Adam Horsky
NYK
Summary
Accomplished professional with expertise in Data & Retail Analytics, Stakeholder Engagement, and Promotional Strategy. Proven track record in Go-to-Market Execution and Category Planning & Forecasting. Adept at developing effective marketing and promotion strategies with a strong understanding of ecommerce. Committed to leveraging analytical skills to drive business growth and optimise retail performance.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Surface Consumer Category Manager – EMEA
Microsoft
Reading, United Kingdom
07.2023 - 08.2025
- Led the orchestration and lifecycle management of hundreds of SKUs across 18 EMEA markets for Surface Pro 11 and Surface Laptop 7—the first Co-Pilot PCs—ensuring precise forecasting, tailored assortment, and market-aligned promotional planning.
- Played a pivotal role in reshaping Microsoft's EMEA promotional approach by co-developing a data-driven business case that secured corporate approval for regional empowerment in promotional planning—enhancing agility in a traditionally centrally governed framework.
- Delivered strategic promotional planning in partnership with marketing and finance teams to meet revenue and sell-through targets.
- Presented refurbished Surface commercial strategy to the Consumer Sales Vice President, influencing long-term category vision.
Partner Marketing Manager
Microsoft
Reading, United Kingdom
06.2021 - 07.2023
- Developed and executed high-impact co-marketing campaigns with Currys, delivering measurable gains in both sales volume and brand visibility across the Surface, Windows, and Microsoft 365 portfolios.
- Managed quarterly budgets exceeding £50,000 for digital and in-store marketing campaigns, ensuring effective investment with strong ROI.
- Spearheaded Microsoft’s presence at the 'Currys Peak Conference,' positioning the brand as a leader in accessibility and product innovation.
- Leveraged consumer insights and retail analytics to refine promotional strategies and identify new cross-sell opportunities.
- Participated in a cross-functional stretch project with Amazon, optimising product detail pages (PDPs) to enhance brand consistency and shopper experience across Surface listings. Successfully improved Amazon PDP content scores across the Microsoft portfolio from below 60% to over 75%.
Education
A-Levels - English Literature (B), Business Studies (B), Sport & Leisure (Distinction)
Queen Elizabeth Sixth Form College
GCSEs - 9 GCSEs at Levels 4–7
Bedale High School
Bachelor of Science - Professional Management
University of Roehampton
09.2021 - 06.2025
Skills
- Data & Retail Analytics
- Stakeholder Engagement
- Promotional Strategy
- Go-to-Market Execution
- Category Planning & Forecasting
- Marketing and promotion
- Ecommerce understanding
Languages
English
Hungarian
Timeline
Surface Consumer Category Manager – EMEA
Microsoft
07.2023 - 08.2025
Bachelor of Science - Professional Management
University of Roehampton
09.2021 - 06.2025
Partner Marketing Manager
Microsoft
06.2021 - 07.2023
A-Levels - English Literature (B), Business Studies (B), Sport & Leisure (Distinction)
Queen Elizabeth Sixth Form College
GCSEs - 9 GCSEs at Levels 4–7
Bedale High School
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