Market Research Analyst
Databridge
Gurugram, India
04 2023 - Current
- Generated reports to support development and implementation of marketing plans.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Created customized marketing materials to increase product awareness.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Tracked key performance indicators to measure success of campaigns.
- Researched and evaluated potential new markets and products.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Collated information to interpret data for clients.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Conducted end-to-end market research processes through primary and secondary research methods.
- Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Developed customized questionnaires for various research initiatives, ensuring relevant results were collected efficiently and accurately.
- Regularly updated management on project progress using well-structured written reports.
- Developed predictive models to forecast sales trends, enabling proactive business decisions.