ADRIANO GAUDIO
Datchet,United Kingdom
Summary
With over 10 years of experience across the Retail Sector, I am a high performing, dynamic and commercially driven Merchandise Manager who is passionate about delivering beautiful product combined with business success. With a broad and deep-rooted knowledge across the industry, including Luxury, Premium, Fast Fashion, Product Planning, Supply Chain, Ecommerce, Wholesale, Outlets and Global Retail, I am looking for the next opportunity where my vision and strengths as a leader, manager and communicator will allow me to empower, develop and drive the people and business around me.
Overview
18
18
years of professional experience
Work History
Merchandising Manager
Alexander McQueen
London
11.2020 - Current
- Appointed to establish and lead the Global Outlet Merchandising team, defining strategy, product planning structure, and operating model across all markets.
- Developed outlets as a key, profitable destocking channel, driving revenue and margin optimisation, and implementing a luxury strategy for end-of-life inventory positioning.
- Built and embedded end-to-end merchandising frameworks, including assortment planning, allocation, store capacity, pricing, forecasting, reporting, and trading calendars, to enable scalable global operations.
- Merchandise lead for the EMEA region, optimising distribution practices, department product mix, seasonal newness versus carryover availability, VM, pricing, CRM, and events strategy to maximise sell-through, client engagement and commercial performance.
- Drove innovation across retail channels, enhancing client experience and unlocking additional revenue streams through Made-for-Outlet, third-party partnerships, and alternative distribution strategies.
- Partnered with global and regional leadership teams, landlords, and wholesale partners to deliver commercial targets, KPIs, and action plans, providing regular performance insights to executive stakeholders.
- Led and managed teams of merchandisers, upskilling and training on core B&M practices, supply chain standards and effective distribution principles
Retail Planning Manager / Channel Merchandiser
Thomas Pink
London
04.2016 - 07.2020
- Played a pivotal role in establishing and scaling the global Supply Chain and Merchandising function, delivering a new operating vision and end-to-end stock strategy from full price through to end of life.
- Defined and executed global distribution and allocation strategies, ensuring ‘right stock, right place, right time, and right cost’ across the business to maximise availability and efficiency.
- Built and implemented advanced life-cycle planning & analysis, forecasting, and reporting tools to drive data-led decision-making across buying, allocation, and replenishment functions.
- Led merchandising and buying strategy at store and cluster level, optimising assortment, grading, and stock holding to enhance in-store productivity and commercial performance.
- Partnered with product merchandising on buying strategy, markdown optimisation, outlets, wholesale, and alternative sales channels (e.g. third parties, private sales, and events), to maximise sell-through and margin.
- Managed and developed cross-functional teams and stakeholders, delivering training programmes and operational excellence initiatives to improve stock flow, replenishment, and in-store execution.
Senior Digital Assistant Merchandiser
Burton Menswear
London
03.2015 - 04.2016
- Established and led the Digital Planning function, defining infrastructure and delivering a 3-year Digital Merchandising strategy aligned with Board-level objectives.
- Directed end-to-end digital merchandising planning across owned and third-party ecommerce platforms, leading OTB management, WSSI reforecasting, and stock strategy to optimise availability and trading performance.
- Drove cross-functional alignment through leadership of digital trade forums, leveraging market insights, competitor analysis, and performance data to inform strategy, trading decisions, and continuous optimisation.
International Assistant Merchandiser
Burton Menswear
London
01.2013 - 03.2015
- Played a key role in international expansion, supporting the transition from a UK-focused to a multi-market business, scaling franchise operations across EMEA, and Asia.
- Led merchandising planning and trading for franchise markets, managing WSSI, OTB, and in-season performance to maximise sales while building and maintaining strong strategic partner relationships.
- Delivered market-specific range strategies through in-depth analysis, trend insights, and international travel, identifying growth opportunities and driving localisation, exclusives, and long-term commercial plans.
Assistant Branch Merchandiser - Distribution
Burton Menswear
London
09.2010 - 12.2012
- Managed stock performance across the Top 30 flagship and key market stores, leveraging data analysis and commercial insight to resolve stock issues and optimise store-specific assortments.
- Partnered with distribution leadership to deliver training and capability development across merchandising teams, embedding best practices in allocation, tiering, store profiling, and stock optimisation.
Merchandising Supervisor - Flagship Store
Jack Wills
London
12.2007 - 12.2008
- As part of the store management team, I delivered sales and stock analysis, executive-level ‘money mapping’ reporting, and developed a standardised store sales analysis process subsequently adopted across all London stores.
Education
BA (Hons) - Ancient History
King’s College London
London, ENG01-2009
Skills
- Global merchandising
- Channel strategy
- Assortment planning
- Distribution & supply chain
- Data analysis
- Performance reporting
- Inventory optimisation
- Team leadership
- Strategic partnerships
- Pricing strategy
- Trend analysis
- Product knowledge
- Outlets
- E-commerce
- Franchise
- Wholesale
Languages
English
Proficient
C2
Italian
Advanced
C1
French
Elementary
A2
https://www.linkedin.com/in/adriano-gaudio-15041a76/
Hobbies and interests
- Films
- Sport
- Football
- Cycling
- Travel
- Animals
- Italy
- Food
- Reading
Timeline
Merchandising Manager
Alexander McQueen
11.2020 - Current
Retail Planning Manager / Channel Merchandiser
Thomas Pink
04.2016 - 07.2020
Senior Digital Assistant Merchandiser
Burton Menswear
03.2015 - 04.2016
International Assistant Merchandiser
Burton Menswear
01.2013 - 03.2015
Assistant Branch Merchandiser - Distribution
Burton Menswear
09.2010 - 12.2012
Merchandising Supervisor - Flagship Store
Jack Wills
12.2007 - 12.2008
BA (Hons) - Ancient History
King’s College London