ADAM FRIDAY
Macclesfield,Cheshire
Summary
Strategic Delivery Manager with 24 years of experience in digital transformation within consultancy and UK Government. Expertise in delivering Discovery, Alpha, Beta, and Live services, while enhancing operating models and streamlining complex environments. Proven leader of multidisciplinary teams across product development, engineering, and service design.
Overview
24
24
years of professional experience
Work History
Senior Delivery Manager
Hippo Digital
09.2021 - Current
- Lead delivery across four multidisciplinary teams on DfE's flagship Attendance programme.
- Contributed to the Senior Leadership Team that reported to the Programme Board.
- Designed new operating model to enhance governance, transparency, and strategic prioritisation.
- Delivering complex government digital transformation programmes.
- Established Azure DevOps as the programme's single source of truth.
- Introduced front-door triage process for refinement and planning.
- Facilitated cross-functional workshops with Product, Delivery, Engineering, User Research, Business Analysis, Data Analysts, and Service Design teams.
- GDS – One Login: Led Transaction Monitoring & Audit from Private Beta through Live.
- Managed counter fraud initiatives for GDS – TXMA.
- Home Office: Discovery that challenged the original Statement of Work through evidence-based research.
- Virgin Trains: Led three engineering squads and multiple suppliers.
- Oversaw delivery of minimum viable product for NHSBT.
- Managed Alpha project delivery for Homes England.
- Featured Project – DfE Attendance Programme
Delivery Manager
Made Tech
12.2020 - 09.2021
- Led multidisciplinary Agile teams to deliver digital services for UK Government, coaching teams in Agile delivery while collaborating with Product, Engineering and Design during Discovery and Alpha phases.
- Provided delivery confidence by removing blockers or impediments affecting plans and developing solutions for difficult situations.
- Managed delivery schedules to optimise resource allocation and project outcomes, adhering to strict timelines.
- Provided mentorship and guidance to junior team members, enhancing their skills and fostering professional development.
Digital Director / Head of Delivery
ONE
05.2017 - 12.2020
- Led delivery function across multiple client accounts, managing delivery managers and multidisciplinary teams to enhance governance and resource planning.
- Managed client relationships to boost retention and maximise revenue.
- Led team by example to align objectives with overall organisational strategy.
- Developed and supervised staff by providing orientation, training, support and direction.
Head of Delivery
Forever Creative
04.2014 - 05.2017
- Led agency delivery function, implementing Agile delivery, establishing governance, and enhancing capacity planning to optimise project outcomes.
- Managed delivery schedules to optimise resource allocation and project outcomes, adhering to strict timelines.
- Provided delivery confidence by removing blockers or impediments affecting plans and developing solutions for difficult situations.
- Provided mentorship and guidance to junior team members, enhancing their skills and fostering professional development.
Digital Producer
WRG
11.2013 - 03.2014
Digital Account Director
The Fresh Group
04.2011 - 10.2013
Digital Producer
Magnetic
03.2010 - 04.2011
Digital Project Manager
Live Link
06.2005 - 03.2010
Developer / Designer
Outside Line
01.2003 - 06.2005
Education
Professional Scrum Master II
Scrum.org
01-2021
Bachelor of Arts - Journalism
Falmouth University
Falmouth01-2002
Skills
- Azure DevOps
- Agile Delivery
- Operating Model Design
- Delivery Strategy
- Government Delivery
- Programme Governance
- Stakeholder Management
- Workshop Facilitation
- Jira
Timeline
Senior Delivery Manager
Hippo Digital
09.2021 - Current
Delivery Manager
Made Tech
12.2020 - 09.2021
Digital Director / Head of Delivery
ONE
05.2017 - 12.2020
Head of Delivery
Forever Creative
04.2014 - 05.2017
Digital Producer
WRG
11.2013 - 03.2014
Digital Account Director
The Fresh Group
04.2011 - 10.2013
Digital Producer
Magnetic
03.2010 - 04.2011
Digital Project Manager
Live Link
06.2005 - 03.2010
Developer / Designer
Outside Line
01.2003 - 06.2005
Professional Scrum Master II
Scrum.org
Bachelor of Arts - Journalism
Falmouth University