Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
References
Timeline
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Adetoro Musa

Adetoro Musa

Forest Hill

Summary

Award-winning creative professional with experience in content creation and a focus on producing compelling and innovative content across various media platforms. Manage innovative projects from start to finish by leveraging strong storytelling skills, collaborative approach, and deep understanding of production processes. Known for my very outgoing communication skills, strong ability to build relationships, and maintaining a calm, solution-focused mindset.

Overview

14
14
years of professional experience
1
1
Certification

Work history

Creative Producer

Warner Bros. Discovery
London
05.2023 - Current
  • Spearhead creative projects from ideation to execution for TV, digital, and social platforms.
  • Directing and manage high-valued sport stars e.g Premier League players, Gallagher rugby players, UFC fighters and more, producing compelling and exclusive content.
  • Managed multiple creative campaigns for 360 brand visibility enhancement.
  • Supervised post-production processes, ensuring high-quality output.
  • Produced highly engaging video content to increase audience engagement.

Bartender

Simmons Bars
Shoreditch, Hackney
03.2023 - 11.2023
  • Managed stock levels efficiently, preventing shortage during peak hours.
  • Trained new staff members effectively, ensuring top-notch service standards were maintained.
  • Maintained a clean and organised bar, enhancing customer satisfaction.
  • Recommended drinks to customers, increasing overall sales.
  • Implemented new cocktail recipes by researching current trends in the industry.
  • Collaborated with team members to provide seamless service during busy periods.

Promo Producer

BT Sport
Stratford, London
08.2017 - 05.2023
  • Facilitating the production of a wide range of TV promos
  • Working as part of a multidisciplinary creative team, pitching ideas, creating briefs, scripts, and storyboards for promos/adverts.
  • Partnering with Managing Directors in orchestrating complex creative projects, defining priorities, allocating assets and resources, and establishing schedules to enable on-time delivery.
  • Curating and producing a vast array of creative content for TV, web, and social media use.
  • Conducting research on relevant sporting events and producing detailed reports for the production team.
  • Worked with editors to create short form content on a weekly basis.
  • Directed shoots, specifically Premier League player shoots, at every Premier League club to later form promos with the shoot material.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.

Customer Sales Supervisor

Sports Direct
Sydenham, Lewisham
11.2016 - 08.2017
  • Took lead in handling customer complaints, providing prompt and decisive resolutions to avoid dissatisfaction and reinforce brand standards.
  • Diligently supported management with a wide range of administrative and operational functions, including inventory management, scheduling, and reporting.
  • Enforced service standards to maintain establishment reputation for excellence.
  • Oversaw business staffing and training, building successful, customer-focused team.
  • Motivated team of 10+ to consistently exceed sales targets by minimum 10% monthly and 20% per annum.

Customer Sales Assistant

Sports Direct
Sydenham, London
05.2016 - 11.2016
  • Leveraged excellent product knowledge to provide tailored recommendations to the clientele, while maintaining an unwavering commitment to exceeding expectations.
  • Identified and exploited cross/up-selling opportunities, routinely augmenting overall purchase values by suggesting additional products.
  • Acted as the first line of contact with the clientele, serving and assisting customers as required, processing transactions, and maintaining the till.
  • Attained recognition as a top performer, exceeding sales goals and metrics, and maintaining excellent NPS scores.

Youth Leader

Walk in Space Youth Club
Forest Hill, London
06.2011 - 04.2016
  • Planned, organised, and supervised various events and special activities for children, creating a safe and fun environment.
  • Mediated and de-escalated conflicts, empowering children to develop socially adaptive skills.
  • Trained, mentored, and supported Junior youth works, providing ongoing guidance and support to facilitate continuous staff development.
  • Role modelled positive behaviour and interpersonal skills.
  • Partnered with local charities, schools, and organisations to improve service accessibility.

Education

A-Levels - Applied Media, Film Studies and Drama

Forest Hill School
09/2014 - 07/2016

GCSEs - Mathematics, English, Science, ICT, Drama, PE, Spanish, Geography and Design Technology

Harris Boys' Academy East Dulwich
09/2009 - 07/2014

Skills

  • Creative
  • Customer service oriented
  • Innovative thinking
  • Outgoing and enthusiastic
  • Shop floor management
  • Calm under pressure
  • Video production oversight
  • Social Media Management
  • Promo scriptwriting

Certification

  • Level 3 Junior Content Producer
  • Level 1-4 First Aider
  • Level 2 Sports Leadership

Accomplishments

    1x Gold Promax Award

    2x Silver Promax Award

    2x Bronze GEMA Award

References

References available upon request.

Timeline

Creative Producer

Warner Bros. Discovery
05.2023 - Current

Bartender

Simmons Bars
03.2023 - 11.2023

Promo Producer

BT Sport
08.2017 - 05.2023

Customer Sales Supervisor

Sports Direct
11.2016 - 08.2017

Customer Sales Assistant

Sports Direct
05.2016 - 11.2016

Youth Leader

Walk in Space Youth Club
06.2011 - 04.2016

A-Levels - Applied Media, Film Studies and Drama

Forest Hill School
09/2014 - 07/2016

GCSEs - Mathematics, English, Science, ICT, Drama, PE, Spanish, Geography and Design Technology

Harris Boys' Academy East Dulwich
09/2009 - 07/2014

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Adetoro Musa