Adam Roberts
Liverpool
Summary
Motivated and confident Lead Sales Representative with 3+ years of experience. Proven track record in team management, account oversight, surpassing sales goals, and cultivating new business opportunities through relationships. BA Hons Degree in Marketing and Public Relationships from Liverpool John Moores. Committed to achieving results and upholding professional standards. Tech-savvy and focused on driving success for Howdens Joinery.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work history
Area Sales Representative
Howdens Joinery Co.
06.2022 - 01.2026
- Managed a team of 10 sales reps with targets of KPIs such as new account openings, new account spend, and percentage trade. In 2025, our team achieved 2,927 new accounts, £3.8 million in new spend, at 55% trade.
- Built relationships with contractors, stakeholders and procurement teams, increasing repeat business.
- Participated in industry and college events as a company representative to establish brand presence and generate interest from potential clients and recruitment.
- Identified opportunities for cross-selling complementary products or services to existing customers, increasing overall account value.
- Analysed regional data to identify opportunities and improve under performing areas.
- Assisted in training new sales representatives, sharing best practices and proven techniques for success.
Territory Sales Representative
Howdens Joinery Co.
12.2020 - 06.2022
- Demonstrated strong influencing and sales skills to achieve targets.
- Prioritised workload effectively to manage multiple tasks.
- Communicated clearly and effectively with customers, ensuring satisfaction.
- Adapted flexibly to changing demands in fast-paced environments.
- Represented company values as a Howdens Ambassador, fostering brand loyalty.
- Driven by results, consistently striving for excellence in performance.
Commercial Trainee
Stearn Electrical
01.2020 - 08.2020
- Cultivated relationships with new and existing clients.
- Ensured timely delivery of orders by managing supply chain operations.
- Assisted in contract negotiations and communication strategy.
- Utilised CRM software to maintain accurate client records, improving overall client relationship management capabilities within the team.
Store Manager
Holland and Barrett
04.2018 - 01.2020
- Delivered strong revenue and customer satisfaction results.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Monitored inventory levels consistently to avoid stock shortages or overages.
Education
BA (Hons) - Marketing & PR
Liverpool John Moores University
Liverpool 08.2015 - 07.2018
Business & PR - DDD
Cronton Sixth Form College
09.2013 - 07.2015
Security Engineering - City & Guilds Lv2
North West Training Council
09.2012 - 08.2013
Skills
- Presentation
- Customer acquisition
- Territory management
- Account development
- Customer engagement
- Sales strategy
- Excellent communication
- Decision-making
- Time management
- Microsoft Office
- Google Drive
- One Drive
- CRM software
- SAP CONCUR
Interests
- Football
- Socialising
- Travelling
- Property
- History
- Sustainability
- Mountaineering
Timeline
Area Sales Representative
Howdens Joinery Co.
06.2022 - 01.2026
Territory Sales Representative
Howdens Joinery Co.
12.2020 - 06.2022
Commercial Trainee
Stearn Electrical
01.2020 - 08.2020
Store Manager
Holland and Barrett
04.2018 - 01.2020
BA (Hons) - Marketing & PR
Liverpool John Moores University
08.2015 - 07.2018
Business & PR - DDD
Cronton Sixth Form College
09.2013 - 07.2015
Security Engineering - City & Guilds Lv2
North West Training Council
09.2012 - 08.2013