Adunni Adeleke

Responsibilities

• My role involves managing all aspects of development and implementation for our wide-ranging series of mortgage sector events including roadshows, conference, webinars, and masterclasses
• Conducting in-depth market research by telephone, face-to-face meetings as well as desk research
• Arranging and running ‘focus groups' of delegates to identify the most relevant content for each event
• Identifying themes for events based on market knowledge and focus group outputs
• Developing strong project teamwork with editorial, marketing, and commercial teams to ensure the successful delivery of our portfolio of events
• Recruiting the best and most appropriate speakers to deliver content for our events
• Liaising with speakers from initial point of contact to their appearance on stage (or online)
• Ensuring speaker content is consistent with CII CPD requirements where appropriate
• Working with colleagues to manage speaker event costs carefully and exploring any opportunities for cost savings
• Upward managing senior members of staff as well as junior members of the team

Achievements

• All speakers recruited have received scores of above 4 (with 5 being excellent) using the Alchemer (formerly SurveyGizmo) NPS survey solution and outscoring the speaker gradings of my predecessors
• Developed a diverse range of speakers for all conferences and events - aiming for 50/50 gender/minority split on all programmes produced in keeping with company ethos
• Managing and delivering over 50 successful events since my appointment (October 2021)
• Developing and implementing new and creative strategies to increase delegate retention and attracting additional delegates as well as sponsorship leads

• Designing virtual event programmes for conferences, forums, briefings, and workshops on public policy topics for live broadcasting by a professional TV production team at a central London studio
• Themes covered ranged from Mental Health, Nutrition in Schools, Employability etc
• Investor relations and program manager at the New York based conference organiser in the financial services sector operating in North America, South America, Europe, the Middle East, and Asia)

Responsibilities

• Researching, developing and managing event programmes
• Recruiting speakers and sponsors as well as managing key internal and external stakeholders across events in my portfolio
• Analysing critical post-event reviews to begin the process of planning and researching for the next event
• Managing event web pages, ensuring content is up to date and looks professional, particularly leading up to and during events and troubleshooting
• Working closely with sales to manage clients and maximise event sponsorship deals
• Collaborating with marketing teams to write interesting and relevant news pieces, blog posts and reports for the event web pages and newsletters
• Creating weekly round ups of the most exciting and innovative news stories from the African Mining and Oil & Gas sectors highlighting their importance from a commercial & content perspective for the benefit of sales and the wider team

Achievements

• Lead in the onsite execution phase of vital content streams notably the Finance, Prospect and Student forums) at Africa Oil Week (AOW) 2019
• AOW is regarded as Africa's leading oil and gas event
• In 2019 the weeklong event attracted 1500 attendees including 250 speakers - grossing £5.258M and constituting 22% YoY revenue growth
• Planned, managed and executed the Young Leaders Programme at the Mining Indaba 2020 conference (MI)
• MI is the largest mining and investment forum on the African continent
• In 2020 the weeklong conference attracted 6500 attendees including 444 speakers
• The event grossed £8.7M - constituting 12% YoY revenue growth
• The Young Leaders programme (YLP) was created as a forum for the next generation of miners - aimed particularly at university students and young professionals already working in the industry - to meet and engage with senior leaders and decision-makers in mining, government and civil society
• The forum gives them the opportunity to participate in the big debates about the future of mining; it's objective being to encourage future generations to consider a career in the sector and giving established leaders the opportunity to engage with Africa's emerging educated talent in the sector
• The programme that I created, featured debates/ presentations and panel discussions around digitized mining and the future of work, diversity, gender dynamics and mining, sustainability, ESG and the green revolution

Responsibilities

• Extensive research through 1-1 meetings in country as well as telephone and desk research
• Planning and executing debt capital market events across Emerging Markets
• Recruiting speakers and senior level attendees including members of governments and C-suite executives from the largest corporates, SOEs and investment companies
• Establishing and managing strategic partnerships with corporates, associations and governments to develop and enhance programmes
• Generating content for online publication to serve as promotional marketing tool for events
• Identifying potential sponsorship opportunities alongside sales teams
• Packaging commercially viable agendas with an eye to balancing profitably with content quality
• Working with marketing teams to create content led marketing campaigns to promote delegate sales
• Managing content budget for the events in my portfolio
• Regular event performance reporting to internal stakeholders
• Developing post event reports, identifying areas requiring improvements, thinking of creative solutions and weaving these into the event strategy in collaboration with the leadership team

Achievements

• On average the events within my portfolio experienced 27% revenue growth year on year
• I grew the Nigerian and East African events from half day briefing events to full day conferences
• Each of my events attracted greater numbers of key stakeholders - issuers/corporates, investors and governments
• This was in part due to investor strategy that I developed, more effective marketing campaigns and greater emphasis on partnerships

Responsibilities

• Three-month paid executive, at the CWC Group (a global events company specializing in Oil and Gas conferencing and training
• Interacting with clients via email, telephone, and in-person
• Responsible for delegate invoice generation
• Liaising between customers and internal departments
• Handling all delegate queries and resolving concerns
• Re-created delegate communications correspondences, simplifying joining instructions for delegates

Achievements

• Managing onsite registration process at the 7th Practical Nigerian Content Forum Conference (Akwa Ibom, Nigeria)
• Responsible for the execution of the Negotiating Oil and Gas Contracts Training Workshop (London, UK)
• Contributed towards driving the company culture from the bottom-up through the planning of team social activities

Pace Organisation, London UK | Brand Ambassador | Aug 2016 – Sept 2016

Compass of the World S.L, Barcelona Spain | Intern | Oct 2015 – June 2016

Afrocet Montgomery, London UK | Intern | Aug 2015 – Sept 2015

Fresh Montgomery, London UK | Intern | Jul 2014 – Sept 2014

Montgomery, London UK | Intern | Jul 2013 – Aug 2013

Spanish Embassy, Lagos, Nigeria | Intern | Jul 2012 – Aug 2012