AHMAD ABU SALEEM
Milton Keynes,UK
Summary
Accomplished professional with expertise in export sales and distributor management across EMEA, LATAM & US regions. Demonstrates proficiency in market entry strategy, global expansion, and international B2B contract negotiation. Skilled in technical sales support, product training, and adept at using SAP and Oracle ERP systems. Experienced in incoterms 2020, export documentation compliance, and freight logistics negotiation. Proven ability to manage forecasting, demand planning, and P&L management effectively.
Seasoned Sales Director bringing 16 years' executive-level experience in Export sales solutions. Talented leader with proven strengths in change management, high-performing team leadership and key business development. Demonstrated proficiency with market trend analysis, sales forecasting and profit-generating strategies.
Overview
21
21
years of professional experience
1
1
Certification
Work history
Export Sales Director
Mediterranean Float Glass (Cevital Group)
Algeria, Algeria
01.2024 - 11.2025
- Leading restructuring of global export operations.
- Managing distributor relationships across EMEA & LATAM.
- Identifying and developing new export markets.
- Negotiating global contracts and overseeing logistics.
- Improved packaging standards, achieving 0 complaints.
- Developed and implemented export strategies to penetrate new international markets.
- Led cross-functional teams to streamline logistics and improve supply chain efficiency.
- Cultivated relationships with key distributors and clients to enhance market presence.
- Negotiated contracts and pricing agreements with international partners to maximise profitability.
- Conducted market research to identify trends and opportunities in glass export sector.
- Oversaw compliance with international trade regulations and documentation requirements.
- Elevated customer satisfaction levels with proactive client management.
- Developed strategic sales plans to enhance market presence.
Director of Sales & Marketing
Emirates Float Glass (Dubai Investments PJSC)
Dubai, UAE
01.2009 - 01.2023
- Managed export operations shipping 50–60% of plant capacity.
- Opened 20+ new global markets including Brazil & USA.
- Negotiated international freight with major carriers.
- Represented brand at global trade shows.
- Led SAP & Oracle-based forecasting and reporting.
- Managed budgeting and forecasting processes to ensure alignment with organisational goals and objectives.
- Spearheaded digital marketing initiatives to increase online presence and customer acquisition efforts.
- Enabled expansion into new markets by devising successful sales strategies.
- Orchestrated successful trade shows, promoting company offerings.
- Oversaw daily operations of sales department, promoting efficiency.
- Developed comprehensive marketing plans, enhancing brand visibility.
- Negotiated high-value contracts to secure profitable deals.
- Enhanced online presence, rebranding company website and social media to capture more leads.
- Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
- Worked with cross functional team to develop and implement targeted sales strategies.
Sales & Marketing Manager
Bin Majid Group
Dubai
02.2005 - 09.2009
- Developed comprehensive marketing strategies that enhanced brand visibility and engagement.
- Managed cross-functional teams to execute promotional campaigns and product launches.
- Coordinated market research studies, resulting in better understanding of target audience.
- Negotiated contracts with suppliers and vendors, securing beneficial terms for company.
- Attended international trade shows, broadening network and industry knowledge.
- Managed and motivated sales team for enhanced performance.
- Provided management and leadership expertise to coordinate sales efforts, leading successful, engaged and motivated team to exceed departmental goals by 60%.
- Grew annual revenue by 120% with targeted sales and marketing strategy.
Education
Bachelor of Science - Industrial Engineering
University of Jordan
Amman08.2004
Skills
- Export Sales & Distributor Management (EMEA, LATAM &US)
- Market Entry Strategy & Global Expansion
- Technical Sales Support & Product Training
- Incoterms 2020, Export Documentation & Compliance
- SAP & Oracle ERP Systems
- Freight & Logistics Negotiation
- Forecasting, Demand Planning & P&L Management
- International B2B Contract Negotiation
Certification
Certified Professional Trainer (CPT) – IAPPD
LANGUAGES
English (Fluent)
Arabic (Native)
Accomplishments
- Managed 36,000 tons/year of exports across 30+ global markets.
- Opened 15+ new international markets including Brazil, Colombia, USA, Egypt & Saudi Arabia.
- Delivered packaging redesign resulting in 0 customer complaints globally.
- Negotiated freight contracts achieving significant cost efficiencies.
- Built & managed distributor networks across EMEA, LATAM & Africa.
Timeline
Export Sales Director
Mediterranean Float Glass (Cevital Group)
01.2024 - 11.2025
Director of Sales & Marketing
Emirates Float Glass (Dubai Investments PJSC)
01.2009 - 01.2023
Sales & Marketing Manager
Bin Majid Group
02.2005 - 09.2009
Bachelor of Science - Industrial Engineering
University of Jordan