Hi, I’m
Aditi Srivastava
Graphic Designer
London
Summary
I'm a graphic designer, art director & creative strategist producing work at the intersection of graphics, moving image and interaction design. Hardworking, passionate with an attention to detail, I am successful at managing and prioritizing multiple responsibilities to make ideas into achievable goals.
Overview
4
years of professional experience
5
years of post-secondary education
Work History
KnowHarmDelhi, Mumbai, Goa
Founder, Creative Director
03.2020 - Current
Job overview
- Founded a Harm Reduction initiative that promotes safety in the nightlife culture in India through unbiased education and extensive community collaboration, reaching over 5,000 individuals and organizations
- Designed and implemented a high-impact, creative and fluid identity system from conception to completion resulting in a 40% increase in engagement among youth and driving a paradigm shift towards a safety-oriented mindset.
- Organized, directed and supervised a team of policy makers and lawyers to meet actionable plans of raising a petition to introduce overdose prevention samaritan laws in 3 major cities
- Directed and delegated copywriters and researches to shed light on topics like radicalised drug policies in India, benefits of harm reduction policies and the culture of moral corruption that surrounds drug use
- Designed and sold merchandise, generating £2000 in revenue, to fund needle exchange programs, contributing to ongoing opioid crisis mitigation efforts and preventing the spread of HIV/AIDS
Leather SubcultureDelhi
Visual Communications Lead
02.2019 - 06.2020
Job overview
- Identified and analyzed key trends to distill complex concepts of fetishism into high-impact visuals and innovative solutions
- Strategized creative and effective visual communication campaigns through a made-in-India approach of promotional content that destigmatised conversations around queer expression and sexuality, thereby resolving problems of audience acceptance
- Gained strong leadership skills by mentoring a team of 3 designers and delegating tasks to strengthen brand communication over all social media platforms, resulting in a 200% increase in engagement
AudstroDelhi
Graphic Design Lead
08.2021 - 05.2022
Job overview
- Conceptualized, designed and executed a complete Identity System demonstrating ability to work independently
- Accelerated the communication of brand values of sustainability, homegrownness and local partnerships by implementing compelling creative design strategies thereby increasing customer loyalty by 35%
Pilot MagazineLondon
Freelance Graphic Designer
08.2022 - Current
Job overview
- Preserved the brand essence throughout all visual mediums for a consistent communication with the audience
- Designed and produced broad range of digital promotional content that increased audience engagement on social media by 60%
- Collaborated with design and marketing teams to define requirements, establish scopes, and manage project milestones.
Education
University of The Arts LondonLondon, United Kingdom
Master of Arts from Art Direction
09.2021 - 12.2022
National Institute of FashionTechnology
Bachelor of Arts from Fashion Design
08.2014 - 07.2018
Skills
Visual design
2D and 3D modeling
Illustration
Branding strategies
Adobe Creative Suite
Campaign development
Visual communication expertise
Graphic design
Accomplishments
CTM Festival, Berlin (DE)
Research Networking Day
Research Talk ‘Mycelic Thinking’
2023
Fiber Festival, Amsterdam (NL)
Symposium
Performance Lecture ‘Of Cybernetics & Kinship’
2023
Introspection Exhibition (UK)
Short Film ‘Of Cybernetics & Kinship’
Interactive Sound installation ‘Mycelic Thinking’
2022
Optikal Asylum (IN)
KnowHarm Exibitions (multiple)
2020-2021
Nrytya Showcase (IN)
KnowHarm Exibitions (multiple)
2020-2021
Timeline
Freelance Graphic Designer
Pilot Magazine
08.2022 - Current
University of The Arts London
Master of Arts from Art Direction
09.2021 - 12.2022
Graphic Design Lead
Audstro
08.2021 - 05.2022
Founder, Creative Director
KnowHarm
03.2020 - Current
Visual Communications Lead
Leather Subculture
02.2019 - 06.2020
National Institute of FashionTechnology
Bachelor of Arts from Fashion Design
08.2014 - 07.2018