ADHEENA SHAJU

Detail-oriented commerce graduate with a strong academic background and a passion for financial analysis and business operations, seeking to leverage my analytical skills and knowledge to contribute effectively to a dynamic corporate environment.

• Coordinator, Marian College Kuttikkanam

Coordinator of Women's club in Marian College Kuttikkanam- Active participant and coordinated various activities aimed at empowering women's of Marian of the college effectively contribute towards personal and societal developments.

• Resource Person

Successfully acted as a resource person in conveying the importance of students startups for higher secondary students.

• Leader

Elected and Served as the school leader during my high school during the academic year 2016-2017.

• Eighth rank holder in Mahatma Gandhi University(MGU) Kottayam for B.Com Computer Application.
• Conducted entrepreneurial workshop: "Magnus Initium" for the UG and higher secondary students.
• Presented a paper "A Study on the Impact of YouTube Commercials on Purchase intention of Consumers" in an international conference initiated by Govt Arts College Coimbatore.
• Five years in National Service Scheme.
• Attended MOOC courses on Accounting, Entrepreneurship, Statistics(Alison, Coursera)

• A study on the impact of Word of Mouth on Cinema Industry.

This research delves into the dynamics of word-of-mouth's impact on the film industry. It investigates how audience opinions can significantly shape box office results and industry trends. By dissecting the interplay between word of mouth, social media, and marketing strategies, the study emphasizes the pivotal role of positive recommendations in driving the growth and success of the cinema sector.

• A study on the impact of YouTube Commercials on the purchase intention of consumers.

This study focuses on investigating the influence of YouTube commercials on consumers' intentions to make purchases. By analyzing consumer perceptions and behaviors in response to these online advertisement. Through this examination, the study contributes to a deeper understanding of the role that digital advertising plays in driving consumer intentions and potentially impacting market outcomes. 

• A study on the impact of Financial Socialization on youngsters.

This research project centers around examining the effects of financial socialization on young individuals. By investigating how various social and familial factors contribute to the financial knowledge, attitudes, and behaviors of young people.Through this exploration, the research strives to provide insights into how effective financial socialization can empower youngsters to make informed and responsible financial decisions as they transition into adulthood.

• MS Excel (Department)
• Power BI (Department)
• SPSS (Department)