Adam Smith

- Worked on a Range of Global Brand, Including Bayer, American Airlines, Mars, Dulux and Coca Cola

- Leading multiple teams ranging from 3 people to 15 across the UK and India.

- Creating a vision and test and learn for the brands through VBB, Pmax and Holistic Search

- Working with Key stakeholders on workshops for the Future of Search

- Developing process from Reporting to Account Optimisation trackers to reduce lead times and increase quality

adidias & Reebok

• Line Manager of a Sub Team of 4 providing regular KPI's and Feedback
• Conceptualised a SFBO Google Shopping Structure via Feed based Scoring which drove both higher ROI and CVR for both brands
• Managing Client Communications and Expectations
• Helped on Pitch Work for New Client

Reebok

• Forecasting Monthly Revenue Targets
• Present Weekly Performance Updates to the Team
• Implemented and Tested variety of Text and PLA tests from SSC to Broad Match

Reebok

• Conducting Regular SQRs across 19 Markets
• Optimised across Text and PLA Accounts on both Manual and TROAS Bid Strategies
• Regular use of Excel, SA360, Google and Microsoft Ads and Variety of Hygiene Tools
• Produced Daily and Weekly insights across the Account

• Working alongside multiple departments to complete ad-hoc tasks and projects from Marketing to HR