Adeel Asif

Responsible for driving business development and managing key accounts across Scotland and North of England, overseeing

the company's largest geographical territories.

• Secured new business opportunities by cultivating strong relationships with prospective clients and strategic partners.
• Built, managed and maintained a strong sales pipeline through proactive prospecting and CRM management.
• Managed a portfolio of key accounts, ensuring high levels of customer satisfaction and long-term client retention.
• Collaborated closely with internal departments to ensure customer requirements were delivered efficiently.
• Prepared and delivered tailored commercial proposals, quotations and presentations to meet customer requirements.
• Conducted market research and competitor analysis to identify new business opportunities.
• Managed the full sales cycle from lead generation and qualification through to negotiation, contract award and ongoing account management.

• Oversee multiple technical projects from initial invoicing through to installation
• Manage and prioritise busy workloads across departments to meet strict deadlines
• Schedule and coordinate deliveries to ensure timely project completion
• Collaborate with logistics, procurement, and operations teams
• Organise and document internal meetings and action points
• Liaise with contractors, suppliers, and stakeholders to align on project goals

• Supported the creation of key operational processes and company structure
• Conducted market research for client acquisition and customer insights
• Developed client relationships and tracked engagement using CRM tools