Summary
Overview
Work history
Education
Skills
Timeline
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MELANIE LAMY

Plymouth,UK

Summary

I am deeply passionate about the intersection of creativity and strategy in marketing. With a strong foundation in psychology and a proven ability to connect with diverse audiences, I thrive on developing impactful campaigns that resonate with customers and drive results. My experience across education, marketing, and customer engagement has allowed me to cultivate a unique perspective on understanding consumer behaviour and delivering tailored content that inspires action. Eager to embrace innovative challenges, I am committed to contributing to the success of dynamic, forward-thinking organisations.

Overview

6
6
years of professional experience

Work history

Supply Teaching Assistant (SEN)

GSL Education, Plymouth, UK
11.2024 - Current
  • Provide educational, emotional, and behavioral support to students with learning difficulties or special needs.
  • Develop and adapt learning materials tailored to individual student needs, including worksheets and visual prompts.
  • Assist students in understanding instructions, maintaining focus, and staying on task through reassurance and encouragement.
  • Monitor and assess student responses to learning activities, modifying strategies as needed in collaboration with teachers.

Part-time Tutor

Freelance
02.2024 - Current
  • Deliver tailored lessons in French and other subjects, fostering a supportive and engaging learning environment.
  • Adapt teaching methods to individual learning styles, enhancing student comprehension and academic performance.

Bartender (Weekend only)

Annabel's Cabaret and Discotheque
Plymouth, UK
02.2024 - Current
  • Prepare and serve beverages, maintain stock, and ensure excellent customer service in a fast-paced environment.
  • Create a welcoming atmosphere for patrons while managing bar inventory efficiently.

Team Leader

Red Bull
Port Louis, Mauritius
01.2022 - 12.2022
  • Coordinated a team of student marketeers to implement innovative, results-driven marketing campaigns, achieving a 25% increase in regional brand visibility.
  • Oversaw the creation and execution of digital and on-the-ground promotional strategies, including event activations and social media initiatives.
  • Mentored and trained team members, ensuring consistent delivery of high-quality brand experiences and adherence to company standards.
  • Conducted market research and analysed performance metrics, using data insights to refine strategies and optimise campaign outcomes.
  • Established and strengthened partnerships with local organisations and influencers to amplify brand presence and build community trust.

Student Marketer

Red Bull
Port Louis, Mauritius
06.2021 - 01.2022
  • Engaged directly with target audiences to promote product trials and foster brand loyalty, contributing to a measurable increase in consumer engagement.
  • Collaborated with the marketing team to design and execute creative campaigns tailored to the local market.
  • Supported sales teams during high-profile events, ensuring seamless execution and memorable brand experiences.
  • Partnered with professional athletes and influencers to deliver compelling content and strengthen Red Bull’s positioning as a premium brand.
  • Conducted post-campaign evaluations to measure success and provide actionable feedback for future initiatives.

Sales Administrative Assistant

Rajoo Motors
Quartier Militaire, Mauritius
12.2018 - 08.2019
  • Achieved sales targets through proactive face-to-face and social media marketing strategies.
  • Delivered exceptional customer service and performed administrative tasks to support business operations.

Education

Master's Degree - Psychology

University of Plymouth

Bachelor's Degree - Psychology

University of Mauritius

Skills

  • Email & Social Media Marketing: Proficient in crafting compelling email campaigns and engaging social media content that drives brand awareness and customer loyalty
  • Content Strategy & Development: Skilled in planning, creating, and executing impactful content strategies tailored to target audiences across multiple channels
  • Behavioural Insights: Strong understanding of consumer behaviour, leveraging psychological principles to enhance campaign effectiveness
  • Data Analysis: Skilled in utilising tools such as R, SPSS, and Excel for data-driven decision-making and performance tracking
  • Leadership & Team Management: Proven ability to lead, train, and motivate teams to achieve strategic goals and maintain brand consistency
  • Multilingual Communication: Fluent in French, English, and Creole, enabling effective interaction with diverse audiences
  • Customer Engagement: Extensive experience in fostering brand loyalty through exceptional customer experiences and relationship-building
  • Adaptability: Adept at working in fast-paced environments, meeting deadlines, and managing multiple projects simultaneously
  • DBS Checked: Verified for working with children and vulnerable groups

Timeline

Supply Teaching Assistant (SEN)

GSL Education, Plymouth, UK
11.2024 - Current

Part-time Tutor

Freelance
02.2024 - Current

Bartender (Weekend only)

Annabel's Cabaret and Discotheque
02.2024 - Current

Team Leader

Red Bull
01.2022 - 12.2022

Student Marketer

Red Bull
06.2021 - 01.2022

Sales Administrative Assistant

Rajoo Motors
12.2018 - 08.2019

Master's Degree - Psychology

University of Plymouth

Bachelor's Degree - Psychology

University of Mauritius

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MELANIE LAMY