achievement and exposure in delivering change and service excellence in the highly regulated financial services industry. Product Management and Business process experience and an effective driver of development lifecycle from concept to delivery. Communicative and collaborative with proven history of improving business operations to support corporate growth and revenue.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Business Product Analyst
Guaranty Trust Bank
08.2020 - 04.2024
- Defined project objectives, scope, and stakeholders while conducting preliminary market research to identify opportunities and potential customer segments. Developed project charter outlining goals, deliverables, timelines, and resource requirements.
- Conducted in-depth market research to gather insights into customer needs, preferences, and behavior, alongside competitive analysis. Developed customer personas through interviews and surveys, analyzing distribution channels and logistics for supply chain optimization.
- Developed marketing strategies based on market research and customer analysis, creating detailed go-to-market plans. Implemented after-sales support strategies to ensure customer satisfaction and loyalty.
- Executed marketing strategies, implemented distribution plans, and set up after-sales support systems. Monitored implementation progress closely, making necessary adjustments for success.
- Gathered feedback from customers, analyzed post-launch data, and iterated on marketing strategies, distribution channels, and after-sales support processes.
Business Process Analyst
Guaranty Trust Bank
08.2016 - 08.2020
- Employed techniques such as stakeholder interviews and process analysis to comprehend business requirements thoroughly. Utilized requirement documentation and process flows to capture and clarify business needs effectively.
- Collaborated closely with stakeholders to collect detailed requirements using methods such as workshops and surveys. Elicited requirements were documented using user stories, use cases, and business rules were applied to ensure clarity and completeness.
- Conducted comprehensive analysis of gathered requirements to ensure coherence and feasibility and prioritization, producing requirement specifications to guide development team effectively.
- Acted as liaison between business stakeholders and technical teams, translating requirements into technical solutions, creating prototypes and system diagrams to facilitate communication and ensure alignment between business needs and technical implementations.
- Participated in testing activities to verify system met specified requirements by developed test cases, test plans and defect reports to identify and address issues, ensuring platform's functionality and quality.
Business Data Analyst
Guaranty Trust Bank
08.2013 - 07.2016
- Clarified overarching business objectives of the bank, employing techniques such as stakeholder interviews and document analysis
- Identified stakeholders within each department involved in data management and decision-making processes through thorough interviews, workshops, and analysis sessions.
- Gathered detailed requirements through interviews, workshops, and analysis sessions with stakeholders, ensuring omprehensive understanding of their current data needs, challenges, existing policies, and desired outcomes.
- Reviewed and analyzed bank's existing data governance policies, employing techniques such as policy analysis and documentation review to assess alignment with departmental data needs and compliance requirements.
- Performed gap analysis based on gathered requirements and policy analysis, identifying areas where existing policies and practices fell short in meeting data needs of departments or compliance requirements
- Developed recommendations for optimizing data assets and enhancing security protocols using findings from gap analysis, drawing on techniques such as best practice research and expert consultation
- Collaborated closely with stakeholders to validate recommendations and ensure their feasibility and alignment with departmental goals, facilitating discussions and addressing concerns through effective communication and negotiation.
Data Analyst
Guaranty Trust Bank
08.2010 - 07.2013
- Gathered and validated diverse data sets from multiple sources within banking environment, ensuring accuracy and completeness.
- Conducted thorough data cleaning and preprocessing procedures to handle missing values, outliers, and inconsistencies
- Utilized statistical techniques and data visualization tools to perform exploratory data analysis (EDA) and uncover meaningful insights and
- Identified key trends, patterns, and correlations within data to inform strategic decision-making.
- Prepared comprehensive reports, presentations, and dashboards to communicate findings and recommendations to stakeholders.
- Collaborated with cross-functional teams to translate technical insights into actionable business strategies.
- Personalized customer experiences based on data insights and segmentation analysis.
Customer Service Representative
Guaranty Trust Bank
02.2007 - 07.2010
- Engaged empathetically with clients to understand and address concerns, providing accurate assistance with internet banking profile setup, standing instructions, and direct debits.
- Managed multiple tasks concurrently, prioritizing effectively to ensure seamless handling of client queries with high level of responsiveness and professionalism.
- Collaborated closely with cross-functional teams and departments to facilitate efficient communication and resolution of customer issues, ensuring streamlined support experience.
- Cultivated cooperative and customer-centric work environment, emphasizing teamwork and delivery of exceptional service at every client interaction.
- Ensured comprehensive support throughout customer journey, from initial inquiry to resolution, to enhance overall satisfaction and loyalty.
- Identifying inefficiencies in existing processes and implementing improvements or automation solutions that enhanced customer support workflow and increased productivity.
Education
MSc. Business Analytics and Consultancy (Distinction) -
University of Hertfordshire
St Albans, HRT 09.2022 - 05.2023
BSc. Civil and Environmental Engineering (Second Class Upper) -
University of Lagos
Nigeria 12.1999 - 05.2005
Skills
Stakeholders Management
undefinedCertification
Business Analysis Certification (CBAP) Training
Accomplishments
- Collaborated with the product owner to lead the implementation of after-sales support systems within the SME Market Hub, resulting in improved customer satisfaction ratings and streamlined response times for customer inquiries, enhancing the bank's reputation among SME clients.
- Established and managed customer feedback mechanisms within the SME Market Hub, leveraging insights to iteratively refine marketing strategies and enhance product offerings, ultimately boosting customer engagement and retention.
- Proposed and implemented process improvements, resulting in a 25% reduction in onboarding time and a 30% decrease in error rates
- Achieved a 20% increase in data accuracy and a 30% reduction in processing errors through the implementation of enhanced data governance practices
- Conducted detailed analysis of existing processes and identified areas for improvement, resulting in a 20% reduction in account opening time.
- Achieved improved decision-making within a six-month period, resulting in measurable business impact
Software
R
Microsoft Office Suites
Jira
Power BI
Timeline
Business Analysis Certification (CBAP) Training
03-2024
MSc. Business Analytics and Consultancy (Distinction) -
University of Hertfordshire
09.2022 - 05.2023
Google Advanced Project Management Certification- Google Academy
04-2022
Business Product Analyst
Guaranty Trust Bank
08.2020 - 04.2024
Customer Journey and User Experience - University of Pennsylvania
11-2018
Professional Diploma in Digital Marketing - Digital Marketing Institute
12-2016
Business Process Analyst
Guaranty Trust Bank
08.2016 - 08.2020
Business Data Analyst
Guaranty Trust Bank
08.2013 - 07.2016
Data Analyst
Guaranty Trust Bank
08.2010 - 07.2013
Customer Service Representative
Guaranty Trust Bank
02.2007 - 07.2010
BSc. Civil and Environmental Engineering (Second Class Upper) -
University of Lagos
12.1999 - 05.2005
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