Adrian Ward

I negotiate customer contracts to secure timely, mutually beneficial agreements and deliver high‑quality client service that strengthens retention, referrals, and long‑term account value. I maintain a deep understanding of product specifications and industry requirements, enabling me to communicate technical benefits clearly and tailor solutions to each client’s operational needs. Working closely with engineering teams, I translate complex product details into practical, commercially relevant insights that support confident decision‑making. I drive new business through proactive prospecting, targeted outreach, cold‑calling, networking, and relationship building, consistently expanding the pipeline with qualified opportunities. I represent the company at trade shows and customer events, delivering product demonstrations that increase brand visibility and generate leads. Through regular client meetings, structured follow‑ups, and ongoing engagement, I ensure customers remain informed about new products and services. Across all responsibilities, I consistently achieve or exceed my KPIs and performance targets, contributing directly to revenue growth and market presence.

• The role at B4B involved identifying and engaging potential new clients to grow the business, recognizing key decision-makers within client organizations, and addressing client objections to reach positive outcomes. It required utilizing various negotiation and persuasion techniques, researching and developing relationships with new clients, and achieving gross profit targets on a monthly and annual basis. The role also included identifying opportunities for campaigns, services, and distribution channels to boost sales, and making introductory calls to prospective clients as needed. The role involves selling products, services and SAAS across telecoms, connectivity, mobile and IT.
• Drove revenue growth with innovative sales strategies.

• My role at Nimbus involved working as part of a team of where you are exposed to every aspect of account management and often worked collaboratively with clients and internal stakeholders to design bespoke solutions to meet and exceed client’s needs. I built relationships with existing clients while acting as their primary point of contact, to further develop their accounts and generate profitable business. I was required to work with internal teams and clients. I prepared proposals, quotes and help in the design of exciting IT solutions, cloud, and cyber security solutions and present customer proposals and presentations at all levels. I maintained a sales forecast detailing current and future business opportunities and reviewed and managed my sales performance in line with company objectives.

• As a National Account Manager, I played a pivotal role in nurturing and expanding client relationships. I was responsible for managing key 120 accounts, understanding their unique needs, and collaborating with internal teams to deliver tailored telecommunications and ICT solutions. The role involved developing and maintaining strong relationships with key clients by understanding their requirements and strategically positioning products and services to meet their needs. The role required collaboration with cross-functional teams to ensure seamless delivery of solutions and services. I was also targeted to proactively identify opportunities for account growth and revenue generation and cross sell opportunities, I had to ensure I provided excellent customer service and I was the main point of contact for clients for all queries ensuring a quick resolution.

• Self-generating new sales opportunities as well as responding to sales leads created by our office-based teams. Selling the entire product portfolio across my territory while achieving set monthly and quarterly sales targets. Develop strategic understanding of our existing and prospective new customers including size, turnover, key stakeholders and business strategy. Work closely with product specialists and implementation team on all new customers to ensure their journey from prospect to customer is seamless and professional. I used my strong commercial acumen to create competitive, compelling proposals for our customers to grow the business.

• Responsible for developing and delivering the company’s Sales and Marketing strategy across NI & ROI. In charge of ensuring that existing and new and competitive customer relationships are strengthened to continue to grow, & that revenue and profit targets are achieved. Key accountabilities include, undertaking a consultancy approach with customers to build relations and promote the product range.
• Identify & secure business to business sales opportunities using a structured business development and territory management approach
• Maximizing sales performance through delivering an exceptional customer experience and account management
• Identifying and developing sustainable relationships with key accounts at both strategic and tactical level.
• Driving and managing the entire sales process – targeting top prospects, identifying client solutions, negotiating, and closing, liaising with engineers to ensure successful installation and implementation of solutions to ensure customer satisfaction is achieved and added value realized.

• Drive revenue, by increasing product penetration, (both hardware and software) and service opportunities to maximize growth in a highly competitive and customer focused environment. To build customer relationships to establish continuous business partnerships facilitating account development, both in existing and competitive accounts.
• Devised effective strategies in line with individual account goals.
• Generating new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns.
• Promote and champion sales activity of the company’s entire product range and added value services.
• Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close.
• Identifying and developing sustainable relationships with key accounts at both strategic and tactical level both in the Public &Private Sectors.
• Promote the sale of equipment through the company’s leasing products to maximise company profitability
• Achievement of Monthly New Business & Competitive quote.

• Generating new business by a combination of cold calling, telephone canvassing and response to company generated leads
• Maximising sales performance through delivering an exceptional customer experience, people management and cost control.
• Developing and maintaining efficient & effective reporting systems for tracking prospects from enquiry through to close.
• Identifying and developing sustainable relationships with new & competitive accounts

• Trained in all departments of J Sainsbury over a 12-month period in England, this culminated with the passing of a management technical test and the achievement of a variety of management competencies required to be a successful and effective manager. Once qualified I returned to Northern Ireland to help coordinate store openings in Coleraine, Ballymena & Newry.