Adam Schmidt
Uxbridge,United Kingdom
Summary
Innovative data leader with knack for transforming data into actionable insights. Demonstrates strong critical thinking and communication skills. Aims to drive data-driven decision-making processes to boost organisational growth and efficiency. Streamlined reporting processes, leading to improved decision-making and operational efficiency. Known for fostering collaborative environments and driving strategic initiatives that align with organisational goals.
Overview
20
20
years of professional experience
Work history
Head of Business Intelligence
Wickes
Watford
09.2022 - 12.2025
- Led recruitment and development of BI team, ensuring optimal resourcing and skill alignment.
- Ensured accuracy across Data Lake, including management of Master Data and Data Definitions.
- Established control framework to document data issues from source systems to Data Lake.
- Enforced data governance policies to guarantee compliance with GDPR and financial regulations.
- Collaborated with stakeholders to enhance Data Lake, facilitating insightful reporting for senior leaders.
- Served as primary contact for IT regarding Data Lake, coordinating development priorities with Analytics Leadership Forum.
- Provided regular updates to Data Lake community on enhancements and changes.
- Delivered training on Data Studio and BigQuery/SQL to all users and super users.
Finance Business Partner - Store Operations
Wickes
Watford
05.2018 - 08.2022
- Business Partnered the Divisional Leadership Teams
- Delivered weekly, periodic, and annual financial reports to enhance understanding of store P&L performance.
- Produced annual budgets and forecasts for store levels to guide financial planning.
- Provided ad hoc financial insights to facilitate informed decision-making.
- Created monthly store and regional P&Ls with detailed commentary for management accounts.
- Identified risks and opportunities within store P&Ls, challenging Divisional Leadership Team accordingly.
- Presented financial updates during divisional and regional meetings to ensure transparency.
- Developed financial acumen of Regional Leaders and Store Managers through targeted training sessions.
Marketing and Multichannel Finance Manager
Wickes
Watford
09.2015 - 05.2018
- Partnered with Marketing Director and teams to enhance operational effectiveness.
- Managed Purchase Order and accrual processes for accurate financial tracking.
- Owned and reconciled Balance Sheets, ensuring compliance and accuracy.
- Created Monthly P&Ls with detailed commentary for Management Accounts.
- Provided insights for decision making on Marketing Campaigns.
- Supported Budgeting, Forecasting, and Planning activities to achieve targets.
- Measured ROI on key Marketing Campaigns to evaluate performance.
- Delivered post-implementation support for initiatives, promotions, and projects.
Commercial Finance Analyst
Wickes
Harrow
01.2014 - 08.2015
- Delivered insights on category and product performance to inform strategic decisions.
- Supported decision-making on buying, pricing, and promotional strategies through variance analysis.
- Facilitated budgeting, forecasting, and planning activities to ensure target achievement.
- Challenged Commercial Team on category performance to identify focus areas for improvement.
- Provided post-implementation support for initiatives, promotions, and projects.
Commercial Analyst
Wickes
Harrow
02.2013 - 12.2013
- Provided accurate business insights on Buying, Marketing, Showroom, and Operational performance at product and store level.
- Reported on KRAs across Company, Divisional, Regional, Store, Individual salesperson, Business Unit, and Category levels.
- Developed and automated new reporting from data warehouse, including basket analysis and CRM reporting.
- Produced key weekly and periodic reports in an organised format, escalating anomalies and recommending actions.
- Identified best practice methodologies while establishing relevant performance standards and objectives.
- Maintained close interface with field management and support centre colleagues to ensure valuable information delivery.
- Created robust KPI reports to effectively track impact on core product areas and space returns.
- Measured performance of Company and Group trials involving discounts, store formats, staffing, and range reviews.
Product Executive (Marketing Data Analyst)
Avis Budget Group
Bracknell
09.2011 - 01.2013
- Identified and implemented innovative products and services to enhance market presence.
- Achieved revenue and profit objectives by optimising existing product portfolio.
- Created and analysed customer feedback, performance data, and market trends for strategic insights.
- Planned and updated point of sales materials to boost customer acquisition.
- Collaborated with teams to develop loyalty programmes enhancing repeat revenue.
- Analysed marketing campaigns to meet business needs efficiently.
- Monitored market activity for strategic recommendations.
Account Services Executive (Sales Support)
Avis Budget Group
Hayes, Hillingdon
08.2008 - 09.2011
- Implemented new corporate accounts to enhance business operations.
- Provided comprehensive administrative support to Corporate and National Account Managers and departmental heads.
- Produced management information reports, spend analysis, and ad hoc reports.
- Prepared proposals, tenders, and information packs for various projects.
- Created and updated Intranet and web pages to improve communication.
- Organised merchandise, meetings, catering, and travel arrangements efficiently.
Sales Support and Query Resolution Executive
Avis Budget Group
Hayes, Hillingdon
06.2008 - 08.2008
- Resolved queries on assigned Corporate Accounts escalated by reservation agents.
- Provided comprehensive administrative support to Corporate and National Account Managers.
- Produced management information reports, including spend analysis and business profile assessments.
LeasePlan Reservation Agent
Avis Budget Group
Hayes, Hillingdon
10.2007 - 06.2008
- Making, maintaining and cancelling reservations.
- Dealing with customer complaints that could be resolved at the time of complaint.
New Entry Officer
Royal Australian Navy (RAN)
Jervis Bay
01.2007 - 06.2007
- Studied at the Royal Australian Naval College (RANC) at HMAS Creswell. Subjects included Leadership, Naval History, Seamanship and Sea Survival, Physical Training, Defence Organisation, Security and Weapons Training.
Process Worker
Millform Products
01.2006 - 01.2007
Education
Certificate in Business Accounting -
CIMA
Higher School Certificate -
St Pauls College
Walla Walla, NSW, AUSTRALIASkills
- Team leadership
- Analytical insights
- Data modelling techniques
- Regulatory compliance
- Data visualisation
- Problem-solving
Courses, Certificates & Additional information
- The Winning Edge (Mancroft International)
- Powerful Presence Course (Masterclass)
- Seven Habits of Highly Effective People course (S. Covey)
Affiliations
- DIY
- Motorsport
Timeline
Head of Business Intelligence
Wickes
09.2022 - 12.2025
Finance Business Partner - Store Operations
Wickes
05.2018 - 08.2022
Marketing and Multichannel Finance Manager
Wickes
09.2015 - 05.2018
Commercial Finance Analyst
Wickes
01.2014 - 08.2015
Commercial Analyst
Wickes
02.2013 - 12.2013
Product Executive (Marketing Data Analyst)
Avis Budget Group
09.2011 - 01.2013
Account Services Executive (Sales Support)
Avis Budget Group
08.2008 - 09.2011
Sales Support and Query Resolution Executive
Avis Budget Group
06.2008 - 08.2008
LeasePlan Reservation Agent
Avis Budget Group
10.2007 - 06.2008
New Entry Officer
Royal Australian Navy (RAN)
01.2007 - 06.2007
Process Worker
Millform Products
01.2006 - 01.2007
Certificate in Business Accounting -
CIMA
Higher School Certificate -
St Pauls College