Adam Doig
Fife
Summary
Accomplished Commercial Lead driving revenue growth across EMEA markets. Achieved 10X growth in emerging territories and maintained 90% product attachment rate through strategic Go-To-Market initiatives and effective management of complex enterprise cycles. Committed to delivering business success via consultative selling and robust stakeholder management.
Overview
13
13
years of professional experience
Work history
Commercial Lead
Underwaterpistol
Remote, UK
2025.09 - Current
- Strategic Outbound Growth: Designed and launched agency’s first formal outbound sales motion, implementing targeted prospecting workflows to diversify lead generation pipeline and enhance sales opportunities.
- Ecosystem Partnership Management: Expanded relationships within Shopify ecosystem, increasing inbound referrals from technology partners and agencies, thereby strengthening partnership value.
- Commercial Strategy: Spearheaded the commercial direction for a premier Shopify Plus agency, focusing on high-value merchant acquisition and full-funnel revenue growth.
- Internal Alignment: Audited and optimised sales-to-delivery handoff processes, ensuring seamless onboarding for complex e-commerce projects and improving client satisfaction.
Senior account executive
Shopify
Remote, UK
2022.03 - 2025.06
- Closed the company’s largest-ever deal in an emerging territory, which was 10X the size of the previous largest merchant.
- Promoted to Senior Account Executive, contributing to consistent quarter-on-quarter revenue growth in high-velocity environment.
- Executed sales strategies to penetrate new markets, achieving revenue targets through targeted outreach and relationship building.
- Drove a consistent 90% product attachment rate by conducting deep discovery and managing complex stakeholder relationships.
- Led new employee onboarding and partner enablement webinars, educating agencies on referral processes to enhance engagement.
Regional Sales Manager
Intelligent Retail
Remote, UK
2017.02 - 2022.02
- Oversaw full sales pipeline, successfully converting opportunities into profitable revenue through consultative selling strategies.
- Conducted complex discovery meetings and delivered tailored product demonstrations, driving client engagement and interest.
- Implemented Multichannel Retail solutions with independent retailers across the UK, enhancing their competitive edge.
Business Development Manager
Enterprise Finance
Remote, Scotland
2016.02 - 2017.02
- Represented Master Broker in complex and specialist lending across Scotland and North England, enhancing client relationships.
- Managed existing contributors and pursued new business accounts, expanding market presence and client portfolio.
Territory Sales Manager
Worldpay
Remote, Scotland
2012.09 - 2015.09
- Acquired new business in North of Scotland for global payment solutions leader, expanding market presence.
- Sold diverse portfolio of payment products to various B2B clients, enhancing client adoption and satisfaction.
Education
Bachelor of Arts - Media
Queen Margaret University
Edinburgh /2007 - /2009
Higher National Diploma - Communication with Media
Fife College
DunfermlineSkills
- Sales Methodologies: Expert in MEDDIC, Challenger Sale and Hoffman Closers frameworks to manage complex enterprise cycles
- Strategic Growth: New Business Acquisition, Outbound Lead Qualification and Forecasting
- Technical Expertise: Shopify Plus, Multichannel Retail Solutions and Global Payment Solutions
- Leadership & Enablement: Stakeholder Management, Employee Onboarding and Partner Enablement
- Sales Execution: Consultative Selling, Product Demonstrations and Enterprise Account Management
Timeline
Commercial Lead
Underwaterpistol
2025.09 - Current
Senior account executive
Shopify
2022.03 - 2025.06
Regional Sales Manager
Intelligent Retail
2017.02 - 2022.02
Business Development Manager
Enterprise Finance
2016.02 - 2017.02
Territory Sales Manager
Worldpay
2012.09 - 2015.09
Bachelor of Arts - Media
Queen Margaret University
/2007 - /2009
Higher National Diploma - Communication with Media
Fife College