Ahmed Charkaoui
Leicester
Summary
Retail & e-commerce professional with 11 years’ combined in-store and online experience, including full profit-and-loss responsibility for a high-volume Amazon reseller since 2020. Grew AHMAIRA from launch to £2.5m GMV in 24 months across UK/US/DE/AU/CA through data-driven product sourcing, inventory optimisation and lean cross-border logistics. Founded a 27k-member seller community and mentored 1,000+ virtual assistants and hundreds of business owners with an SOP-first, hands-on coaching style, bilingual (English/Romanian) with experience coordinating suppliers and teams across Europe.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work history
E-commerce Business Coach & Community Leader
AHMAIRA LTD
LEICESTER
01.2022 - 08.2025
- Founded and lead a 27k-member e-commerce community across the UK/EU, mentoring sellers and VAs.
- Host weekly live Q&A sessions and workshops for a Skool community (~100 members).
- Certified 1,000+ Amazon virtual assistants (VAs) through structured, action-led training.
- Coached 300+ e-commerce owners on scaling operations, workflow optimisation and team structure.
- Streamlined client and VA onboarding by mapping SOPs and standardising tools and templates.
- Produced monthly market notes across UK/US/EU/AU/CA marketplaces.
- Partnered with e-commerce SaaS vendors to beta-test tools and provide product feedback.
General Manager
AHMAIRA LTD
LEICESTER
06.2020 - 08.2025
- Launched and ran a high-volume Amazon reseller, reached £2.5 m GMV within 24 months across UK/US/DE/AU/CA.
- Managed full profit-and-loss; planned buying, pricing checks and replenishment to maintain availability and margins.
- Built and led a 12-person remote team; established SOPs/KPIs for sourcing, listing checks and FBA prep.
- Set up EU/UK supply chain and 3PL partnerships; coordinated VAT/compliance and cross-border shipments.
- Used Keepa, Seller Amp, Tactical Arbitrage, Seller Toolkit/Seller Board to evaluate products and track performance.
- Worked with UK/EU distributors and wholesalers to secure consistent access to replenishable SKUs.
- Optimised inventory by monitoring sales velocity, seasonality and storage fees to reduce stockouts and overstock.
Amazon FC- Coach
ADECCO LTD
COALVILLE
06.2017 - 07.2019
- Delivered health & safety and operations training for FC associates in line with Amazon FC standards.
- Created onboarding aids—visual checklists and hands-on demos—for pick, pack, stow and receive stations to speed new-hire ramp and cut errors.
- Coached teams on SOPs, quality checks and rate expectations; reinforced best practice at the workstations.
- Supported an international workforce with clear, consistent English instructions and adherence to FC standards..
- Conducted floor walks, safety observations and incident reporting; maintained clean audit records.
- Coordinated with Area Managers and Process Assistants to align training with daily volume plans.
Assistant Manager
H&M
Leicester
11.2015 - 04.2017
- Ran daily store operations, including opening/closing, floor supervision, rota planning and till reconciliation.
- Optimised inventory and replenishment; maintained on-floor availability and an organised stockroom.
- Delivered visual-merchandising updates to H&M standards and seasonal campaigns, ensuring clear signage and layout.
- Enforced cash-handling procedures and loss-prevention protocols; supported audits and incident reporting.
- Coached and mentored sales associates through daily briefs and on-floor training to lift service quality.
- Resolved escalated customer issues and kept service flowing during peak trade and promotions.
Sales Assistant
H&M
BUCHAREST
11.2012 - 06.2013
- Delivered personalised customer assistance on product selection, sizing and styling.
- Maintained visual merchandising and seasonal displays to H&M standards.
- Replenished stock and kept the sales floor organised; supported weekly stockroom counts.
- Processed purchases, returns and exchanges accurately, followed cash-handling procedures.
- Worked with the team during peak trade and promotions to meet daily sales targets.
- Identified and reported damaged/defective items; supported the write-off process.
Education
Master of Business Management - Commerce and Tourism
Danubius University
Galati - Romania 09.2013 - 06.2015
Bachelor of the Economy of Commerce - Commerce and Tourism
Danubius University
Galati - Romania 09.2010 - 06.2013
Skills
Amazon Seller Central management — Expert
Marketplace expansion (5 markets) — Expert
VA training & onboarding (Amazon) — Expert
Virtual team leadership (EN/RO) — Expert
E-commerce inventory optimisation (FBA) — Expert
Wholesale & online arbitrage sourcing — Expert
Retail operations & visual merchandising — Experienced
Data-driven decisions & process improvement — Experienced
Community building & mentoring (27k) — Expert
AI prompt engineering & content — Experienced
Software stack
Repricers: Seller Snap Profit Protector Pro BQool EVA Guru
Analytics/Sourcing: Keepa Helium 10 Seller Amp Tactical Arbitrage ASIN Zen Jungle Scout
Inventory: Seller Toolkit Sellerboard EVA Guru
LANGUAGES
Romanian
Proficient (C2)
English
Advanced
Accomplishments
- Founded a 27k-member e-commerce community; mentor sellers and VAs
- AI image & video creation; generative prompt engineering
- Curate a weekly e-commerce & AI trends newsletter
- Strategic reading — consumer psychology, business strategy, personal development
- Cultural exploration — global histories & business practices
Timeline
E-commerce Business Coach & Community Leader
AHMAIRA LTD
01.2022 - 08.2025
General Manager
AHMAIRA LTD
06.2020 - 08.2025
Amazon FC- Coach
ADECCO LTD
06.2017 - 07.2019
Assistant Manager
H&M
11.2015 - 04.2017
Master of Business Management - Commerce and Tourism
Danubius University
09.2013 - 06.2015
Sales Assistant
H&M
11.2012 - 06.2013
Bachelor of the Economy of Commerce - Commerce and Tourism
Danubius University
09.2010 - 06.2013
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