C S Adarsha

• Worked as Senior Associate for Salesforce Marketing Cloud at Cognizant technology solutions.
• Promoted as Senior Associate in the month of April 2023.
• Relocated to Cognizant Spain to handle the European customer (Storebrand Insurance) project works on the Agile Methodology
• Travelled to China -Client Location to participate in the client conducted workshop to discuss the detailed ramp up plan for IP warming activity and Meeting with MSD team to understand the Implementation challenges
• Handled RFP (Request for proposal) for IP Warming related projects in Cognizant
• Discussion with MSD team on the Design of solution Architecture for the future email campaigns and Journey builder activities
• Understand the campaign management architecture, understand end-to-end integrations between salesforce marketing cloud platform with channels ends.
• Worked with Banking and Finance domain client NewDay for more than 3 years.

Supported travel and hospitality client IHG on unica interact campaigns.

Handled real time personalised offers for the client IHG through Unica Interact 9.1 tool.

• Experience on Unica Affinium campaign (V8.6,V9.1.1)
• Experience on Unica Interact 9.1.2
• Knowledge on UNICA Installation
• Intermediate knowledge on WebSphere application
• Basic understanding on Customer Insight
• Knowledge in SQL Oracle 11G, UNIX
• Skilled in understanding Client Requirement Specification
• Exceptionally good in presentations and reports
• Excellent communication and interpersonal skills

Worked for different clients ( Epsilon & Infogroup) on IBM unica affininum campaign