Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Adrian Klingenberg

Southwater

Summary

Partner Manager/Leader with extensive experience at AWS, successfully driving strategic partnerships, and achieving revenue growth of 50%. Proficient in GenAI GSI/SI GTM strategies, recognized for innovative business development initiatives. Demonstrated leadership and emotional intelligence, created collaborative ecosystems, leading to substantial growth across EMEA.

Overview

19
19
years of professional experience

Work History

Nvidia & Anthropic Partner Manager

AWS
04.2021 - Current
  • Lead strategic partnerships with Nvidia and Anthropic across EMEA, focusing on revenue goals, and ecosystem development.
  • Built and executed the Power of 3 GTM program with leading GSI/SI partners (including Accenture, Deloitte, and TCS) for VMware globally, Nvidia, and Anthropic. This framework is now adopted as the standard Power of 3 framework for GenAI partners across EMEA.
  • Built AWS co-sell and AWS Marketplace motions for VMware and NVIDIA. Grew the AWS/VMware GSI business to over $50 million in ARR in 2023.
  • Designed and implemented continuous enablement programs; the specific Nvidia Champions program has resulted in more than 100 AWS Solution Architects receiving L300 training from Nvidia SMEs.
  • Exceeded revenue goals by 50% year on year during my four years at AWS.

Partner Business Manager

VMware
10.2019 - 04.2021
  • Team lead for UK Partner team owned relationships with global System Integrators including Accenture, Atos, Cap Gemini in the UK.
  • Rebuilt the Atos resell channel for VMware Portfolio, resulting in $10M TCV in 2020.
  • Built first of its kind GSI GTM plan for VMware Tanzu Portfolio resulting in largest GSI Tanzu deal with UK Telco.

Regional Sales Director EMEA

Kollective Technology
09.2018 - 10.2019
  • Owned revenue targets across UK, Nordics, Benelux, and MEA regions.
  • Pioneered consumption-based pricing model that became global standard.
  • Successfully closed first regional deal in Saudi Arabia (£300K TCV) through NTT partnership.

Business Lead

Samsung SDS
03.2015 - 09.2018
  • Led UK GTM strategy for Software/Information Services Division as founding member of European leadership team.
  • Built strategic partnerships with BT, Accenture, Google, and VMware for Cloud Platform and Endpoint Management solutions.
  • Delivered $12M Managed Service proposition for UK Rail Operators.
  • Led cross-functional team including customer success, sales, and presales.

CTO

Mobliciti LTD
03.2014 - 03.2015
  • Transformed product portfolio into managed service offering for FTSE 500 and Magic Circle Law firms.
  • Led technical and operational functions, doubling annual turnover from £3M to £6M.

Enterprise Sales Manager

Samsung UK
02.2013 - 03.2014
  • Established Cyber Security Alliance ecosystem with VMware-Airwatch, Mobile Iron, and Microsoft.
  • Launched successful reseller program through BT and Vodafone, securing pilots with HSBC, KPMG, and Barclays.
  • Spearheaded Samsung Android Enterprise Solution pilots at UK's top 3 banks.

Multiple Roles

BlackBerry
03.2006 - 01.2013
  • Channel Sales Team Manager: Managed channel sales teams across UK, Switzerland, Eastern Europe, and MEA.
  • Enterprise Account Manager: Handled strategic banking clients across Europe.
  • Sales Manager: Led team of 4 Account Managers and 2 Pre-Sales Engineers for UK Financial Services.

Education

MSc - Applied Positive Psychology

New Bucks University
05.2025

MBA -

McGrath Business School
01.2012

Skills

  • GenAI GSI/SI/ISVGTM
  • Strategic partnerships
  • Business development
  • Innovation mindset
  • Partner Team Leadership
  • Revenue goal over achievement
  • Experience in large tech and start-up
  • Experience working across EMEA
  • Strong EQ skills

Accomplishments

  • Consistent track record of exceeding revenue targets in high-growth environments.
  • Extensive experience building partner ecosystems across EMEA.
  • Strong background in both direct sales and channel partnership development.
  • Proven ability to create and execute successful go-to-market strategies.
  • Deep expertise in enterprise SaaS and cloud technologies.

Timeline

Nvidia & Anthropic Partner Manager

AWS
04.2021 - Current

Partner Business Manager

VMware
10.2019 - 04.2021

Regional Sales Director EMEA

Kollective Technology
09.2018 - 10.2019

Business Lead

Samsung SDS
03.2015 - 09.2018

CTO

Mobliciti LTD
03.2014 - 03.2015

Enterprise Sales Manager

Samsung UK
02.2013 - 03.2014

Multiple Roles

BlackBerry
03.2006 - 01.2013

MSc - Applied Positive Psychology

New Bucks University

MBA -

McGrath Business School

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