ADEEL NABI

• Being an active board member and senior leadership team member
• People managing an International sales manager, Sales intern and customer service assistant
• Creating and tracking the International growth strategy
• Full P&L responsibility for all international markets
• Account managing and relationship management of all key distributors
• Agreeing yearly JBP plans with distributors
• Key input and insights into new product development

Key Achievements:

• Implementing a 5-year growth strategy which included identifying key markets and growth drivers
• Achieving 9% growth vs budget of first fiscal year
• Reducing complexity within the business by reducing number of skus and smaller customers by improving terms and profitability
• Working closely with marketing to produce tool kits and brand bibles along with reviewing and approving yearly distributor marketing plans
• Organising a booth for Cosmorpof USA 2023, which led to listings in Macy's, Sally Beauty, and TJ Maxx.

• Hiring and managing a team of eight across multiple functions in sales, marketing, data, and operations
• Setting the scope and strategy for all its Distributor led markets
• Terminating existing markets and distributors based on my strategy
• Establishing price corridors and floor pricing to ensure continuity across markets and limiting grey imports
• Finding, vetting, and appointing distributors in each of the 17 territories
• Putting in place the global distribution contractual template, along with all other legal framework required
• Negotiating sales targets and marketing plans for each distributor
• Keeping payment terms restricted to 30 days as per the PE model requirements

Key Achievements:

• Appointing 10 new distributors to take over the existing Scholl business across 17 countries within 7 months
• Contractual agreeing sales of £30m net revenue at 25% EBITDA for the first full year
• Implementing CPI's to ensure P&L and EBITDA requirements of the business
• Creating a Distributor playbook for the business.

• Creating and implementing a 3-year Export strategy including market prioritisation and identification of big bets
• Ownership for the yearly sales and investment plans for the export business
• Negotiating distribution contracts and legal framework
• Implementing price strategy via value chain analysis with distributors to ensure competitive in market RRP's
• Monthly forecasting and sales review to the European leadership team
• Project managing bespoke packaging and speciality accreditation (Nordic Swan) for Export markets
• Managing two direct reports: export sales assistant and export supply chain assistant

Key Achievements:

• Delivering 24% annual growth in first full year
• Executing strategic new market launches into Saudi Arabia, Qatar and Kuwait
• Leading an innovation project to introduce automatic machine refills with Carrefour in Spain
• Being a co leader of the Diversity and Inclusion committee that has driven new company recruitment polices.

• Full P&L responsibility for all International accounts
• Implementing and evolving the international sales strategy as the business scaled
• Monthly updates at board level
• Vetting and appointing distributors using carefully defined distributor criteria
• Securing twelve-month JBP's for all key markets
• Negotiating distribution contracts and legal framework
• Agreeing yearly marketing plans (both trade and consumer marketing) with KPI measurability
• Project managing bespoke language packaging including negotiating MOQ's with third party manufacturers
• Constantly working closely with internal departments: finance, supply chain, technical and marketing
• Responsible for two direct reports: Jnr International Sales Manager and Snr International Sales Manager

Key Achievements:

• Being a key part of the senior leadership team in the acquisition process to Lotus Bakeries in 2018
• Creating a bespoke product variation for Japan Costco through a direct relationship with the retailer
• Successfully pitching to Walmart (Central America) leading to a launch in five countries within the region
• Executing a strategic distribution plan for Scandinavia and generating +£350k of purchases in the first year
• Launching in China via a Tmall flagship store and securing annual +£1m turnover by the second year of trading
• Growing the international business to a minimum of 20% of the total company revenue in the last 4 years
• Getting Kiddylicious listed in The Sunday Times SME Export Track 100 in 2017 and 2018.