Adam Whipps

• Devise marketing digital strategies for clients in technology, communications, travel, SaaS, private equity and Fintech. Work closely with international client leadership teams to guide operational strategy and meet targets.
• Specify and manage branding, creative and activation campaigns.
• Develop and determine CPA and ROI metrics to measure success in order to optimise customer acquisition.
• Monitor workflow and administrative processes to keep operations running smoothly.
• Budget setting and budgetary control.
• Project planning of complex multi-tier strategies.
• Manage client account and creative teams and oversee external suppliers.

• Developed strategies and customer acquisition campaigns for over 50 clients operating in b2c, b2b, and nfp sectors. Clients included Octopus Energy, Unilever, RBS Natwest, Casino.com, Park Plaza, Charles Stanley, Amnesty International and JLL.
• Established and maintained strong relationships with clients, suppliers and strategic partners.
• Crafted powerful digital strategies to meet ambitious KPI's.
• Numerous integrated multi channel programmes including TV and print.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Managed many high profile brand launches, collaborations and rebranding exercises.
• 5 industry awards

• Launched and operated a leading golf e-commerce brand in the UK - Pargolfonline in 2004

- Established a chain of supporting retail outlets - Funky Golfer Stores.

- Oversaw SEO, PPC, affiliate, PR, and print marketing functions.

- Sourced new overseas clothing suppliers and negotiated contracts

- Set up PR collaborations.

• Implemented advertising programmes for large leisure groups operating health & fitness clubs, family entertainment centres, restaurants, golf clubs and pub chains.
• Managed engagements with celebrities.
• Launched new brands and leisure concepts.

Marketing manager for Euromoney's portfolio of b2b subscription services and publications with a £1m+ budget.

Continually improved KPI's in terms of customer acquisition and retention throughout period.

Deployed complex direct marketing campaigns in UK and EU.

Worked with graphic designers and writers to establish theme and tone for content.

Negotiated and managed supplier contracts for production.

Worked on marketing activities for this market intelligence and publishing company for the IT sector.

Implemented direct marketing campaigns for consultancy and subscription services.

Managed PR outreach.

Marketing support for trade exhibitions and events