Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

Agnese Caleffi

London

Summary

Strategic Brand Leader with extensive experience driving brand growth and storytelling across fashion, design, and hospitality. Proven ability to define compelling brand identities and deliver high-impact collaborations and product launches.

Overview

8
8
years of professional experience

Work history

Marketing Manager

The Collective 11
London
03.2025 - Current
  • Lead the brand strategy and creative direction for Italy-based fashion brand Wild Donkey.
  • Oversee annual marketing strategy and budget planning, reporting to the holding group based in Hong Kong.
  • Define storytelling, art direction, and collection positioning to build a distinct brand narrative and elevate market presence.
  • Coordinate production of key campaign assets and develop toolkits for sales and retail partners.

Brand & Communications Consultant

Capuccina Agriturismo
Cureggio
11.2024 - Current
  • Created a new brand identity including logo, visual language, and website design for the restaurant and agriturismo.
  • Led rebranding across all touchpoints, from menu and tone of voice to spatial styling and brand concept.
  • Oversaw communications strategy, creative direction, and content production to build a cohesive brand narrative.

Brand consultant

Cristina Rubinetterie
Gozzano
01.2024 - Current
  • Led comprehensive rebranding in collaboration with WAF GmbH, including market research, competitor analysis, and defining the brand’s unique value proposition and storytelling framework.
  • Developed brand guidelines, tone of voice, and visual identity elements to align with the company’s heritage and vision.
  • Facilitated stakeholder workshops to secure alignment on the new brand direction.
  • Developed and executed concepts for Fuorisalone events: 2024 with set designer Omer Gilony, and 2025 with Studio Ossino, elevating the brand’s experiential presence.

Special projects manager (FTC)

Mira Mikati
London
02.2024 - 01.2025
  • Led brand strategy and partnership development across diverse sectors including art, homeware, and food, enhancing brand identity and market presence.
  • Managed full project lifecycle from stakeholder engagement to product launches, ensuring cohesive brand storytelling and consistent visual identity.
  • Introduced project management tools and segmented marketing calendars, boosting cross-functional collaboration and campaign efficiency.
  • Developed communication strategies aligning marketing, creative, and operations teams to optimize brand growth.

E-commerce Project Manager

Martine Rose and A-Cold-Wall
London
11.2019 - 02.2024
  • Partnered closely with highly creative, detail-focused brands to align ecommerce and marketing with their artistic vision.
  • Led go-to-market strategies for collections and collaborations with Nike, Converse, Supreme, and more, ensuring seamless execution across channels.
  • Curated all ecommerce merchandising and buying, balancing brand integrity with commercial goals.
  • Managed the A-Cold-Wall website redesign to enhance brand storytelling and user experience.
  • Coordinated trade calendars and cross-team collaboration to optimize campaign delivery and performance.

Business development assistant

Le Guide Noir
Madrid
10.2017 - 05.2018
  • Worked in a dynamic startup environment supporting fashion market expansion in Italy, delivering strategic presentations to luxury brands; worked primarily in Spanish.

Education

Bsc - Management and Spanish

University College London
07.2019

International Baccalaureate Diploma -

International School of Milan
06.2014

Skills

  • Brand Strategy & Positioning
  • Marketing Campaign Planning
  • Cross-Functional Project Management
  • Go-to-Market Strategy
  • Partnership & Collaboration Management
  • Content & Communications Strategy
  • Budget Management & Forecasting
  • Visual Identity & Rebranding

Languages

English
Fluent
Italian
Native
Spanish
Advanced
French
Intermediate

Timeline

Marketing Manager

The Collective 11
03.2025 - Current

Brand & Communications Consultant

Capuccina Agriturismo
11.2024 - Current

Special projects manager (FTC)

Mira Mikati
02.2024 - 01.2025

Brand consultant

Cristina Rubinetterie
01.2024 - Current

E-commerce Project Manager

Martine Rose and A-Cold-Wall
11.2019 - 02.2024

Business development assistant

Le Guide Noir
10.2017 - 05.2018

Bsc - Management and Spanish

University College London

International Baccalaureate Diploma -

International School of Milan

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Agnese Caleffi