Adarsha Channarayapatna Sathyaprakash

• Assisted businesses in adopting a successful multi-cloud strategy by analyzing their specific use cases and recommending suitable solutions accordingly.
• Suggested methods and new technologies for increasing relevance of changes and general production support improvements.
• Migrated legacy Direct Debit provider to Modulr (new DD providers) of 120K customer base and implemented this process through SFMC IP Warming process.
• Post IP warming, Worked on revenue generating campaigns like (Payment chaser emails for Loans & savings)
• Worked on Multi- cross channel campaigns (Email. SMS & Mobile push)
• Implemented robust contact history data model for business.
• All the SFMC tracking sends were been record in Service cloud (Email. SMS and Mobile push)
• Add on features were added to the business - Datorama & Email Archiving.

Relocated to Cognizant UK to handle the UK based customer (NewDay Card
Ltd - Banking and Finance domain).

• Worked as Onshore Lead for cognizant for client New Day cards ltd.
• Promoted as Technical lead on April 2023 at Cognizant technology solution.

• Handled IP warming and other Marketing tools for RFPs (Request for Proposal) for different onboarding clients.

Relocated to Cognizant Spain to handle European customer (Storebrand Insurance) project works on Agile Methodology.

•Traveled to China –Client Location to participate in client conducted workshop to discuss detailed ramp up plan for IP warming activity and Meeting with MSD team to understand and Implementation challenges.
• Discussion with MSD team on design of solution architecture for future email campaigns and Journey builder activities.
• Worked with McAuthurglen (Retail domain) as senior developer and involved in data migration project, data integration between service cloud and marketing cloud and customer journey implementations.
• Experience in Email, Web, SMS, Mobile push & Advertising studio.
Understand campaign management architecture, understand end-to-end integrations between salesforce marketing cloud platform with
channels ends.
• Have a good domain expertise (i.e., Retail, Pharmaceutical, Banking and
issuance, Banking and finance & Travel and hospitality)

Having exposure and experience in developing flowcharts from Unica
Marketing Management tool (V9.1.2).

• Worked as Analyst for this project where I supposed to analyze the business
requirements, to build the test cases, create mindmaps according to the
business requirements have better exposure towards building the
campaigns for Web base channel, Email based channel, Mobile based
channels, WIFI based channels and CRO based channels

Having exposure and experience in developing flowcharts from UNICA
Marketing Management Tool (v9.1).

•Worked as a Business Analysts for this Project where I am supposed to create the Metadata Entry, Offer assignment, Build the Flowcharts in UNICA, Develop the TEST CASES, Prepare the DED's (Data Exchange Document).

•Have better exposure towards building the campaigns for Direct Mail (DM),Email (EM).