Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Aditi Srivastava

Graphic Designer
London
Aditi Srivastava

Summary

I'm a graphic designer, art director & creative strategist producing work at the intersection of graphics, moving image and interaction design. Hardworking, passionate with an attention to detail, I am successful at managing and prioritizing multiple responsibilities to make ideas into achievable goals.

Overview

4
years of professional experience
5
years of post-secondary education

Work History

KnowHarm
Delhi, Mumbai, Goa

Founder, Creative Director
03.2020 - Current

Job overview

  • Founded a Harm Reduction initiative that promotes safety in the nightlife culture in India through unbiased education and extensive community collaboration, reaching over 5,000 individuals and organizations
  • Designed and implemented a high-impact, creative and fluid identity system from conception to completion resulting in a 40% increase in engagement among youth and driving a paradigm shift towards a safety-oriented mindset.
  • Organized, directed and supervised a team of policy makers and lawyers to meet actionable plans of raising a petition to introduce overdose prevention samaritan laws in 3 major cities
  • Directed and delegated copywriters and researches to shed light on topics like radicalised drug policies in India, benefits of harm reduction policies and the culture of moral corruption that surrounds drug use
  • Designed and sold merchandise, generating £2000 in revenue, to fund needle exchange programs, contributing to ongoing opioid crisis mitigation efforts and preventing the spread of HIV/AIDS

Leather Subculture
Delhi

Visual Communications Lead
02.2019 - 06.2020

Job overview

  • Identified and analyzed key trends to distill complex concepts of fetishism into high-impact visuals and innovative solutions
  • Strategized creative and effective visual communication campaigns through a made-in-India approach of promotional content that destigmatised conversations around queer expression and sexuality, thereby resolving problems of audience acceptance
  • Gained strong leadership skills by mentoring a team of 3 designers and delegating tasks to strengthen brand communication over all social media platforms, resulting in a 200% increase in engagement


Audstro
Delhi

Graphic Design Lead
08.2021 - 05.2022

Job overview

  • Conceptualized, designed and executed a complete Identity System demonstrating ability to work independently
  • Accelerated the communication of brand values of sustainability, homegrownness and local partnerships by implementing compelling creative design strategies thereby increasing customer loyalty by 35%


Pilot Magazine
London

Freelance Graphic Designer
08.2022 - Current

Job overview

  • Preserved the brand essence throughout all visual mediums for a consistent communication with the audience
  • Designed and produced broad range of digital promotional content that increased audience engagement on social media by 60%
  • Collaborated with design and marketing teams to define requirements, establish scopes, and manage project milestones.

Education

University of The Arts London
London, United Kingdom

Master of Arts from Art Direction
09.2021 - 12.2022

National Institute of FashionTechnology

Bachelor of Arts from Fashion Design
08.2014 - 07.2018

Skills

    Visual design

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Accomplishments

    CTM Festival, Berlin (DE)

    Research Networking Day

    Research Talk ‘Mycelic Thinking

    2023


    Fiber Festival, Amsterdam (NL)

    Symposium
    Performance Lecture ‘Of Cybernetics & Kinship’

    2023


    Introspection Exhibition (UK)

    Short Film ‘Of Cybernetics & Kinship’

    Interactive Sound installation ‘Mycelic Thinking’

    2022


    Optikal Asylum (IN)

    KnowHarm Exibitions (multiple)

    2020-2021


    Nrytya Showcase (IN)

    KnowHarm Exibitions (multiple)

    2020-2021



Timeline

Freelance Graphic Designer

Pilot Magazine
08.2022 - Current

University of The Arts London

Master of Arts from Art Direction
09.2021 - 12.2022

Graphic Design Lead

Audstro
08.2021 - 05.2022

Founder, Creative Director

KnowHarm
03.2020 - Current

Visual Communications Lead

Leather Subculture
02.2019 - 06.2020

National Institute of FashionTechnology

Bachelor of Arts from Fashion Design
08.2014 - 07.2018
Aditi SrivastavaGraphic Designer