Adrian Hemsley
Littlehampton,West Sussex
Summary
Multi-talented Team Member able to take on any required task and adapt to changing conditions with resourceful and hardworking mindset. Dedicated to business success and ready to learn more about Digital Marketing and advance professionally.
Overview
21
21
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
Freelance/Self Employed
adrianhemsley.com
Littlehampton, West Sussex
03.2021 - Current
- Improved website visibility by implementing strategic SEO practices.
- Conducted keyword research for driving organic traffic.
- Optimised site content, resulting in higher search rankings.
- Developed SEO strategy to enhance online presence.
- Performed regular audits of websites and content for SEO improvements.
- Collaborated with web developers, improved site architecture for SEO purposes.
- Created quality backlinks, improving domain authority.
- Monitored performance metrics to understand SEO strategy effectiveness.
- Kept up-to-date with latest trends in SEO industry, ensured best practices followed at all times.
- Analysed competitors' strategies to identify opportunities for growth in ranking.
- Worked on local SEO initiatives, increased brand visibility within specific regions.
- Trained junior team members in the nuances of effective SEO techniques.
- Incorporated social media marketing into overall SEO strategy; it boosted page rankings.
- Wrote engaging meta descriptions for web pages; enhanced click-through rates from SERP listings.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Developed marketing plans to support department strategies.
Team Member
National Trust
Corfe Castle, Dorset
03.2018 - 08.2020
- Front of house for National Trusts' Corfe Castle.
- Managed footfall of over 30,000 customers per year.
- Worked under pressure during peak times without compromising on quality of work delivered.
- Kept a safe working environment by following all health and safety regulations.
- Achieved high levels of organisation with sorting and storing deliveries.
- Assisted chefs in food preparation for efficient meal service.
- Unloaded deliveries, stored items properly for easy accessibility.
- Swept and mopped floors at end of shifts to ensure tidy workspace next day.
- Consistently adhered to food hygiene regulations whilst dealing with food waste.
- Remained calm under pressure throughout busy shifts, preparing and serving accurate customer orders within target service windows.
SEO Marketing Manager
Fidelity International
Kingswood, Surrey
02.2014 - 01.2016
- First SEO manager hired globally
- Delivered a YOY 25% increase in organic revenue, 14% increase in new users, 20% increase in transactions
- Controlled budget of £800k per year
- Project manager to rewrite 2,500 fund/share classes on legacy teamsite, managed Bangalore remote team of 20
- 2,500 funds and shares to page 1 for all fund/share KWST
- Drove project to optimise SSL cipher list, reducing PL time by 3 sec, increasing NPS score and a projected YOY 30% increase in revenue from improved UX & Core Web Vitals: LCP, FID & CLS Produced viral content with over 2k FB shares, 200 retweets, outbrain & explainer videos: 7k YT views for each video
- Ran social media accounts
- Collaborated with PPC to minimize CPA, leveraged analytics and KW research insights to increase social, developed & directed outreach strategy, created & executed HTML eshots, liaising with CRO/UX
- Educating B2B/B2C above and below the line stakeholders on SEO
- MVT, A/B split testing & CRO to inform content marketing strategies, onsite schema & structured data markup
- Delivered speech to 80+ people at BrightonSEO: "Using Agile Methodology for Corporate Digital Marketing Strategy".
- Developed marketing strategies for effective brand positioning.
- Established partnerships, fostering company reputation and outreach.
- Managed social media campaigns to increase online presence.
- Implemented SEO practices for improved website visibility.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
Digital Marketing Consultant
SEOBrighton.com
Brighton, East Sussex
01.2012 - 02.2014
- Created Digital Marketing business; seobrighton.com work garnered through previous contacts, networking at seminars & corporate events
- Won corporate contracts from Grazia, Cheapflights.co.uk, Sealskinz.com, Bentley.
- Developed SEO strategies, enhancing website traffic.
- Created compelling content for improved customer interaction.
- Optimised web pages to improve search engine rankings.
- Introduced innovative ideas for email marketing, improving open rates and engagements.
- Utilised Google Analytics to monitor campaign performance and make necessary adjustments.
- Collaborated with creative teams on graphic design elements for digital platforms, ensuring consistent brand messaging across all channels.
- Implemented A and B testing methods for landing pages optimisation purposes.
- Built strong professional relationships with clients through regular communication and updates on project progress.
Digital marketing manager
Sitevisibility.co.uk
Brighton, East Sussex
01.2010 - 01.2012
- Managed team of 5 multilingual Digital Marketing Executives; corporate campaigns each with budgets of 20k pm.
- Spearheaded the digital marketing team to boost brand visibility.
- Managed email marketing campaigns to foster client relationships.
- Coordinated with sales team, facilitating revenue growth via online channels.
- Achieved number 1 rankings for Gala bingo - N1# for "bingo" N1# for "hotels" for hotels.com; P1 all target KW phrases for hotels.com & subdomains.
- Digital Project Manager for AVIS, Hotels.com, Spaseekers, Scribbler, Scottish Television, AVS Fencing, Collier Stevens, Careers in Audit, Pentasia, Kafevend Mytuxedo, Family Investments.
- Lead seminars on KPIs for QBRs, representing Sitevisibility to Hotels.coms' Global Head of Digital.
- Part of team created brightonseo.com largest Digital Marketing Conference in Europe.
- Generated £200k in Ecom for AVS in 2011 - £0 in 2010.
Head of SEO
CWT
Burgess Hill, West Sussex
01.2009 - 01.2010
- Managing team of 3/4 SEO executives & copywriters towards link building targets
- DM for clients NCL, Easyjet, HolidayTaxis
- Produced 'Social Media - What Next 2010 - Most requested Travel Technology Show Presentation in show's history
- Portaventura Holidays for all top 3 targeted keyword phrases
- BAU; Keyword Research, Competitor Analysis, Ranking Reports, Link Building Reports, SEO Proposals, SEO Audits, CMS Optimisation, Affiliate Marketing, Viral Marketing, Display across Telegraph, Yahoo
- Local citations, guest articles, blogger outreach
- Eshots with dotmailer & mailchimp
- Ran multiple client social media accounts with hootsuite.
Search Developer
White Hat Media
Falmer, East Sussex
01.2007 - 01.2009
- Part of the team that gained top 5 in Google.com & Google.co.uk for "SEO Company", "SEO Companies", "SEO Services", "Professional SEO" worldwide for WhiteHatMedia (now defunct penguin/panda)
- Developed Ecom store & database Zen Cart platform for Peter Reed Luxury Linens
- Web Design, Build & SEO - Core Surveys, Review Displays, Barbeskew, Giant Exhibitions, GP Promowear, Geek.ltd.uk, Cells 4 Life, The Gym Group, Phlorum
- Developed High Lev Tech SEO, managing interns, writing/creating e-shots, clean HTML, creating & building SEO friendly, W3C, cross browser compliant, adaptive/responsive, websites in HTML/CSS/ASP/PHP/SQL.
Web Developer
Cactus Language
Brighton, Brighton and Hove
01.2004 - 01.2007
- From 5 page website to top 3 in Google.co.uk for all targeted keywords "[Spanish] course [London]" et al
- N1# image for 'London' in Google image search
- "English Courses London", from page 6 on Google to N1# Google.com, Language Courses UK passed yearly budget mid July 6 months ahead of schedule
- Creation of Language Courses NY, expansion of Cactus into the US market
- Lecturer at Brighton University on SEO
- Responsible for rebrand of LCUK, Cactus Language and Cactus TEFL, adapting HTML/CSS/PHP
- Recovery of Cactus Presidents' Day update. Tracked problem to internal linking, rotating PHP footer and a C Class IP conflict between websites. Sales recovered 11% under budget within one month and then back on budget.
- Improved website efficiency with the use of JavaScript, HTML and CSS.
- Streamlined user experience by implementing responsive web design.
- Collaborated with UX designers to implement designs into functional code, delivering seamless user experience.
- Coordinated with web designers to match visual design intent whilst maintaining high software quality.
Education
BA English 2:2 - English Literature & Philosophy
The University of Sheffield
Sheffield 09.1998 - 06.2001
A-Levels - Politics, English Literature, History
BHASVIC
Brighton, Brighton and Hove 09.1996 - 06.1998
8 GCSEs A* - C - English Lit, English Lang, Maths, Design & Tech, Science Double, Geography, French
Hove Park
Brighton and Hove 09.1993 - 09.1997
Post-Grad National Council for the Training of Journalists - Journalism
NCTJ
Brighton, Brighton and Hove 06.2002 - 06.2003
Skills
- SEO strategy development
- Keyword research
- Google analytics proficiency
- On-Page optimisation
- Off-Page optimisation
- Link-Building techniques
Affiliations
- Making bread, writing music, swimming, gym
Certification
NCTJ, Food Safety Level 2
References
References available upon request.
Quote
There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse
Timeline
Freelance/Self Employed
adrianhemsley.com
03.2021 - Current
Team Member
National Trust
03.2018 - 08.2020
SEO Marketing Manager
Fidelity International
02.2014 - 01.2016
Digital Marketing Consultant
SEOBrighton.com
01.2012 - 02.2014
Digital marketing manager
Sitevisibility.co.uk
01.2010 - 01.2012
Head of SEO
CWT
01.2009 - 01.2010
Search Developer
White Hat Media
01.2007 - 01.2009
Web Developer
Cactus Language
01.2004 - 01.2007
Post-Grad National Council for the Training of Journalists - Journalism
NCTJ
06.2002 - 06.2003
BA English 2:2 - English Literature & Philosophy
The University of Sheffield
09.1998 - 06.2001
A-Levels - Politics, English Literature, History
BHASVIC
09.1996 - 06.1998
8 GCSEs A* - C - English Lit, English Lang, Maths, Design & Tech, Science Double, Geography, French
Hove Park
09.1993 - 09.1997
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