ADAM ALVAREZ LIENDO

Dynamic and results-driven Retail Manager with a proven record of exceeding financial objectives and leading large-scale retail operations. Currently overseeing 12 stores with an annual turnover of £140M+ in the UK, while driving revenue growth, launching new product lines, and leading strategic projects at both country and European level. Skilled in P&L management, operational optimization, team leadership, and customer engagement.

Key Achievements:

• Full P&L ownership, meeting EBIT targets through rigorous cost control and revenue growth strategies.
• Achieved the highest Ebit performance in 2024 for Ria UK since started operating over 15 years ago.
• Successfully managing £140M+ annual turnover across two product lines (Money Transfer & Currency Exchange).
• Spearheaded the opening of five new stores (with two more scheduled for Q2 2025), ensuring profitability from launch.
• Project Manager for a multi-million-euro European Currency Exchange initiative, coordinating with country managers, compliance, and operations across multiple markets.
• Pioneered the launch of Ria UK's first Currency Exchange website, adding new subproducts to enhance revenue and EBIT.
• Consistently analysed sales data, identified variances, and implemented corrective actions to exceed targets.
• Recognised speaker at industry sales meetings, presenting business results and growth strategies to diverse audiences.
• Increased customer numbers, optimised pricing policies, and improved service efficiency during peak periods.
• Led, motivated, and developed teams to achieve sales growth and operational excellence.
• Conducted staff performance reviews, coaching, and training to maintain high service and job performance standards.
• Ensured compliance with quality, customer service, and health & safety standards across all branches.

Oversaw multiple retail branches, delivering consistent revenue growth and strong customer satisfaction. Focused on team development, operational compliance, and sales optimisation.

• Surpassed revenue targets across both Money Transfer and Currency Exchange channels.
• Opened and supported new retail locations, boosting brand presence in London.
• Implemented sales action plans and marketing initiatives to drive volumes and revenues.
• Conducted staff training and evaluations, improving performance and service quality.
• Ensured cash control, AML compliance, and adherence to operational procedures.

Opened and managed Salomon's first flagship store in Spain, leading a team of nine while delivering on sales, KPIs, and brand visibility.

• Successfully project-managed full store launch, including recruitment, training, and system setup.
• Consistently exceeded sales, NPS, and CRM data-capture targets (NPS ±96).
• Introduced and tested new retail concepts (Endless Aisle app, mobile POS, compact-store model).
• Supported Salomon's EMEA training team by sharing best practices across the network.
• Maintained top-tier loss prevention results through strict compliance protocols.

• Promoted to oversee operations, HR tasks, team development, and coordination with HQ.
• Achieved top 3 global performance for the London flagship store.
• Introduced a new staff communication and engagement programme, boosting sales conversion.
• Managed payroll, scheduling, and KPIs while maintaining exceptional customer service standards.
• Acted as Community Manager, delivering in-store events and managing social media.

• Led sales training and delivered Meerkat workshops to strengthen in-store execution.
• Oversaw technical product training and ensured the team consistently exceeded sales targets.

• Consistently #1 salesperson in the company, winning multiple sales awards (2015–2017).

• Supported daily retail operations, customer service, and stockroom processes.

• Founded and ran a graphic design and photography company, growing it to 20+ staff in peak season.
• Managed full operations (sales, POS, recruitment, training, product development).
• Designed and delivered personalised digital souvenirs, achieving strong customer retention.

• Certified mountain/city guide leading a team of nine guides in the Venezuelan Andes.
• Designed and led trekking and mountaineering expeditions at medium/high altitude.
• Delivered safety, technical instruction, and customer care with a 1:3 guide-to-client ratio.
• Organised and documented expeditions, including digital souvenir services.