Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Timeline
Hi, I’m

Adetola Babalola

Product Marketing Manager
Manchester
Adetola Babalola

Summary

An experienced product marketer and consumer engagement expert with over 10 years of experience in product marketing, digital and customer engagement.

Highly accomplished Product Marketer with experience in driving product growth and market success. Seeking a challenging role to utilize my strategic marketing skills, product development strategies, growth strategies, market research, and strong analytical abilities to contribute to the success of a dynamic organization.

Brands rely on products to drive business growth and capture value for both customers and shareholders. Hence, having the right product mix and engine to driving corporate & business goals is critical to the success of any organization. Every brand should know which of its products fall into the following product engines

Leadership engine

Commercial engine

Growth engine

I have worked with global brands like adidas EM South to launch products across the EMEA region. Other institutions are banks and financial services.

Overview

9
years of professional experience
2
Certifications

Work History

Access Bank Plc
Lagos

Consultant, Retail Products & Marketing
01.2019 - Current

Job overview

  • Led key product launches, go-to-market plans, coordinating marketing campaigns, and tracking performance metrics.
  • Launched Access Bank rewards program, loyalty scheme designed to encourage customers to transact and earn points on Access More app. Over 1 million new app install was achieved in 2022 through targeted campaigns to drive app install and in-app engagement
  • Collaborated with product development team to define product features and specifications based on customer needs and market demands.
  • Created customer value proposition for key products
  • Created compelling product messaging and positioning statements for key products and marketing campaigns.
  • Online reputation management for Access bank as always on campaign
  • Developed and executed integrated marketing campaigns across various channels, including digital marketing, content marketing, and events.
  • Insights into customers behavior; social listening and monitoring, analytics and data mined across relevant digital channels to improve engagement and channel optimization
  • Managed product launches and coordinated with brand and marketing teams to ensure successful product adoption and drive revenue growth.
  • Monitored market trends and competitor activities, adjusting marketing strategies to maintain competitive edge
  • Created plans and communicated deadlines to complete projects on time
  • Proved successful working within tight deadlines and fast-paced environment
  • Demonstrated high level of initiative and creativity while tackling difficult tasks
  • Self-motivated, with strong sense of personal responsibility
  • Proven ability to develop and implement creative solutions to complex problems
  • Excellent communication skills, both verbal and written
  • Participated in team projects, demonstrating ability to work collaboratively and effectively

Wildreams Agency
Lagos

Product Development, Digital, and Strategy Leader
01.2018 - 01.2023

Job overview

  • Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives
  • Develop Digital business model to help businesses unlock customer value
  • Designed digital experiences for brands looking for ways to connect with consumers outside of regular channels for engagement
  • Coordinate annual, quarterly and monthly planning sessions between cross-functional team of Digital Experience, Site Merchandising, eCommerce Business Managers, Promo Planning and marketing to ensure cohesive, Omni-channel plan to drive overall conversion
  • Partner with marketing to ensure holistic customer journey and brand narrative alignment through digital channels
  • Partner with product design and product management teams to identify new opportunities and innovations to bring stories to life digitally
  • Develop test and learn initiatives that improve experience on channels and connected experiences, analyze results and share key learnings with cross-functional teams.
  • Increased conversion rate for clients in financial space by 45%. Analyzed customer journey for platform created for entrepreneurs and optimized for conversion.
  • Manage cross-functional teams to specific timelines and ensure all information is collected in order to plan properly
  • Research competitors and analyze market trends

Eyowo
Lagos

Consultant, VP Marketing and Engagement
09.2020 - 12.2022

Job overview

  • Lead and oversee all marketing efforts at Eyowo integrated and Eyowo Microfinance bank.
  • Formulate and Develop go to market strategies for digital bank and MFB.
  • Develop always on strategies for consumer engagement
  • Launched grow with Eyowo platform for entrepreneurs ans startups grow.eyowo.com
  • Team formation and structure.
  • Managed over 35 team members, coordinating their efforts towards launching digital bank app
  • Oversee Eyowo X digital app launch, achieved over 200,000 app install and registered users, generated over £20 million Pounds in customers deposit in 2022

adidas EM South
Lagos & Accra

Lead, Product & Marketing Consultant
01.2015 - 07.2018

Job overview

  • Develop and execute strategic communications plan that explores: on average one key product story per month across each of key product categories
  • Maintains and fosters new seeding opportunities for sub-brand (sporadic as well as product story seeding)
  • Localize and distribute international press releases.
  • Oversee key product and retail launches
  • Generate store awareness campaigns to be led by strong focus on adidas Football and Originals.
  • Achieve KPIs as set by adidas South Africa in agreement with Adidas franchisees in Nigeria and Ghana (either per campaign, per quarter or both)
  • Data Analytics and interpretation thereof
  • Work with stores POS and integration of CRM systems to drive sales and customer engagement
  • Launched 12 stores across Ghana and Nigeria
  • Achieved over 50% share of voice for Adidas in Ghana

Huawei Technologies
Lagos

Consultant, Product Marketer
01.2014 - 12.2014

Job overview

  • Developed and executed comprehensive marketing strategies to drive product awareness, generate leads, and increase market share for P5 and P7 mobile phones. Generated over 5,000 pre-orders.
  • Led product launches, including creating go-to-market plans, coordinating marketing campaigns, and tracking performance metrics.
  • Implemented customer segmentation and targeted marketing campaigns, resulting in 300% increase in customer engagement and 20% increase in conversion rates.
  • Utilized data analytics tools to measure marketing campaign effectiveness, track key performance indicators, and optimize marketing spend.
  • Conducted market analysis and competitive research to identify market opportunities and develop strategic product roadmaps for P5 and P7 smartphones.

Education

Harvard University
Harvard Business School Online

GED
01.2019 - 2020.11

University Overview

Digital Marketing Institute
Cape Town

GED
01.2015 - 2015.12

University Overview

New York Film Academy
NYFA

GED
02.2011 - 2011.12

University Overview

Lagos State University
Lagos, Nigeria

Bachelor of Science from Computer Science
06.2006 - 2011.07

University Overview

Skills

Integrated Marketing

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Accomplishments

Accomplishments
  • Supervised team of 25 staff members in the marketing department to develop the Go to Market Strategies and Launch the Eyowo X digital bank app
  • Achieved over 1million app installs 2021 -2022 for a leading retail bank in Nigeria through app install campaigns and encouraging users to onboard on the platform.
  • Achieved new accounts opening for retail bank by introducing custom audience targeting and customer segmentation based on their journey in the purchase funnel. Also leveraging Clicks to USSD ads to driving over 250,000 new accounts open and over $5m in customer deposits during the lockdown in the 2020 global pandemic.
  • I have served over 3.5 billion in ads impression, over 7 million engagements achieved, and over 3.5 million clicks in my experience as a digital strategist/planner
  • Collaborated with a product team of 35 in the development of a digital banking app.

Software

Google analytics

Google tag manager

Google Adwords

Meta Business Manager

Listening and Monitoring tools

Attribution platforms

PageSpeed insights

Mix panel

Certification

Google Analytics- Google Analytics Academy

Timeline

Consultant, VP Marketing and Engagement
Eyowo
09.2020 - 12.2022
Consultant, Retail Products & Marketing
Access Bank Plc
01.2019 - Current
Harvard University
GED
01.2019 - 2020.11
Product Development, Digital, and Strategy Leader
Wildreams Agency
01.2018 - 01.2023
Lead, Product & Marketing Consultant
adidas EM South
01.2015 - 07.2018
Digital Marketing Institute
GED
01.2015 - 2015.12
Consultant, Product Marketer
Huawei Technologies
01.2014 - 12.2014
New York Film Academy
GED
02.2011 - 2011.12
Lagos State University
Bachelor of Science from Computer Science
06.2006 - 2011.07

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Adetola BabalolaProduct Marketing Manager