Adam Nicholson
Leeds,West Yorkshire
Summary
Experienced and results-driven sales professional with a proven track record of exceeding sales targets and growing revenue through the strategic use of the MEDDIC sales methodology. Skilled in creating strong client relationships and closing complex, high-value deals, including a notable £110,000 ARR contract. With a hunter mindset and over 10 years of sales expertise — over 4 of those in SaaS — I bring a consultative approach and relentless drive to deliver impactful results.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work history
Enterprise Sales Manager
POWERFLEET
Remote
02.2025 - Current
- Delivered immediate ROI, closing an £82,000 ARR deal within 6 months of starting.
- Created over £1M in qualified pipeline within 6 months of starting, laying the groundwork for sustained revenue growth and exceeding initial KPIs.
- Led training for an outsourced SDR team, delivering product and sales training to ensure effective appointment setting and high-quality lead generation.
Business Development Manager
MICHELIN Connected Fleet
Remote
07.2021 - 02.2025
- Negotiated and closed complex deals with major national accounts, resulting in long-term customer relationships.
- Evaluate and win technical tenders, ensuring compliance with tender criteria, resulting in high win rates and successful on boarding of key accounts.
- Generated new leads and opportunities through networking, cold-calling, and other sales & marketing channels
- Established strategic partnerships with key industry players.
- Collaborated with cross-functional teams to drive sales revenue and customer satisfaction.
- Resolved customer issues and complaints in a timely and professional manner, resulting in increased customer satisfaction.
- Represented MICHELIN Connected Fleet at industry events, public speaking to an audience to educate on industry policy changes.
- Utilised customer feedback to improve customer experience, resulting in increased NPS score.
Key Account Manager
TELU Group
Leeds
01.2021 - 07.2021
- Developed and implemented effective training programs for sales representatives, resulting in improved sales skills.
- Maintained effective client relationships, ensuring client satisfaction and loyalty.
- Participated in client meetings and prepared client-facing materials.
Inside Sales Executive
FLEETCOR
Leeds
11.2018 - 02.2021
- Built a portfolio of high-value accounts through effective cold calling and prospecting
- Generated leads through cold-calling, email campaigns, and social media outreach
- Maximised customer satisfaction through regular follow-up and proactive problem resolution
Account Manager
AMVOC
Harrogate
07.2017 - 09.2018
Sales Consultant
DREAMS
Leeds
12.2014 - 06.2017
Education
Level 3 Extended Diploma in Business Studies - Business Studies
Harrogate College
Harrogate 09.2010 - 07.2012
Skills
- BANT, SPICED, MEDDPIC
- Pipeline Generation & Prospecting
- Solution Selling
- GTM Strategy
- Sales Automation
References
References available upon request.
Timeline
Enterprise Sales Manager
POWERFLEET
02.2025 - Current
Business Development Manager
MICHELIN Connected Fleet
07.2021 - 02.2025
Key Account Manager
TELU Group
01.2021 - 07.2021
Inside Sales Executive
FLEETCOR
11.2018 - 02.2021
Account Manager
AMVOC
07.2017 - 09.2018
Sales Consultant
DREAMS
12.2014 - 06.2017
Level 3 Extended Diploma in Business Studies - Business Studies
Harrogate College
09.2010 - 07.2012
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